Adswerve, Inc.
adswerve.com › blog › why-run-deals-in-dv360
Why Run Deals in DV360? - Adswerve
September 30, 2025 - DV360 offers inventory and publishers across guaranteed and non-guaranteed buying types in a single tool, including Private Auctions, Preferred Deals and Programmatic Guaranteed Deals.
FiveStones
fivestones.net › home › 5 types of media buying available in display & video 360 (dv360)
5 types of media buying available in Display & Video 360 (DV360)
September 4, 2023 - Preferred deals are an exclusive, advertiser-to-publisher relationship for programmatically purchasing inventory in brand-safe environments.
Videos
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What is Preferred Deal? - YouTube
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Create Programmatic Guaranteed deals and Preferred deals - YouTube
15:25
Programmatic Guaranteed Deals and Preferred Deals in ...
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14 - DV360 Tutorial - Setup and Configure Deals ...
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12 - DV360 Tutorial - Types of Deals (Guaranteed and Non ...
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Deals and Private Auctions in Google Ad Exchange - YouTube
Google
blog.google › products › marketingplatform › 360 › new-tools-manage-publisher-deals-display-video-360
New tools to manage publisher deals in Display & Video 360
August 23, 2023 - In addition, for preferred deals, you can prioritize access to the deal across partners and advertisers, giving you additional control in how you distribute impressions from the deal among your various campaigns.
Advertiser Support
advertiser.permutive.com › hc › en-us › articles › 9677677412764-Accepting-Publisher-Deals-in-the-DSP-DV360
Accepting Publisher Deals in the DSP - DV360 – Advertiser Support
To locate the publisher deal, search for the corresponding Proposal Name or ID which will highlight the required Preferred Deal. 4) Select "Status" to view the deal status - under your available actions, please either click to accept the provided ...
Microsoft Learn
learn.microsoft.com › en-us › xandr › bidders › dv360-buying-guide
DV360 Buying Guide | Microsoft Learn
The second graphic shows an example of the targeted deal displayed in UI. Refer the buyer to the following topics in the DV360 help for more information about deals.
Google Support
support.google.com › displayvideo › answer › 7243138
Overview of deals - Display & Video 360 Help
Guaranteed deals are agreed upon between a buyer and seller up front. Because of this, many of the deal's settings like default targeting, budget and pacing, and insertion order settings cannot be changed.
FiveStones
fivestones.net › home › 2025 guide to media buying in dv360
2025 Guide to Media Buying in DV360
August 6, 2025 - Ideal for gaining priority access to inventory from a trusted publisher while still benefiting from auction dynamics. Preferred Deal: Lock in fixed rates with first-look access to impressions.
Advertiser Support
advertiser.permutive.com › hc › en-us › articles › 9775625750684-Locating-and-Assigning-Permutive-Deal-IDs-in-your-Inventory-DV360
Locating and Assigning Permutive Deal IDs in your Inventory - DV360 – Advertiser Support
Once you have accepted a Publisher Preferred Deal, GAM will turn this into a 'Finalized' Deal in your inventory, which will automatically generate a new Line Item ID and Deal ID for this new deal. [The following content is available directly in the DV360 Help Centre which can be found here.]
Improvado
improvado.io › blog › martech › the ultimate guide to dv360 campaign setup (2025 edition)
The Ultimate Guide to DV360 Campaign Setup (2025 Edition)
2 weeks ago - It’s a reservation buy, executed programmatically. Preferred Deals: This gives you a "first look" at a publisher's inventory at a pre-negotiated fixed price before it goes to the open auction.
Rebid
rebid.co › home › deal id
Deal IDs in DV360: Accessing PMP & Direct Deals
July 21, 2025 - The advertiser then inputs this Deal ID into DV360 to activate and access that specific inventory, ensuring exclusivity, better viewability, and brand safety. When a publisher and buyer agree on a deal—whether it’s a Private Auction, Preferred Deal, or Programmatic Guaranteed—the publisher generates a Deal ID.
Google Support
support.google.com › displayvideo › answer › 6224774
Manage your deals - Display & Video 360 Help
In My Inventory, you will have access to all deals in context to the specific partner or advertiser you are in. If you have access to all partners or advertisers a deal or inventory source is permissioned to, you will be able to make changes (i.e. name, rate type, etc.) however you will not be able to add additional partners to the deal.
Gourmet Ads
gourmetads.com › programmatic › dv360
DV360 / Google Display & Video 360 DSP | Gourmet Ads
Private Auction (PMP Auction): ... Preferred Deal: A negotiated arrangement where the buyer receives first look access at a fixed CPM, with no commitment to deliver a guaranteed number of impressions....
Fraud Blocker™
fraudblocker.com › home › glossary › what is google dv360
What is Google DV360? 🤔 Is it Better Than Google Ads?
February 7, 2025 - Manage Direct Deals with Publishers Negotiate direct ad deals with publishers such as Discovery.com or NYT.com? DV360 allows advertisers to engage in private auctions, preferred deals, programmatic guaranteed deals, and tag-based deals, unlike Google Ads, which primarily offers open auction buys.
Reddit
reddit.com › r/programmatic › targeting only deals in dv360
r/programmatic on Reddit: Targeting only deals in DV360
March 13, 2024 -
Hi.
How can I target only deals in my Line Item with no traffic coming from open marketplaces?
I have selected my deals and Targeting section looks like this:
As you see, I haven't chosen any Environment (web/app), so my logic was that I don't get open marketplace traffic. But the problem is - I do. Do I really have to add whitelist targeting with the domain I'm trying to reach or is there another way?
If anyone knows, please teach me. :)
Top answer 1 of 4
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Hey buddy, just go to the exchange section at the top under deals and untarget all the exchanges.
2 of 4
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Do you have deal IDs from the seller? I think it's up to them to do the domain targeting in their SSP when setting up the deal. Once you have the deal IDs, follow these steps: https://support.google.com/displayvideo/answer/3423616?hl=en
Advertiser Support
advertiser.permutive.com › hc › en-us › articles › 9775920632604-Grouping-Permutive-Deals-for-Streamlined-Activation-DV360
Grouping Permutive Deals for Streamlined Activation - DV360 – Advertiser Support
How to group Permutive deal inventory in DV360 for streamlined activation. As Permutive facilitates cohort building and modelling activations with 1-1 publisher connections, new Permutive advertiser cohorts will also generate 1-1 preferred deal PMPs for activation.
Google Support
support.google.com › displayvideo › answer › 3423616
Add an inventory source to Display & Video 360 - Display & Video 360 Help
To add a new non-guaranteed fixed deal (preferred deals) or non-guaranteed auction (private auctions) inventory source to Display & Video 360:
Taboola
taboola.com › home › marketing hub › what is programmatic direct advertising?
What is Programmatic Direct Advertising? | Taboola
June 9, 2025 - As the world’s largest content ... DV360. This means programmatic advertisers can tap into our network of over 500M daily active users across 9,000 publisher partners. There are three main different types of programmatic direct advertising: private auctions, preferred deals, and guaranteed ...
Reddit
reddit.com › r/adops › dv-360 - non-guaranteed inventory source - difference between cpm fixed and cpm floor?
r/adops on Reddit: DV-360 - Non-guaranteed Inventory source - Difference between CPM Fixed and CPM Floor?
June 15, 2021 -
Does anyone know the difference between the two when creating a new deal in DV360? How does it affect the bidding?
Top answer 1 of 2
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CPM floor is the minimum acceptable bid , CPM fixed is for when you have already agreed a CPM and you will be bidding only that for the deal using a fixed bid strategy.
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CPM floor is built for Private Auctions where you are competing against a small set of advertisers. CPM Fixed is built for Preferred Deals where you have a fixed CPM that is resistant to auction pricing. If you are an always-on advertiser, best to negotiate good PD's and run them throughout the year to secure fixed pricing to prevent being over pricing during busy seasons.
Think with Google
thinkwithgoogle.com › _qs › documents › 4802 › buyers-guide-programmatic-direct_playbook.pdf pdf
1 The buyer's guide to Programmatic Direct
target range. Insure Co. turns to Preferred Deals for the flexibility to only