The guide to sales and marketing for technical founders and employees in B2B startups.

Outreach is a sales engagement platform that uses artificial intelligence (AI) for predictive analytics as it relates to sales. ... Klaviyo is a marketing automation software company which has a email software platform with SMS for ecommerce companies. ... GumGum is a Santa Monica, California-based developer of computer vision and machine learning systems for contextually driven advertising and brand protection. ... InVision is New York City based startup building a collaborative and wireframing design tool.

August 4, 2025 - With limited resources and fierce competition, startups need efficient solutions that deliver maximum impact without breaking the bank. The challenge? Navigating the overwhelming sea of options to find tools that actually move the needle for your business. This guide cuts through the noise to bring you the 25 most effective sales and marketing tools that will help your startup thrive in 2025, organized by category to match your most pressing business needs.

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July 14, 2022 - Marketing can help create awareness for your product or service and generate interest among potential customers. Sales can then take that interest and turn it into actual paying customers.

Sales is the lifeblood of every startup—without it, even the best product or pitch deck won’t keep you alive. Nick Persico, our Director of Sales & Marketing at Close, says sales should be the number one priority for startups as:

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TheHog.ai gives a single operator the power of an entire sales and marketing teams by compressing weeks of research into minutes of execution. The Hog Mind & Global Graph At our core is "The Hog Mind": a proprietary Contributory Global Graph that fuses real-time social listening with advanced identity resolution.

Guides on how to maximise sales and how to deploy marketing to attract customers to your startup business

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 270 million B2B contacts, along with tools to engage and convert these contacts in one unified platform.

Your central hub for articles, videos, reports, and other resources for investment-backed startups to boost their marketing & sales strategies.

January 7, 2025 - It’s a true all-in-one platform with a free contact database and email finder for prospecting, AI sales assistant to generate personalized emails and multichannel sequences based on your requirements, plus diverse analytics to track and improve your campaign performance. Reply helps you automate and scale business communication of all kinds, which means you can also use it for hiring, marketing/PR, and fundraising. You can also apply for the special “Reply for Startups” offer to get up to a 100% discount for your first 3 months (+ a 15% discount afterward) with everything you need to generate leads, connect with investors, build marketing connections, or attract the best talent.

Here are top 5 sales CRMs for startups. ... HubSpot is the most popular CRM for startups, known for its user-friendly interface and robust features that support growing businesses. Its free version offers comprehensive tools for contact management, email marketing, and sales pipelines, making it an ideal choice for startups to manage customer relationships and drive growth without upfront costs.

For instance, tech startup LiberEat grew organic traffic by 1000%, and organic conversions by 25%, and achieved sustainable growth in three months using content marketing to build their user base, engagement, and trust. Educating prospective buyers also helps them feel more confident about making a decision, speeding up the sales cycle.

December 2, 2021 - E-comm stars like Figs, Chubbies, and FashionNova all count TapCart as a marketing partner. ... What they do: More and more shopping is done online (especially in the wake of Covid) and the way products are presented and digital storefronts are maintained has never been more important. Salsify provides a complete Experience Manager software that analyzes inventories, presentation of products, and manages sales on digital storefronts.

1 month ago - CRED builds an intelligent hub that integrates with a company's existing systems, using predictive AI to surface new opportunities. The platform helps sales and marketing teams analyze real-world signals to find and engage their next customers.

In this ultimate guide to sales for startup founders, we're walking through how to build, operate and scale a founder-led sales process.

That’s why they introduced their ‘HubSpot for Startups Partner Program’ in which they collaborate with initiatives like us to offer their scalable tech solutions suite at startup-friendly prices. From sales and marketing solutions, through to CRM, customer service and operations, HubSpot has everything you need to grow.

A sales strategy is a plan that explains how your business will sell its products or services. It tells you who you want to sell to, what you’ll sell them, and how you’ll reach them. ... Your plan should cover selling different things in different ways to various customer groups. For your strategy to work well, you need to know your customers and competitors. If you don’t have this information, conduct market research first.