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November 6, 2025 - Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to-many” marketing. By Peter Adams • Nov. 19, 2025 ... The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.

September 29, 2025 - News and insights from our editors, reporters and columnists, including coverage of social media networks, tools and trends that enhance social listening, (organic/paid) content and messaging to win loyalty and new customers.

1 day ago - Some new considerations for travel marketers. By Andrew Hutchinson • Sept. 29, 2025 ... A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the researcher’s 2025 forecasts. By Peter Adams • Sept.

4 days ago - Unexpected and topical, this campaign was ahead of its time. But moving into 2026, marketing tactics like this will become the new normal. With that said, as AI-generated content proliferates, brands need to be even more conscious of social media marketing ethics.

Exclusive news and features on the state of marketing careers Read more · A detailed look at B2B marketing based on our exclusive data Read more ... The social media platform reported a large drop in UK revenues in 2024, blaming reduced advertising ...

Ad Age Brand Report 2025—ranking the biggest marketing spenders · Future of Advertising 2030—predictions and tools to guide you ... Your brand brings far more than cash to Hollywood, from cultural power and insight to distribution, trust and scale. ... It’s been a tough time for brand advertising—but for the true believers, things are looking up. ... Gen Z isn’t rejecting social media entirely; it’s rejecting what social media has become.

Social isn’t a dumping ground for webinars and white papers. Here’s how B2B brands should rethink how they show up. Moni Oloyede | Jan 7, 2026 at 8:53 am ET ... Email is an AI-mediated channel where agents decide what gets seen or acted on, forcing marketers to rethink how they design and ...

Retail Media CES 2026: How DoorDash is turning intent into action with smarter commerce media ... As someone who spends their days exploring the frontiers of AI, this year’s festive ad season has me reflecting on the question I am asked more than any other: will AI replace human creativity? ... When even the UK’s most trusted ‘money man’ has to put out videos disavowing social media ad scams, you know you’re just seeing the tip of a scam iceberg.

Discover how brands like Lush, American Girl, and CAVA are redefining relevance in the digital age by embracing authenticity, internet culture, and bold experimentation in social media strategy. ... Stay up to date with the week's biggest marketing stories with Marketing Brew Weekly.

April 24, 2025 - In short, it helps ensure that every post, campaign, and interaction is moving you closer to your marketing goals, not just adding to the noise. Now, let’s walk through how to build a strategy that’s focused, effective, and built to deliver results. Every successful social media plan starts ...

4 weeks ago - Member Exclusive Future of Marketing Briefing: The ad business arrived at CES in a holding pattern · Generative AI Future starts to sharpen its AI search visibility playbook · The Creator Economy Digiday’s extensive guide to what’s in and out for creators in 2026 · Retail Media Rewritten Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media

New research from the University of Notre Dame analyzes data from the motion picture industry, which often relies on social media promotion, in an effort to understand how marketers could better promote other new products.

When crises strike, brands of all sizes can use their products, services, and marketing channels for good.

3 weeks ago - TikTok edges closer to survival in the U.S. with a framework ownership deal, looming deadlines, new youth-safety rules in New York and ByteDance’s AI push.

April 11, 2025 - According to a recent report by DataReportal, nearly 53 percent of internet users said the primary reason they use social media is to find products to purchase or inspiration for purchases.

Mobile devices are revolutionizing live performance as the ultimate social media marketing tool–a tool that extends way beyond the stage. ... Hint: It’s all about the SEO. ... Last year, social media overtook porn as the number one internet activity. So in the year ahead, it’s essential for your business to optimize its social media marketing strategy.

NetChoice Pushes To Block Virginia Time Limits For Social Media

1 month ago - The social media landscape is 2025 has been dominated by AI conversations, a potential TikTok ban and the creator economy boom. Heading into 2026, Marketing Week has identified the key trends that will define social and influencer marketing.

Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.