Do you have any examples of Social media reports?
I have some examples if you would like to see them. I do them for my boss monthly, which includes the site report so all the traffic and analytics regarding the site and then do a social media report as well.
I personally don't use social media analytics software or a website as the company currently has around 2,500 followers (I have been working with them for just under a year) so there is no need to go and splash out on fancy software.
I use Twitter Analytics which is free and built on the back end of Twitter and Facebook insights for Facebook. Then it is all pieced together using Google Analytics to see what traffic came from where and where they went on the site.
Let me know if you are interested in seeing the social media reports i do. I'd be more than happy to send you a couple of snapshots over.
Hope this helps :)
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Videos
Some clients just want a clear answer to “Is this working?” and they don’t care about likes, reach, or even impressions.
Over time, I’ve had to rethink how I present reports to non-technical stakeholders. I now structure them in a way that helps guide the conversation instead of defending numbers they don’t understand.
I put together a short breakdown of the 4 key elements I include in every social media report now from the executive summary to paid vs organic splits.
I’d love to hear how you organize your reports, especially for clients who:
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Tune out when engagement is mentioned
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Focus only on ROI or budget
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Don’t see the value in monthly reporting (until it’s framed right)
Drop your wins, mistakes, or favorite formats. I’m genuinely curious how others handle this.
I’ll drop a quick video version of my framework in the first comment.