If you hold down the Menu button and the down arrow on the remote for 10 sec until the LED on the front of the Apple TV begins to flash. Let go of the buttons and the Apple TV will do a soft reboot.
This has been happening to me several times a week and doing this seems to fix the issue.

Answer from Buddy on Stack Exchange
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Apple Community
discussions.apple.com › thread › 255062439
"There’s a problem loading this content" … - Apple Community
I’ve searched for solutions and tried all the suggested workarounds and nothing is working. ... RESTARTING THE REMOTE worked for me. Hold down the TV button and volume down for 6 seconds. The "content loading" problem started the same time my remote stopped controlling the volume of my soundbar ...
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Reddit
reddit.com › r/appletv › 'there was a problem loading this content' i am getting this error too frequently
r/appletv on Reddit: 'There was a problem loading this content' I am getting this error too frequently
May 14, 2024 -

Hey everyone,

I hope someone can shed some light into this issue. As mentioned in the title, the issue was never this frequent as it has become now in the past few weeks. I have the latest Apple TV box, and its up to date. What happens is that whenever I turn on the Apple box from standby mode, and I play any movie/series, and if I dare to forward or rewind it, it would immediately show me the buffering icon and return that error and afterward anything would just refuse to play on Apple app side of things (same error), while my other apps such as YT would continue to function normally. It happens 10/10 times.

The only solution thus far is to restart my Apple box, because nothing else works. So nowadays I have to turn on Apple box from standby and restart it each time if I want it to function properly. Any reasons why could this be happening or any better solutions? Is it an IOS based issue?

Important to note, I used to have this issue last year too, but not as frequent. Added to that issue, what used to happen was that whenever I would turn on my Apple box, the sound wouldn't play through my soundbar (quite often). I would have to restart my Apple box and power cycle the soundbar to get it working.

Someone was kind enough to offer a solution, that perhaps it was my HDMI cable being a bottleneck of sorts, as I was using the regular one between the Apple box and the 4k tv. So I got one those 8k super fast cables to address the issue, one of the highest rated with most reviews on Amazon. It did work at the time, and the issue seemingly disappeared. Now the sound issue does not happen this often these days, but this issue in title started happening each time I turn on Apple box now. It's quite annoying honestly given how much Apple tv is touted as being the best streaming box but I have had issues with it on regular basis with it.

I would sincerely appreciate any help in solving this issue. Thank you.

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Apple Community
discussions.apple.com › thread › 255542552
There was a problem loading this content - Apple Community
No one has replied. My daughter tells me there was an outage. If it happens to you, I suggest you take a walk or watch something else. Don’t waste your time resetting or unplugging the TV or any of that.
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Tenorshare
tenorshare.com › home › tenorshare reiboot › how to fix apple tv an error occurred loading this content 2025
7 Ways to Fix Apple TV Error Occurred Loading This Content (iOS 18)
January 14, 2025 - You may have buffering problems due to Send Data to Apple feature. So try turning it off. Go to Settings >> General >> Send Data to Apple. Are you stilling find an answer to solve loading error on Apple TV? There are many device connected to your WiFi. Some of them may continue to use WiFi even when you are not. For instance, iPhone and iPad download updates when unused.
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Apple Community
discussions.apple.com › thread › 255136780
There’s a problem loading this video…rand… - Apple Community
You can't download 4K video content to any device. ... If you still can't play movies or TV shows, you can go to reportaproblem.apple.com and request a refund. If you can't stream movies or TV shows in apps that you downloaded from the App Store, you can contact the app developer."
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The Mac Observer
macobserver.com › home › fix apple tv ‘problem loading this content’ error: 6 solutions
Fix Apple TV 'Problem Loading This Content' Error: 6 Solutions - The Mac Observer
September 26, 2025 - Another notification about the remote connecting again will appear after it finishes restarting. Another common cause of the “problem loading this content” error on Apple TV is corrupt media files. This issue can happen on all devices.
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Apple Community
discussions.apple.com › thread › 255805711
Error 'Problem Loading Content' on Apple TV Disclaimer
Just watched all episodes of Disclaimer with no problem. Since some of verified it works fine on iPhone and Mac, but does not on their TV, then there are 2 steps to take:
Find elsewhere
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Apple Community
discussions.apple.com › thread › 250544873
Apple TV app problem loading content error - Apple Community
It's not networking, all other apps have no issue streaming, just TV / iTunes content. Been watching Netflix and other things just fine. And of course nothing has changed on local network configuration. ... I do have this problem too but it just happens with one movie. After that it tells me that there is no space left in my device to download it but I'm not trying to download it.
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Apple Community
discussions.apple.com › thread › 254336934
Problem loading content - Apple Community
I have restarted my phone multiple times and uninstalled the app twice. I can download the episode just fine, but playing the downloaded episode gives the same error. The tv show plays fine on my iPad and TV. I never have more than one screen playing at the same time. Please help, this is very frustrating :( 701 3
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Apple Community
discussions.apple.com › thread › 254601252
There is a problem loading this content - Apple Community
In a SpongeBob SquarePants episode that was purchased recently, the video stops randomly and a "There was a problem loading this content." message comes up sometime during the episode. Also, when attempting to download some episodes of SpongeBob SquarePants on the iPhone, it stops downloading after it just started, and a "Unable to Download Episode" message comes up each time. I tried a few things, like changing some of the Apple TV settings, resetting the iPhone, reopening the app after closing it, to no avail.
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JustAnswer
justanswer.com › tv-repair › mzu3a-when-go-apple-tv-it-s-says-there-s-problem-loading.html
Apple TV Problem Loading Content: Expert Solutions & Fixes
Navigate to the "Apps" section on your Fire Stick.Find the Apple TV app and see if there are any updates. If an update is available, proceed to install it. ... The program launches but then halts, and I receive the same notification. TV Technician: Nicole E. ... I'm going to check for any updates. TV Technician: Nicole E. ... The message is: video not available. There's a problem loading this video.
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MakeUseOf
makeuseof.com › home › entertainment › 5 apple tv+ error codes (and how to fix them)
5 Apple TV+ Error Codes (and How to Fix Them)
July 19, 2023 - If your video suddenly stops playing, ... your content" Apple TV error message. This may be caused by a lack of internet bandwidth or a glitch that occurred when the content was loading....
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Joyoshare
joyoshare.com › iphone-repair › an-error-occurred-loading-this-content-apple-tv.html
Fix 'An Error Occurred Loading This Content' | Apple TV
To rectify the anomaly brought ... you can open 'Settings' on your Apple TV > find Audio & Video > click on 'Closed Captions' to successfully turn off it. If none of the above suggestions do not result into the erasure of 'an error occurred loading this content' message, the problem could most likely be iOS-related. Therefore, the only way out as is common with most iOS running devices lies with resetting you Apple TV...
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Reddit
reddit.com › r/appletv › "there's a problem loading this content."
r/appletv on Reddit: "There's a problem loading this content."
July 10, 2021 -

For the last several nights we'll get this message when starting to watch a show or sometimes the show will stop and appear to be buffering and then throw this message. This has happened while watching AppleTV+ content as well as Paramount+.

I've restarted the AppleTV and sometimes it will work again once it reboots. Then it stops and throws the error again. Unplugging the AppleTV for a bit produces the same results.

I'm on WiFi behind an Eero Pro 6 and have been for the past year. The Wifi I rock solid. Tonight I updated to the latest TVos version in hopes this would be resolved. It wasn't.

I'm at a loss here. If I thought it was network related, I'd pop in a Cat6 cable and test that, but like I said, the WiFi is rock solid.

Interestingly, If I turn on the same show(s) using the AppleTV app on my MacBook, it appears to stream just fine with no errors.

Could this be a hardware problem? How do I troubleshoot that?

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TunesKit
tuneskit.com › apple-tv-repair › an-error-occurred-loading-this-content-apple-tv.html
[Solved] Apple TV An Error Occurred Loading This Content
The issue "an error occurred while loading this content Apple TV" is not a severe problem and the Standard Mode is powerful enough to solve it. Significantly, the Advanced Mode will erase all your user data, so don't forget to backup your Apple ...
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Apple Community
discussions.apple.com › thread › 255780886
"There's a problem loading this content" on Apple TV 4K ...
There appears to be a problem with the Family sharing subscription service limiting the ability to have access to Apple TV+ content using the web browser on my PC. Currently I am able to use my iPhone to access movies on the Apple TV+ app with my family sharing subscription.
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Apple Community
discussions.apple.com › thread › 255061737
There’s a Problem Loading This Content Er… - Apple Community
Content not available. This type of content is not currently compatible in your device. To play, try again using an Apple device. How can I fix this error? 2805 10 ... Same issue here. Played fine after I purchased, but now won’t play on my iPhone, iPad, or Apple TV.
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YouTube
youtube.com › watch
How To Fix Apple TV Content Unavailable There's A Problem Loading This Content - YouTube
In this video tutorial, learn how to troubleshoot and fix the "Content Unavailable - There's a Problem Loading This Content" issue on your Apple TV. Follow s...
Published   June 8, 2024
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Apple Community
discussions.apple.com › thread › 254808997
"Video not available" - Apple Community
... Check for TV OS software updates. Check for Apple TV app updates, if not set to do so automatically. Try resetting the Apple TV app. Try deleting and re-installing the Apple TV app, if possible for your device. Try restarting the TV. Else contact the Apple Support staff for assistance.