January 27, 2021 - This mostly focuses on gathering and describing the social media data in other to understand a problem or situation. At this stage, we include visualizations, reports. These can be used to draw a quick conclusion to any business-related question. Diagnostic analysis emphasizes on the numbers: like views, follower numbers, shares, likes, retweets etc. This type of analytics can help us rate performance of posts and campaigns and find out the factors responsible for their outcome.

October 14, 2025 - Instead of relying on assumptions, analytics help you identify which channels and content are driving engagement, so you can refine your strategy and set benchmarks for growth. Standard and tag-based reports make this process easier. They allow you to: Track KPIs across your social media accounts. Filter performance by campaign or content type.

January 31, 2023 - In contrast, both predictive and prescriptive analytics are proactive – as in, they attempt to predict trends, events, and shifts based on existing data. It can range from simple things, like predicting possible visits to a location based ...

August 26, 2025 - Based on social media users’ comments, you can identify the sentiment, mood, and trend of the target market. So, descriptive-type analytical data is highly important to learn more about the market.

October 9, 2023 - More advanced strategists such as large social media agencies will focus heavily on diagnostic, predictive, and prescriptive analytics to boost client performance. Descriptive analytics is the most basic type of social media analytics. It involves ...

1 week ago - The program can report the name of the creator, the type of content they manage and the costs of requesting them to make posts on a company's behalf. The data can help brand representatives widen the reach of their messages using cost-effective resources.Related: What Social Media Reach Is and How It Can Help Your Marketing Strategy · Keyhole can report the popularity of hashtags among consumers who use popular social media platforms. Brands can use the analytics to determine how to make their messages more visible and communicate in the same ways as their key audiences.

If you don't run ads too often or only use one platform, the native campaign analytics in each channel could suffice. For example, here's what LinkedIn paid campaign analytics look like: But what if you regularly manage social media ads and work with multiple channels?

June 18, 2025 - Social media analytics often use segmentation to break your audience into demographics such as location, interests, age, gender, and life stages. Doing so allows you to define your target audience—those who will engage with your content. Defining your target audience is as new analytics tools help you predict audience behavior and save budget on paid ads that go directly to your defined audience. This type of social media analysis uses natural language processing to measure the tone of audience comments and about your brand.

April 16, 2025 - Likes and reactions: what kind of content your audience enjoys; Comments, reposts, and shares: metrics that symbolize brand engagement; ... Profile visits and new followers: these provide insight into brand awareness.

July 15, 2025 - Various social media analytics tools are employed to manage performance and evaluate campaigns. These include ShortStack, HubSpot, Snaplytics, BuzzSumo, Sprout Social, Google Analytics, Curalate, and Keyhole. The benefits of social media analytics extend to improving product management, informing ...

September 22, 2023 - Social media monitoring refers to the monitoring of social networking landscapes to infer new trends and opportunities. It’s also useful for warning of other, potentially negative, changes in discussion, such as a bad response to a new product. Sentiment analysis is the process of retrieving and analyzing information coming from social users that can inform you of their sentiments towards your brand. This type of analytics uses natural language processing, the same technology that helps Google to understand and return accurate results for your search query.

November 17, 2025 - Social media analytics is broader than metrics such as likes, follows, retweets, previews, clicks and impressions gathered from individual channels. It also differs from reporting offered by services that support marketing campaigns such as LinkedIn or Google Analytics.

May 2, 2019 - Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.Social media data is the new gold and analytics ...

May 30, 2024 - They help you identify keywords and social media trends that can boost your campaigns, drive awareness, and influence your decision-making. 4. Prescriptive analytics are the ‘When’. These are far more proactive than any of the other types of analytic approaches, and help you figure out what steps you should take to get the best possible reach.

These are mostly the free analytics platforms from your social analytics tools and social media accounts. It's very easy to use these tools to gather historical data without breaking the bank. However, it takes some time, so it's best to use an automated social media report to then gather all this data into one custom report. Or course, there is also a lot of other types of social media management platforms and tools for social listening, follower growth, social media monitoring, competitor analysis, and brand monitoring.

October 1, 2025 - There are many different types of social analytics, but based on how the data is used, they usually fall into four main categories: descriptive, diagnostic, predictive and prescriptive.

April 23, 2025 - In 2025, top tools auto-generate polished, board-ready reports—complete with insights like “Video content drove 73% of Q3 leads” or “Competitor X gained 12% market share last month.” ... Keep stakeholders informed with weekly or monthly performance summaries. Save time by eliminating manual data pulls. Focus on interpreting insights rather than gathering numbers. Customize templates once, and let the tool populate them with real-time data, sentiment scores, and historical comparisons. Now that you know how social media analytics tools can help you and what features you should look for, let’s take a look at the best software available in 2025:

May 7, 2025 - Social media analytics refers to the process of gathering and analyzing data from social media platforms (like Instagram, Facebook, X/Twitter, TikTok, LinkedIn, etc.) to understand how people interact with your content, brand, or topic. There are different type s of social media metrics, that ...

May 16, 2025 - All this information can help you plan and schedule your content based on the type of audience you’re targeting. For further information on Instagram Analytics, you can check the official documentation here. HootSuite, one of the best Social Media Analytics Tools, provides users with a complete picture of their social media platforms and helps them understand how their social media strategies and efforts fare in the market by comparing the aggregated metrics/results from across the network.

February 18, 2025 - Social media analytics tools come in various types, each designed to serve specific purposes that help businesses harness the power of social media. From tracking audience behavior to analyzing competitors and measuring the effectiveness of campaigns, these tools provide valuable insights that drive informed decision-making.