May 31, 2024 - Together, these different paid media strategies can entice customers to come and check out the store and its sales. Companies leverage influencer marketing by partnering with individuals who have large followings on social media platforms like TikTok to promote their products. Influencers have significant reach and can increase brand awareness and sales. This collaboration may involve providing influencers with a new product to review or offering ...

January 2, 2018 - One of the largest challenges with viral marketing campaigns is that it’s often difficult to tie the viral content back to the company’s actual products. By going against the trend and making your product the focal point of your viral marketing campaign, you can accomplish two goals. Example: food companies that ask their customers to create the brand’s next great flavor, such as this campaign from Lay’s.

November 20, 2024 - Augmented reality (AR) technology has opened new doors for interactive and immersive marketing campaigns. By incorporating AR, companies can provide personalized experiences that engage customers in a novel and memorable way, leading to increased brand loyalty and customer satisfaction. Example: IKEA’s AR app allows customers to visualize how furniture would look in their homes before making a purchase, significantly enhancing the customer experience and decision-making process. Virtual reality (VR) offers a unique platform for product demonstrations and virtual tours, giving customers a detailed and immersive view of products or services.

August 21, 2025 - Few campaigns have leveraged influencer marketing as effectively as the California Milk Processor Board’s “Got Milk?” Campaign. In 1993, a focus group headed by a partner at the San Francisco-based advertising firm Goodby, Silverstein ...

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May 20, 2025 - With a massive reach of 5.24 billion users worldwide, social media remains one of the most effective marketing strategies —and a good place to invest your marketing budget. More than a platform, social media is a relationship offering engaging content that builds community, fuels organic reach and keeps your brand culturally relevant. So, which brand is winning social media marketing? The world’s most downloaded educational app, Duolingo turned its social media marketing into a unique brand voice and presence by leveraging humor, social trends and brand personality.

August 29, 2025 - Guerrilla marketing is an innovative and unconventional approach to promoting your brand, enabling you to leave a unique impression by steering clear of traditional marketing methods.

January 23, 2025 - Use personalized emails, product recommendations and dynamic web content to create unique experiences. Personalization not only improves engagement but also increases conversion rates.

May 8, 2024 - Be inspired by Ben & Jerry’s ... with unique products to fit the desires of distinct markets abroad. See also: Social media localization: Go global without fresh content · The Ben & Jerry’s Spain (left) vs. UK (right) Instagram accounts. You don’t have to be a huge corporation with a million-dollar marketing budget to go global. Get inspiration from these successful international marketing strategies and take your ...

October 9, 2020 - We have narrowed down some of the top marketing habits from some of the biggest companies in the world and we believe that these habits can easily be adopted by your business in order to dominate the market and stand out from the crowd. Remember, being a big company is not just about making sales, it is also about making an impact and a lasting impression in the minds of your consumers. Here are 6 of the top marketing strategies found in Fortune 500 companies from Coca-Cola to Nike:

January 9, 2024 - Divergent thinking can be used to inspire creative marketing, for example to identify potential new target audiences, refresh your positioning in unexpected ways, or discover unique social media opportunities. Here’s how it might work: During a brainstorming session, your team agrees to follow ...

November 18, 2025 - The online marketing world is evolving at a faster and faster rate, but today, the firms that diligently data on their performance—across a wide range of marketing efforts—then act on this information are situated to win. No two B2B marketing strategies are the same, nor should they be. That’s because as every firm strives to say something different to their clients, they need to develop a unique suite of messages, tools and techniques to reach and persuade their audience.

If you’re considering a new image or brand for your company, the West Chicago marketing plan is a great example to follow. The plan creates new market segments for the city’s ideal audience, a plan to drive awareness, and a list of strategic partnerships to aid in the rebrand.

January 2, 2025 - Use surveys or social media polls to gather insights, ensuring that marketing strategies remain aligned with consumer desires. The product adaptation strategy tailors products to fit local needs or preferences without losing their core identity. You’ll see this across industries, where companies tweak features to align with cultural expectations or meet local regulations. The automotive industry is one of the best examples.

August 11, 2025 - This blog introduces 16 of the best marketing campaigns to see in 2024, from Barbie and Hilton Hotels, to KFC, Nike, and Netflix.

January 9, 2025 - Discover 12 powerful marketing strategies for tech companies, from content marketing to product-led growth. Learn how successful brands grow.

October 2, 2024 - Types of referral marketing incentives: ... Mastering effective strategies is critical for sustainable growth. From harnessing the power of social media to embracing the personalised touch of AI-driven campaigns, the strategies explored in this blog provide a comprehensive toolkit to get you started. By adapting these approaches to your unique goals and industry, you can create a compelling brand presence, foster meaningful customer relationships, and seize opportunities for business expansion.

September 9, 2023 - In the fast-evolving business landscape, the role of innovative and effective marketing strategies cannot be overstated. Brands with an excellent strategic direction not only ensure a steady increase in their customer base but also foster loyalty and engagement. In this blog, we journey through the top 10 companies whose marketing strategies have not only caught our eye but have set a benchmark in the industry.

March 31, 2023 - This article will look at the five examples of best marketing strategies. By analyzing these examples, we can gain insight into the key elements that make a marketing strategy successful, such as understanding the target audience, creating a unique value proposition, using digital platforms, and applying data-driven analytics.