Google
blog.google › products › shopping › google-shopping-ai-mode-virtual-try-on-update
Shopping on Google: AI Mode and virtual try-on updates from I/O 2025
May 20, 2025 - ["How does Gemini work in Google Maps?", "What is quantum computing?", "What are the camera features on Pixel 10?"] ... Our new AI Mode experience is built for every part of shopping — from finding inspiration to buying at the right moment. Plus, our virtual try-on tool now works with your own photos.
Google
blog.google › products › shopping › ai-virtual-try-on-google-shopping
Google introduces new AI virtual try-on feature
June 14, 2023 - So today we’re introducing two new features that bring this fitting room experience to you: Virtual try-on for apparel uses generative AI to show you clothes on a wide selection of real models, while new filters help you find exactly what ...
Videos
Google Support
support.google.com › googleshopping › answer › 16253678
How the Google Try-On tool works - Google Shopping Help
About apparel virtual try-on · Use Google’s AI to display your products in 360-spin · Display your products in 3D and augmented reality · Try on and shop makeup looks on Google · true · Search · Clear search · Close search · Google apps · Main menu · 1680523237441780822 ·
Google
docs.cloud.google.com › ai and ml › vertex ai › generative ai on vertex ai › generate virtual try-on images
Generate Virtual Try-On Images | Generative AI on Vertex AI | Google Cloud Documentation
Virtual Try-On lets you generate images of people to virtually try-on clothing products.
TechCrunch
techcrunch.com › home › google’s ai try-on feature for clothes now works with just a selfie
Google's AI try-on feature for clothes now works with just a selfie | TechCrunch
2 days ago - Google is updating its AI try-on feature to let you virtually try on clothes using just a selfie, the company announced on Thursday. In the past, users had to upload a full-body picture of themselves to virtually try on a piece of clothing.
Google
labs.google › doppl
Doppl
The try it on feature on Google and Doppl both use our generative AI technology to help users understand how different outfits will look on them. Doppl is an experimental new app for shoppers to go even deeper with virtual styling, including ...
Google
docs.cloud.google.com › ai and ml › vertex ai › generative ai on vertex ai › virtual try-on api
Virtual Try-On API | Generative AI on Vertex AI | Google Cloud Documentation
You provide an image of a person and a sample clothing product, and then you use Virtual Try-On to generate images of the person wearing the product. ... For more information about the features that the model supports, see Imagen models. curl -X POST \ -H "Authorization: Bearer $(gcloud auth print-access-token)" \ -H "Content-Type: application/json" \ https://LOCATION-aiplatform.googleapis.com/v1/projects/PROJECT_ID/locations/LOCATION/publishers/google/models/MODEL_ID:predict \ -d '{ "instances": [ { "personImage": { "image": { // Union field can be only one of the following: "bytesBase64Encod
Forbes
forbes.com › forbes homepage › business › retail
How AI Virtual Try-On Solutions Google & Doji Are Changing Retail
May 29, 2025 - Google has introduced a new AI powered virtual try-on (VTO) feature within its AI Mode shopping experience.
Digital Commerce 360
digitalcommerce360.com › home › google brings ai updates to its virtual try-on tool
Google brings AI updates to its virtual try-on tool
July 24, 2025 - The AI-powered feature, first introduced earlier this year, is now widely available across product listings in Google Search, Shopping and Images – including for billions of items from retailers like Macy’s, Kohl’s, Walmart and Nordstrom — the company said July 24 in a blog post. ... “Now people can try billions of clothing products on themselves virtually,” said Philipp Schindler, Google’s chief business officer, during the company’s Q2 earnings call.
TechCrunch
techcrunch.com › home › google’s virtual try-on shopping tool expands to more countries, now lets you try on shoes
Google's virtual try-on shopping tool expands to more countries, now lets you try on shoes | TechCrunch
October 8, 2025 - While both the virtual try-on feature, which now includes shoes, and Doppl are powered by the same generative AI technology, Doppl is designed to let shoppers dive even deeper into virtual try-on, helping them curate their personal style. Plus, Doppl can create AI-generated videos so users can get a better sense of how the outfit would look on them in real life. Google isn’t the only company to launch virtual try-on technology, as both Amazon and Walmart have introduced similar features.
Google Support
support.google.com › merchants › answer › 14096369
About apparel virtual try-on - Google Merchant Center Help
Google's new virtual try-on tool lets you view how clothes look on real people of different sizes and shapes. Users select a model from a diverse set of models, ranging in size from XXS to XXXL, and Google’s generative AI technology can accurately display how a piece of clothing drapes, clings, ...
Retail Dive
retaildive.com › news › google-generative-artificial-intelligence-virtual-try-on-tool › 653076
Google introduces generative AI virtual try-on tool | Retail Dive
June 15, 2023 - In an attempt to replicate the fitting room online, Google has released a new virtual try-on tool using generative artificial intelligence that is available through its search engine, the company announced on Wednesday.
Google
blog.google › products › shopping › studio-quality-digital-try-on
Google virtual try on shopping feature adds new studio-quality images
2 days ago - Today U.S. shoppers have a new ... will generate a full body digital version of you for virtual try on. Simply upload a selfie at g.co/shop/tryon, select your usual clothing size and we’ll generate several studio-like ...
CNET
cnet.com › tech › services & software › ai › strike a pose: here's how to use google's upgraded virtual try-on feature
Strike a Pose: Here's How to Use Google's Upgraded Virtual Try-On Feature - CNET
2 days ago - Say goodbye to awkward dressing-room selfies. Google is upgrading its existing AI-powered try-on tool, which allows you to skip an in-person shopping trip and view yourself in clothes virtually with the help of AI.
Mashable
mashable.com › home › tech
I tried Google's new 'Try it on' AI shopping tool, and I'm impressed | Mashable
July 24, 2025 - You can try this digital Clueless closet for yourself within Google Shopping now — just click on an apparel product and look for the "Try it on" button. At Google I/O 2025, the tech company announced a ton of new AI features, and one of the ...
Reddit
reddit.com › r/stablediffusion › has anyone tested google's new "virtual try on" ? i am interested but can not find it anywhere.
r/StableDiffusion on Reddit: Has anyone tested Google's new "Virtual Try on" ? I am interested but can not find it anywhere.
June 23, 2023 -
I am talking about this blog post, https://blog.google/products/shopping/ai-virtual-try-on-google-shopping/, where it mentions taking in a user's photo and a model's photo, and then putting the model's clothe on the user.
The blog says that " Starting today, U.S. shoppers can virtually try on women’s tops from brands across Google, including Anthropologie, Everlane, H&M and LOFT. Just tap products with the “Try On” badge on Search and select the model that resonates most with you. "
But I can not find this feature anywhere. Would really appreciate if anyone could share how to use this and talk about how well this works.
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Here is more information about the project: https://tryondiffusion.github.io/ https://arxiv.org/pdf/2306.08276.pdf TryOnDiffusion generates apparel try-on results with a significant body shape and pose modification, while preserving garment details at 1024×1024 resolution (...) Given two images depicting a person and a garment worn by another person, our goal is to generate a visualization of how the garment might look on the input person. A key challenge is to synthesize a photorealistic detail-preserving visualization of the garment, while warping the garment to accommodate a significant body pose and shape change across the subjects. Previous methods either focus on garment detail preservation without effective pose and shape variation, or allow try-on with the desired shape and pose but lack garment details. In this paper, we propose a diffusion-based architecture that unifies two UNets (referred to as Parallel-UNet), which allows us to preserve garment details and warp the garment for significant pose and body change in a single network. The key ideas behind Parallel-UNet include: 1) garment is warped implicitly via a cross attention mechanism, 2) garment warp and person blend happen as part of a unified process as opposed to a sequence of two separate tasks. Experimental results indicate that TryOnDiffusion achieves state-of-the-art performance both qualitatively and quantitatively.
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As far as I know Google... they will work on it, for sure. Their mighty plan will be to put it into Gmail. After 1 year they will change its name for something new... and after another year project will die. Typical Google.
Search Engine Journal
searchenginejournal.com › sej › generative ai
Google Launches AI-Powered Virtual Try-On & Shopping Tools
July 24, 2025 - Following a limited launch in Search Labs, Google’s virtual try-on tool is now available to all U.S. searchers. The feature lets you upload a full-length photo and use AI to see how clothing items might look on your body.
Lifehacker
lifehacker.com › home › tech › ai
Google Will Now Let You Virtually Try on Clothes With Just a Selfie | Lifehacker
2 days ago - Google's feature that lets you try on clothes virtually now works with just a selfie. The feature uses Google's AI image model, Nano Banana, to generate a full-length avatar from your photo.