It is something web developers use to manage all the trackers and libraries that they use. When you look at certain things or do certain things on a page (move mouse, scroll, some typing and clicks) the developer wants to record that as an event so that they can analyze what users do. Google Analytics, Omniture, Amplitude and a bunch of other systems collect and store these events for different kinds of analysis. Rather than do everything several times (once for each type of analysis they want), they can just use the tag manager and have it sort everything out so it all works neatly. As a user it makes little difference, you are still being watched and tracked as much as ever, just the web page code is cleaner! (I think this is correct but please correct me if I got it wrong - it had been almost a decade since I touched this stuff). Answer from Deleted User on reddit.com
Reddit
reddit.com › r/explainlikeimfive › eli5 what is google tag manager ? does it track everything i do on my phone and can i disable it ?
r/explainlikeimfive on Reddit: ELI5 What is Google Tag Manager ? Does it track everything I do on my phone and can I disable it ?
March 23, 2022 - It’s a tool web developers use to feed other tracking and analytics tools into a website — things like Google Analytics, which gives info on numbers of visitors, how they got to the site, what pages they visited, what they purchased, etc; ...
Google
tagmanager.google.com
Google Tag Manager
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Videos
01:33:28
Google Tag Manager Tutorial for Beginners (2022) - YouTube
13:00
Event Tracking is not working in Google Tag Manager? Here are the ...
08:25
Google Tag Manager vs Google Analytics. What’s the difference?
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Thank you page tracking with Google Tag Manager and Google Analytics ...
01:39:14
Google Tag Manager Tutorial 2021 for Beginners (with Google Analytics ...
11:22
Button click tracking with Google Tag Manager || Track clicks with ...
Whotracks
whotracks.me › trackers › google_tag_manager.html
Google Tag Manager | WhoTracks.Me | Ghostery
Owned by Google https://marketingplatform.google.com/about/tag-manager/ Tracker Rank · 1 / 850 · Dangerously prevalent · Operates Under · googletagmanager.com googletagservices.com · Suggest a change · 36.91% of web traffic is tracked by Google Tag Manager ·
Google Support
support.google.com › tagmanager › answer › 15756111
Verify your Google tag - Tag Manager Help
You can use Google Tag Assistant to check if the Google tag appears on your site and if it's recording and sending events to the Google product destinations. On this page Steps to verify
Analytics Mania
analyticsmania.com › post › respect-do-not-track-parameter-google-tag-manager
Respect "Do Not Track" Parameter with Google Tag Manager
August 6, 2021 - Learn how to block your tags in Google Tag Manager is a visitor has enabled "Do not track me" setting in a browser.
Voluum
voluum.com › blog › google-tag-manager-tracking
Google Tag Manager Tracking: The Complete 2023 Guide for Marketers | Voluum Blog
September 18, 2025 - By using Google Tag Manager, you can reduce the risk of security breaches on your website. This is because Google Tag Manager uses a container tag, which means that all your tracking scripts are hosted by Google, rather than on your website’s server.
Askaboutmoney
askaboutmoney.com › how to use askaboutmoney
Google Tag Manager | Askaboutmoney.com - the Irish consumer forum
August 9, 2021 - <script async src="https://www.googletagmanager.com/gtag/js?id=UA-894047-1"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-894047-1', { // }); </script> It looks like Google Tag Manager is in turn pulling in the other tracking sites, possibly via universal analytics? Probably you want to disable everything within GTM except Google Analytics for this site itself (i.e. no tracking across sites). ... Click to expand... This is the only one for me from what I can tell.
Google Support
support.google.com › tagmanager › answer › 6102821
Introduction to Tag Manager - Tag Manager Help
You can then use Tag Manager's web-based user interface to set up tags, establish triggers that cause your tag to fire when certain events occur, and create variables that can be used to simplify and automate your tag configurations. A collection of tags, triggers, variables, and related configurations installed on a given website or mobile app is called a container.
Reddit
reddit.com › r/googletagmanager › where do i go to check analytics data on gtm
r/GoogleTagManager on Reddit: Where do I go to check analytics data on GTM
November 20, 2021 -
Hi all, I've recently added GTM code to my clients squarespace site and when I click to preview and run the debugger. The GTM window shows the tag trigger firing, and the sourcecode is clearly displayed when I look at the website sourcecode.
The problem, when I go to Google analytics page, there is no impressions or clicks to view. And I'm not finding any useful info on where to check for website metrics on the google tag manager dashboard.
I read somewhere that while using GTM, you're not supposed to have the google analytics code in the website header and footer.
Did I miss a step?
TLDR: How do I see daily page views from google tag manager dashboard? triggers seem to be firing correctly
Top answer 1 of 4
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You have to follow the instructions to add the GA tag and triggers in to GTM and then publish them. Until that point they won’t be live on the site and can’t collect any data. Google provides a guide for it but there are numerous if you simply search for how to implement GA in Tag Manager.
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When you setup your tag in gtm you will have entered a property id from GA to tell your data were to be sent. To get that id you must have setup a ga property? Associated to that property will be a ga view, and in there you will see the data. Google academy has courses that will take you through it all step by step. Good luck.
Orbit Media Studios
orbitmedia.com › home › what is google tag manager and why use it? the truth about google tag manager.
What Is Google Tag Manager and Why Use It? The Truth About Google Tag Manager. | Orbit Media Studios
May 2, 2024 - Google Tag Manager is a completely different tool used only for storing and managing third-party code. There are no reports or any way to do analysis in GTM. Google Analytics is used for actual reporting and analysis.
Google Support
support.google.com › tagmanager › answer › 12811173
Your guide to Google Tag Manager - Tag Manager Help
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments (aka tags) on your website or mobile app. These guides will get you up to speed quickly, so you can implement measurement code successfully and make ...
Analytics Mania
analyticsmania.com › post › google-tag-manager-click-tracking
Google Tag Manager Click Tracking with GA4 (2025)
October 16, 2025 - This happens because, by default, Google Tag Manager does not track clicks. You need to configure it yourself. Let’s start, shall we? Remember that 5-step workflow from the previous chapter?
Google Support
support.google.com › analytics › thread › 257756189 › analtyics-not-tracking-tag-manager-shows-installed-correctly
Analtyics not tracking, Tag manager shows installed correctly - Google Analytics Community
Manage accounts, properties, and users · Google Analytics 360 · Policies and data privacy · Community · Analytics · Privacy Policy · Terms of Service · Submit feedback · Send feedback on... This help content & information · General Help Center experience · Next · Help Center · Community · Announcements · Analytics Contact us · false · Search · Clear search · Close search · Google apps · Main menu ...
Semrush
semrush.com › blog › what is google tag manager & how does it work?
What Is Google Tag Manager & How Does It Work?
January 4, 2024 - Google Tag Manager allows you to track almost any user behavior or interaction you can think of. And GA4 comes with a lot of valuable user data right out of the box. But simple page metrics and events can only tell you what happened.
Analytics Mania
analyticsmania.com › post › common-google-tag-manager-mistakes
21 Most common Google Tag Manager mistakes - Analytics Mania
April 4, 2025 - They are all very different in structure, content, features, so it's more logical for me have different tags, triggers, Google analytics tags, etc. In addition to that, all those different GTM containers are using the same GA tracking ID. ... I get a [javascript][/javascript] at the footer of all pages ever since I integrated the tag manager snippet. Everything works fine but I cannot get rid of this annoying text at the bottom of all pages. Any ideas? ... Hi, Looks like one of your Custom HTML tags is injecting that text.
Informaticsinc
informaticsinc.com › blog › march-2021 › 5-web-metrics-you-should-be-tracking-google-tag-manager
5 Metrics to Track in Google Tag Manager | Informatics Inc.
January 11, 2024 - It can be set up to fire tags at ... metric known by many as “adjusted bounce rate.” · Google Tag Manager can also track how far down a page a user scrolls, providing insight into users’ interest and engagement with your content. This functionality can even be combined with tags tracking time on site to eliminate users who land on your page and then ignore the computer, helping you zero in on the most valuable user interactions. Page Scroll Depth is even more ...
Involve
help.involve.me › en › articles › 9740328-google-tag-manager-troubleshooting
Google Tag Manager Troubleshooting | involve.me help center
If the consent tab does not look like this (perhaps it's empty, or it shows something else other than "Granted") then this is the reason events can't be tracked. You will need to make sure that you have configured the consent mode in GTM, which can be done by enabling the Google consent mode option under the "Tracking" section in your funnel's Configure page.
Reddit
reddit.com › r/googletagmanager › google tag manager not tracking engagement
r/GoogleTagManager on Reddit: Google Tag Manager not tracking engagement
February 5, 2025 -
Hi Guys,
Hopefully you can help me out. I have some experience in GTM, and I have set up conversion tracking for clients multiple times, but I've hit a wall with this one.
So one of our clients has Google Tag Manager installed on their website via their web developer/branding agency. The quality of the container is excellent, and everything seemed great. However now we face the issue that none of the engagement is getting tracked by Google Tag Manager. What I mean by that is that none of the clicks are even being recorded, no click url's, click text or whatever is getting tracked. No information is being shown, which makes it pretty impossible for us to set up conversion tracking.
Does anyone recognize this issue? I have no idea how to fix this. We've installed cookies so that's not the issue.
Thanks in advance!
Top answer 1 of 3
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Looks like you have not enabled built in variables. Inside the GTM container, Go to variables, built in variables and enable all the built in variables. Then you should start seeing clicks, click text, etc. Let us know if this works. if not post a screenshot of your GTM view inside the TAG ASSISTANT.
Adjust
adjust.com › glossary › what is google tag manager?
Google Tag Manager explained for app marketers | Adjust
The top metrics marketers use GTM to monitor are engagement events, downloads, bounce rate, video watch times, and page scroll depth. If you remember, Google Tag Manager lets marketers manage various tags. The tracking code of Google Analytics 4 is a tag that marketers can add to their websites or apps to help them track traffic.
Analytics Mania
analyticsmania.com › post › google-tag-manager-event-tracking
Google Tag Manager Event Tracking with Google Analytics (2025)
October 28, 2025 - Even though Google Tag Manager tracks the click data, it is not available in the Variables tab of the Preview & Debug console. Why? Built-in click variables are not enabled in the GTM interface by default. What does that mean?