From campaigns to continuous systems, ... runs on modular design, agile thinking, and AI orchestration. EDB Postgres AI | Nov 20, 2025 at 7:00 am ET ... Retailers are turning to data-driven strategies and AI to personalize experiences, plug funnel leaks, and drive measurable gains in revenue...

April 14, 2025 - From chatbots to social media management to full-scale marketing campaigns and automation, artificial intelligence is changing the way marketers do their jobs.

2 weeks ago - IAS' new AI agent analyzes live campaign data and can automatically apply brand safety and context controls inside marketers' preferred DSPs.

Latest AI marketing articles and expert insights. Our AI digital marketing blog helps you stay ahead of the curve with strategies, trends, and case studies.

November 17, 2025 - Some examples of ways in which ... include: AI helps businesses intelligently and efficiently divide up their customers by various traits, interests and behaviors, leading to enhanced targeting and more effective marketing campaigns...

August 14, 2025 - By leveraging advanced algorithms and machine learning techniques, AI is transforming how marketers interact with their audiences, predict customer behaviour, and optimise their strategies for better results.

August 5, 2025 - From chatbots and predictive analytics to hyper-personalised mail campaigns and intelligent customer segmentation, AI solutions are turning marketing campaigns smarter, faster and more efficient.

October 14, 2024 - An example is Optimove, a customer relationship management and marketing automation platform, which helps businesses strengthen their customer engagement and retention. It uses machine learning algorithms to study customer data and predict future behaviors like future spending or lifetime value. With this valuable data, marketers can anticipate customer needs and develop effective strategies.

March 19, 2020 - Learn more about the Gartner Data & Analytics Summit and how you can advance your AI strategy here.

Learn how AI tools and strategies can drive business growth and enhance campaign effectiveness. ... Discover how to connect authentically with customers and elevate your fashion brand's presence with AI in advertising.

March 12, 2024 - Practical advice, analysis and insight on how brands and marketers are using AI in their marketing today, from productivity to automation and generative AI

September 5, 2022 - It aids in proliferating information and data sources, improving software's data management capabilities, and designing intricate and advanced algorithms. AI is changing the way brands and users interact with one another.

August 18, 2025 - Here are some ways my friends and clients are using AI in marketing: Sentiment analysis on social media to aggregate positive and critical product reviews with tools like Gumloop.

February 20, 2025 - Plus there are some amazing innovations as we move towards AGI - Artificial General Intelligence where AI will possess the ability to understand, learn, and complete tasks at a level comparable to or exceeding that of a human being. In this post, I'll cover trends covering both AI strategy and how the GenAI tools are developing. Those of use who have enthusiastically adopted AI in our marketing have become used to the incredible ability of GenAI to create compelling copy, visuals and code when provided with sufficiently detailed prompts.

June 24, 2025 - In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments.

1 month ago - New data reveals how AI is reshaping everything from buyer behavior to marketing operations—and why last year’s strategies won’t cut it anymore.

“As more and more households use voice commerce, it is imperative for marketing teams to leverage the growth of shopping voice commands and integrate them into their strategies and ensure that consumers get the best value and experience with emerging technologies that aim to improve accessibility and convenience.” · Shopping commands and localized marketing are the two most obvious places for voice search to thrive, but over time we could see B2B companies extend their chatbots to include voice search, giving users new ways to navigate products and features. Because artificial intelligence is continually learning, making accurate predictions about its applications or outcomes is almost impossible.

June 14, 2025 - For example, by obtaining market dynamic information through real-time interaction, the marketing strategy can be optimized using automated decision-making, thereby avoiding the negative impact of market manipulation and other factors on marketing effectiveness, while also ensuring the compliance and effectiveness of marketing activities [18]. In summary, these two studies provide a solid theoretical foundation for the theoretical framework of artificial intelligence marketing in terms of innovative marketing methods and responding to market changes from the two aspects of the impact of marketing innovation on corporate performance and the complexity of the market environment, making the theoretical framework of artificial intelligence marketing more complete and of practical guiding significance.

September 12, 2025 - Using machine learning and AI-driven automation, they developed highly targeted, multi-channel marketing strategies, including: Profile Builder: A new tool that collects declared user data, such as buying status and location preferences, enabling more personalized communications. Intelligent Timing: AI-driven optimization to send emails when users are most likely to engage. Localized newsletters and dynamic content: Automated, data-driven email campaigns featuring real-time listings, sales data, and curated editorial content based on user preferences, using our dynamic content tool and Liquid Personalization.

From emerging trends to behind-the-scenes strategies, we’re diving into how top teams are transforming AI from a side project into their competitive edge. ... This is the year we’re seeing marketers upgrade from simple AI tools and use cases like chatbots and content generation or repurposing to intelligent agents like the Breeze Journey Automation agent.