October 22, 2025 - Marketing budgets differ significantly across industries, reflecting each sector’s unique demands and competitive landscapes. In 2023, companies allocated an average of 13.6% of their total budgets to marketing spending, a testament to the ...

March 4, 2025 - On the low end of the spectrum, this data shows that energy companies spend just 3.21% of their revenue on marketing. In contrast, consumer packaged goods companies spend a whopping 18.09%. As such, it’s important for marketers to benchmark their own budgets against these industry averages.

A 2019 BDC survey of more than 1,400 Canadian businesses found that Canadian small business marketing costs average just over $30,000 a year, while those with 20 to 49 employees spend twice that amount.

November 6, 2024 - So, we divide the marketing percentage by the Magic Number, we get 25% / .75 = 0.333, meaning you need to spend $0.33 in marketing to get $1 in new logo ARR, and that your marketing budget would be a third of your new logo bookings target. Voila! You have a budget benchmark your CFO can buy into.

You can use the marketing budget calculator below to see the average spend for companies in your sector and industry, with comparable headcount and revenue.

April 29, 2025 - In 2024, Gartner reported marketing budgets experienced a notable decrease across industries, with the average budget dropping from 9% of company revenue in 2023 to just over 7%, marking a 15% year-over-year decline.

February 16, 2022 - Both B2C and B2B companies in the ... It is for this reason that the average restaurant’s marketing budget is 3-6% of its total generated revenue....

The CMO Survey has found that 2023 marketing budgets, on average, represent 11% of revenues in the U.S., and Gartner has found that 2023 budgets represent 9.1% of total company revenues across North America and parts of Europe.1

September 18, 2024 - In this article, we share seven marketing budget insights, with recommendations for how to determine your budget for 2025. Average marketing budgets were around 10.9% of company revenues between 2018 and 2022.

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April 7, 2025 - You can learn here more! The average marketing budget allocation for small businesses typically ranges from 5% to 10% of their revenue.

December 12, 2024 - Determining an eCommerce marketing budget requires a delicate balance of data analysis, strategic planning, and adaptability. While the industry average falls around 7-12% of revenue, startups may need to invest upwards of 15-20% to gain a ...

September 5, 2024 - They contribute an average of 2.6% of sales to marketing efforts. These businesses often rely on word-of-mouth, local store marketing, and social media to attract customers. Industry experts suggest that new restaurants allocate 25-35% of their ...

March 26, 2025 - Additionally, with residential construction forecasted to rebound by 12% in 2025, driven by stabilising inflation and declining interest rates, increased marketing efforts might be needed for firms to stand out from the competition and capitalise on the growing demand.3 · Tech sector marketing spending in the US is lower than in the UK, ranking 11th overall. The sector has seen budget cuts as companies prioritise profitability over more aggressive expansion. With layoffs and funding slowdowns affecting the industry, businesses increasingly focus on cost-effective marketing strategies, such as organic content marketing and performance-driven campaigns.

May 4, 2023 - CMO survey results from Gartner show that budgets have grown slightly post-pandemic, with the average marketing spend increasing from 6.4% to 9.5% of company revenue. While this is a significant increase, budgets are still smaller than ...

While firms spend an average of 40% of overall budget on long-term brand building and 60% on short-term performance, most · firms report they would ideally spend around 50% on each category. Marketers report brand management and development

May 20, 2025 - B2B companies spend on average 6.3% of revenue on marketing, while B2C companies are likely to spend between 11.8%. That’s because B2C companies usually need to invest in additional marketing channels to reach a broader consumer base.1

February 24, 2025 - Explore the marketing budget by industry, with 53.4% allocated to digital and 46.6% to traditional channels. Learn how businesses can optimize spending.

About 36,400 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire. Explore resources for employment and wages by state and area for advertising, promotions, and marketing managers.

November 19, 2025 - During a September 2024survey among ... that, on average, corporations selling consumer packaged goods (CPG) allocated approximately 18.09 percent of their total budgets to marketing expenses.