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Investopedia
investopedia.com › articles › personal-finance › 053015 › how-calculate-roi-marketing-campaign.asp
How to Calculate the Return on Investment (ROI) of a Marketing Campaign
June 20, 2025 - So even though sales dropped, your campaign has an ROI of 60% calculated from ($800 - $500) / $500 x 100, That's a great return in the first month of a campaign. It shows that the campaign reduced the average amount of lost sales. That's a move toward profitability. Once you have a fairly accurate calculation, the remaining challenge is the time period. Marketing is a long-term, multiple-touch process that leads to sales growth over time.
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Sitecore
sitecore.com › explore › topics › content-management › the-roi-of-content-marketing
The ROI of content marketing
For a more general benchmark, WebStrategies reports that a marketing ROI of 5:1 or 500% is considered strong, while anything below 2:1 or 200% indicates poor performance and may be operating at a loss, depending on other factors.
Discussions

What is the highest ROI marketing you’ve seen?
If this post doesn't follow the rules report it to the mods . I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
🌐 r/marketing
106
86
May 20, 2022
What is the average ROI when working with a high-end reputable AdWords agency?
After managing accounts for 8+ years I can tell you there is no such thing as "average ROI." The ROI will vary for each client based on their marketing strategy, conversion rates, margins, etc. I have a client where we average 300-400% ROAS each month and they are very happy and another client that expects 900%+/mo or I'm doing a bad job. You'll need to know your own business metrics to determine what a realistic ROI is for you and what your ROI goals are for growth. Usually, hiring a larger agency comes with a steeper monthly fee, but also a certain level of service including multi-channel management, asset and landing page development, and dedicated reps. If those aren't things you need, there are some really great freelancers or smaller boutique agencies that probably will cost half the price each month and from my experience, do a better job when it comes to the actual execution and management of the PPC accounts. More on reddit.com
🌐 r/PPC
11
1
June 18, 2020
Quick question about ROI in general
Maybe I’m just dumb but isn’t any positive percentage of ROI considered a profit since ROI measures profit over how much money is put into expenses?… More on reddit.com
🌐 r/marketing
12
1
September 7, 2022
What ROI do you get on your marketing spend ?
Very interested in the responses in this post as I am curious about the trial and errors of other agents. I have ran Facebook, Instagram, and adwerx ads for the last 3 months. Every ‘lead’ I’ve gotten on facebook through the ad is either a friend or friend of a friend who saw my ad and recognized me. Of those 4 in total which have all been rentals but they covered the cost. My total spend has been $40 a week or $480 in total. End result was just above a 500% profit which is great but at 3 months it is hard to tell if that is sustainable. The least return I have gotten is adwerx which I’ve invested a bit less than Facebook but my ads are in a prime area in downtown Chicago. As I mentioned the sample size is too small to judge but I am questioning my need to re up on the ad subscription. 0% return as of now. Lastly, instagram. This has been my best tool. Whether it be a sponsored post or a story I get the most feedback from Instagram. As you know the best way to maintain clients is consistent contact which Instagram provides. Similar to Facebook I have invest $50 a week in ads and it has turned into 2 buy clients. Neither have bought yet but I am confident they will result in sale. A total of $600 over 3 months in ad space has resulted in 2 potential buyers is worth it to me at this point. If I was to say what my expected ROI would be down the road I’d say I would be happy with making $3 for every $1 I spend. At the moment the 1300 or so invested with the 2880+ return sits well with me. More on reddit.com
🌐 r/realtors
11
15
March 17, 2019
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Marketful
marketful.com › home › digital marketing blog › news › mind-blowing digital marketing roi statistics (2025)
Mind-Blowing Digital Marketing ROI Statistics (2025)
July 31, 2025 - The ROI is the surest way of assessing ... digital marketing ROI. The average return on investment from email marketing stands at 4,200%....
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BarnRaisers, LLC
barnraisersllc.com › home › 9 experts tell what is a good marketing roi and why
9 experts tell what is a good Marketing ROI and why - BarnRaisers, LLC
October 17, 2025 - What sort of Digital Marketing ROI should a business expect? 9 experts tell us what is a good Marketing ROI. Automation in your marketing · According to Neilsen, the average marketing return on investment is $1.09.
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Geear
geear.io › blog › what-is-a-good-marketing-roi
What Is A Good Marketing ROI?
June 26, 2024 - They will factor in the company’s gross margin targets, overhead expenses, and what it takes for money to hit the bottom line (the ultimate goal). Keep in mind that achieving a 10:1 ratio every time is unrealistic, and shouldn’t be the ...
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First Page Sage
firstpagesage.com › home › seo blog › reports
Digital Marketing ROI Statistics – First Page Sage
April 1, 2024 - We calculate ROI thus: Net Profit from Campaign ÷ Total Marketing Costs. In contrast to ROAS, ROI considers the cost of providing goods or services (COGS). For each channel, we calculate the ROI based on a 3-year average of all campaign data ...
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Mayple
mayple.com › resources › digital-marketing › marketing-roi
Marketing ROI: What It Is, How to Calculate and Maximize it in 2024
November 7, 2024 - They spend $900 on blog creation and $100 for promotion. The posts result in eight leads - four of which become clients. As a result, the firm made an average of $2,000 per client. ... If the firms like this strategy but wish to increase their ROI, they could create a video or churn out posts at a higher frequency.
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Spider AF
spideraf.com › learning-hub › what-is-a-good-roi-percentage-for-marketing
What is a Good ROI Percentage for Marketing? | Spider Af Learning Hub
Companies should set ROI goals based on their operational margins and growth objectives. 3. Average ROI: A common benchmark for a good ROI in marketing is anROI of 5:1, a 500% return, meaning that for every dollar spent, the companygets five dollars in return.
Find elsewhere
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First Page Sage
firstpagesage.com › home › seo blog › reports
Content Marketing ROI Statistics by Industry – First Page Sage
December 28, 2023 - The variable of quality explains ... the principles of thought leadership as described below—the average yearly ROI for a content marketing campaign is $984,000....
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Statista
statista.com › advertising & marketing › advertising
U.S. ad campaigns' ROI by medium 2023 | Statista
November 28, 2025 - In 2023, direct mail's return on investment (ROI) outperformed all other presented channels with an average of 161 percent.
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Luisa Zhou
luisazhou.com › home › email marketing for coaches: the 10 most profitable steps
Email Marketing ROI Statistics for Coaches in 2025
December 10, 2025 - As a benchmark, the average open rate is 26.8% and the average click-through rate is 1.89%, so monitor your email marketing stats to see how you compare.
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Omnisend
omnisend.com › blog › email-marketing-roi
Email Marketing ROI: Guide + Free Calculator
August 19, 2025 - Email marketing has one of the highest returns on investment (ROI) among all marketing channels. On average, businesses earn $42 for every $1 spent on email marketing, making it far more effective than many traditional and digital marketing channels.
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Salesforce
salesforce.com › ca › marketing › analytics › roi-guide
Marketing ROI (Return on Investment) Defined | Salesforce Canada
Email has a well-deserved reputation as a high-ROI marketing channel. In fact, email has an average ROI of 3,800%, which makes it just about the best marketing investment your company can make.
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Mutinex
mutinex.co › home › what is “good” marketing roi?
What is good marketing ROI?
December 16, 2024 - The opportunity cost of the media or marketing investment ... Before we dive into what “good” ROI on marketing looks like, let’ define the term. Marketing ROI, or Return on Investment, refers to the measurement and evaluation of the effectiveness and profitability of marketing campaigns or initiatives.
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Marketing Evolution
marketingevolution.com › marketing-essentials › marketing-roi
Marketing ROI: Definition and How to Measure It | Marketing Evolution
Marketing ROI is the practice of attributing profit and revenue growth to the impact of marketing initiatives. By calculating return on marketing investment, organizations can measure the degree to which marketing efforts either holistically, or on a campaign-basis, contribute to revenue growth.
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Reddit
reddit.com › r/marketing › what is the highest roi marketing you’ve seen?
r/marketing on Reddit: What is the highest ROI marketing you’ve seen?
May 20, 2022 - We average a 27.5 ROAS across all paid acquisition channels currently. $25m/year spend ... Is that including branded search? I am asking cause at that spend level, your brand would be huge to have a really good search volume.
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Oracle
oracle.com › oracle canada - english › applications › customer experience › marketing
What is Marketing ROI? | Oracle Canada
An efficient marketing campaign may result in a cost ratio of 5:1—that is, $5 generated for every $1 spent, with a simple marketing ROI of 400%. An excellent campaign might see a cost ratio of $10 generated for every dollar spent (10:1) with ...
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TrackMaven
trackmaven.com › blog › what-is-good-roi-for-marketing-campaigns
What Is Good ROI for Marketing Campaigns?
October 9, 2017 - Leading metrics include: Website ... average pages per session, and community engagements (comments, shares, survey completions, etc.). ROI metrics include: Subscriptions (email lists, RSS feeds, app downloads, etc.), and subscription length · Regardless of your business’s overall objectives, each marketing program and ...
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Marketing MO
marketingmo.com › campaigns-execution › how-to-calculate-roi-return-on-investment
Marketing ROI Formula - Return on Investment Calculator
April 7, 2018 - Marketing MO - A Comprehensive Brand Strategy Toolkit ... Return on investment (ROI) is a measure of the profit earned from each investment. Like the “return” (or profit) that you earn on your portfolio or bank account, it’s calculated as a percentage.