1 week ago - Close range marketing, also known as “proximity or hyperlocal marketing,” is the practice of using Wi-Fi or Bluetooth to send advertisements to people in a close radius of a business.Example: A local pizzeria sends coupons to those within a 10-mile radius of their restaurant to promote their reopening. Content marketing seeks to create and share online material, such as blogs, social media posts or videos. Its strategy is to stimulate interest in specific products or brands without directly promoting any brand.

May 22, 2025 - Consider where your audience spends its time and which platforms are most compatible with your brand and your business objectives. Craft a compelling value proposition to demonstrate what makes your product or service unique and why people should choose you. Your unique value proposition (UVP) should focus on the benefits and solutions you provide. It should speak in terms of your audience’s specific needs and pain points.8 · Determine the budget for your marketing activities and distribute it based on your strategy.

A marketing plan is a documented strategy for how a business plans to promote itself over a period of time. Organisations use this marketing plan to set goals, learn about their audience and create marketing campaigns to help the business stand out. Coca-Cola created a unique marketing plan formatted not as a written document, but as a video. This marketing plan example is a great illustration of how businesses should make their marketing plans as digestible as possible to increase internal adoption and understanding.

June 4, 2025 - The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies. To do this, a business must understand the needs and wants of its customers. Whether it’s a print ad design, mass customization, or a social media campaign, a marketing asset should effectively communicate a company’s core value proposition. For example, Walmart (WMT) is widely known as a discount retailer with “everyday low prices.” Low prices are its value proposition, so all its business operations and marketing efforts are rooted in that idea, which appeals to its core consumer base.

February 7, 2024 - More businesses are seeing the opportunity in using influencers. To work with an influencer you have to do your research. Using just anyone isn’t going to get you the results you want. Find someone that relates to your brand and audience but will also connect with your product. For example, one of the best influencer marketing strategy examples is with Pepsi and Walgreens.

March 27, 2025 - Posts about your business on X or Threads. Reels posted on Instagram mentioning your brand. Organic news stories about your company. To decide which marketing channels are best for your marketing strategy, look carefully at each channel. Think about which channels are best for reaching your audience, staying within budget, and meeting your goals. For example, a business targeting a younger demographic, like Gen Z, might consider using TikTok or Reddit to reach its audience.

January 23, 2025 - For example, print ads may work well for local businesses targeting older demographics, while radio spots might be ideal for reaching commuters. Digital marketing leverages online platforms and technologies to connect with audiences. Core components include: ... Digital marketing offers precise targeting, real-time analytics and cost-effective campaigns, making it a cornerstone of modern strategies...

August 26, 2025 - When you use PPC, you choose terms you think customers are likely to use when they search for the product or service your business offers. While PPC is a bit complicated, especially for beginners, it can be a highly effective strategy for driving both website traffic and foot traffic. Referral marketing rewards current customers for recommending your product or service to their friends and family. For example, you might offer a 10 percent discount to a current customer and their friends if they use a specific link or code.

March 14, 2025 - We break down what a marketing strategy is, elements of a marketing strategy, and 17 marketing strategy examples to inform your planning.

December 5, 2022 - Marketers can use the the psychology of pricing in their strategy in a few different ways: Discounting. Marketers have the option to attract new customers by offering temporary or seasonal sales. However, they must balance this with the loss of gross margin. Perceived value. This is the opposite of discounting. Lower prices can make products seem lower quality. Sometimes, businesses will do the inverse, and actually increase their prices to raise perceived quality. Anchoring. For example, if an electric bike costs $8,000, that might seem expensive compared to regular bikes, but not compared to a new car.

October 28, 2025 - However, running paid advertisements on platforms like Google, Meta, or TikTok is an excellent strategy to support your ongoing organic marketing efforts and place your business in front of a large pool of potential customers as soon as possible. The main advantage of most paid advertising platforms is that you can select the audiences your ads reach based on target demographics, interests, location, or even social media pages your audience frequently engages with. For example, Pura Vida Bracelets mainly runs its ad campaigns on Instagram and Facebook.

September 12, 2024 - It also picks the best ways to reach people and track results — all while watching your budget. With a good plan, you can share the same message everywhere your customers are, like social media, email, forums, events, or trade shows. Looking at marketing strategy examples of other businesses can give you ideas for your own strategy.

Think about these as your strategic themes. For example, imagine you're running an innovative online store. Based on your analysis of the current situation and assessment of future opportunities, you might identify 4 marketing programs you need to drive growth:

Here are eight marketing strategy steps to creating an effective plan. First, make sure you have a clear idea of your branding. Consult your brand guidelines or create guidelines if you haven’t yet developed any. Consider your brand voice, brand values, and unique selling points — the characteristics that set your business apart and convince customers to choose you over other options. For example, an organic cleaning products company might make its products’ environmental friendliness the focus of its branding.

September 25, 2025 - Referral marketing is when a company encourages satisfied customers to refer others to your business and will receive some kind of discount in return. It’s like telling your friends about your favorite coffee shop and getting a free latte as a thank you. Use referral marketing as a marketing strategy example to build a loyal customer base who want to see your business succeed, because if you succeed, they succeed.

October 23, 2024 - Key strategies include keyword research, on-page optimization (like title tags and meta descriptions), content marketing, and building quality backlinks. By ensuring that a website is structured correctly and contains relevant, high-quality ...

July 4, 2023 - A good example of an internal marketing strategy would be an internal email that lets employees know they’re eligible to become shareholders or asks existing shareholders to support a new initiative. Internal marketing can also cover more mundane issues, such as keeping staff up to date on any changes to the company, branding, or internal procedures. If you’re in business, you’ll probably know how complicated PR strategies can be.

November 18, 2025 - At this stage of the funnel, B2B marketers are responsible for preparing those who close business deals in their organization with the materials they need to communicate clearly and persuasively to the buyer. Examples of these materials might include pitch decks, qualifications packages and case studies. Now that we’ve defined what B2B marketing is and how a B2B marketer needs to consider all three tiers of the funnel, let’s explore the ten essential B2B marketing strategies you can implement to help your firm get ahead of the competition.

January 4, 2024 - Their guide to monetizing travel content is a great example of this strategy: It offers valuable information that benefits travel bloggers and content creators. And by providing expert advice, it establishes Travelpayouts as an authoritative voice. Building trust and credibility. This guide also encourages users to join and use their affiliate program. Subtly promoting their business while addressing their audience's needs. Travelpayouts primarily uses an affiliate marketing ...