Costco is great if they're a good fit for you. The Rexton Reach is great, and I have those, and in comparison my Audiologist led with the Oticon Intent 1 as the model they suggested. The price was of course very different. The Rexton Reach is the same hearing aid as the Signia Charge & Go IX 7, in all but branding. They're both brands of WS Audiology who also makes the Widex brand. Oticon's sister product at Costco is the Philips Hearlink 9050. Although the 9050 is similar to the Intent, it's not identical with some slight changes in features. It is probably fair to say that Oticon reserved the slightly better model for Audiologists. Do note that hearing aids come in technology levels and technology levels matter-- Premium is the fully featured model and then they start dropping features as brands go down 1-5 different levels. Your audiologist pricing may reflect different technology level options. Costco only sells Premium tier. Keep that in mind with price as well. That Philips that might not *quite* be as good as an Oticon Intent 1 (Premium)? It might be better than an Oticon Intent at one level lower technology (Advanced) and is _certainly_ better than the lowest technology levels (Basic, Essential). Both are roughly comparable to one another, but I think the Reach was a better choice for me as it is absolutely excellent at removing your own voice from amplification, and tends to have a very natural sound with a very wide frequency range for a hearing aid. It has okay speech-in-noise characteristics, and can track multiple speakers. Speech in noise is hard for every hearing aid, but it's always better to have the option than not. The Jabra Enhance pro 20 is also sold at Costco and it favors punching up speech slightly to increase intelligibility over naturalness. That said they're the smallest hearing aids Costco has if that's a benefit. Some select regions sell a 4th model, the Sennheiser Sonite which bears further explanation if that's an option for you in your region. When I purchased, only the Jabra was $1600 USD, and all other models were $1500. It looks like the Philips is now $1600, but the Rexton is holding steady on price for now. Some high cost of living areas do put a surcharge on that, but I'm in a fairly high CoL area and my hearing aid centers sell them at the nationwide price. My understanding is that some states charge sales tax on these, but medical devices are tax exempt for me, so it was truly $1,499 out the door. All of these will pair to your phone via an app which you can use to control the various modes and the volume. All of these are capable of streaming to/from phones* but the details depend very heavily on what phone you have and there are some fairly recent phones that do not support streaming (Motorola mostly in the US.) All of these are also rechargeable and come with a charger in the price. *There are lots of gotchas streaming to any other device that's not a phone. Sometimes it's possible, and sometimes it requires extra equipment be purchased. More on reddit.com

I asked the same question a few months ago and got some very very helpful responses More on reddit.com

Yes. You may get *better* care at Costco than a full price retailer. If you have out-of-network coverage you can buy from Costco and then submit a reimbursement, but in many cases they're cheaper than hearing aids *with* insurance (and not by a small margin). The hearing aid industry is dominated by the "big six" brands. Costco's brands are all sub brands of four of the big six. In some cases they're identical in all but branding, in some cases there are minor differences to know about. You'll also see that hearing aids come in technology levels-- usually 3-4 per brand. they all use different model numbers but the terminology of "Premium" for the best, "Advanced" for the 2nd best "Basic" for the 3rd best (may be the lowest, may be the 2nd lowest) and "Essential" for the bottom end model. Costco only sell the Premium tier. That can matter a whole lot. Even if you get the best and newest *model* of hearing aid, but it's a Basic or Essential technology level, it may be equivalent to buying a premium hearing aid multiple generations old in some ways. The sound quality *is* tied to that technology level and if you need to go down the levels to make an Audiologist hearing aid affordable keep that in mind. Other considerations may include how complex your hearing loss is (it doesn't sound like it's complex at all) and the hearing aid you specifically choose may be influenced heavily by the phone you use and what specific sound qualities you're looking for in a hearing aid. They don't all sound the same and some favor speech comprehension over sounding natural (and vice versa.) More on reddit.com

They aren't bad but depending on what you need, you might be paying an arm and a leg for something far cheaper elsewhere. Something like these Atom Pro 2s by Audien cost about $250 compared to the $1500 minimum you'd spend at Costco. They connect via Bluetooth, money back guarantee, etc. For the price, you can't beat them. More on reddit.com