Apple TV is the home of Apple Originals, featuring hundreds of exclusive shows and movies—from thrilling dramas and epic sci-fi to feel-good comedies—with new releases weekly and no ads. As an Apple TV subscriber, you can also watch Friday Night Baseball with two MLB matchups each Friday during the regular season. Starting in 2026, you can stream every Major League Soccer match and every Formula 1 Grand Prix (U.S. only)—every practice lap, qualifying session, and race. Subscribe and watch on the Apple TV app or here on tv.apple.com. Apple TV subscription does not include third-party subscripti

To create an Apple TV app, you have three options. 
Step 1, you can build a custom-built, fully white-labeled app from a leading tvOS provider like VPlayed. It comes with a one-time payment for the tvOS app, but has no recurring payments. 
Step 2, you can lease an app from a third-party provider and customize it with your branding and content. It comes with recurring payments and user fees.
Step 3, you can use the DIY method by using Apple's tvOS development tools and resources to build the app yourself. But, choose this method, if you have the necessary coding skills and knowledge.

You can watch in the Apple TV app on your favorite Apple devices, smart TVs, streaming devices, game consoles, Android mobile devices, Windows, and some select cable boxes. Plus, watch on tv.apple.com from your web browser.