January 20, 2025 - Examples of consumer research in action include finding ways to improve consumer perception of a product, or creating buyer personas and market segments, which help you successfully market your product to different types of customers.

Example: A retail clothing brand surveys 2,500 customers across different demographics to determine optimal pricing for a new product line. The quantitative research reveals that 68% of their target market considers $89 the maximum acceptable ...

2 weeks ago - Sifting through hundreds of open-text responses, for example, can be completely streamlined with AI-powered analysis and summaries · How is qualitative market research important for your product development process? It’ll help you understand the needs of your target market better. You can ask survey questions for new products that will steer your idea generation in the right direction, gathered by real consumer insights and consumer feedback.

A customer feedback form is a great addition to standard market research surveys. It is especially helpful to product managers and similar corporate stakeholders. Let's consider a hypothetical scenario where a company is planning to launch a new smartwatch. Here are six steps that are an example of market research for a new product.

September 29, 2025 - This refers to the first-hand information you have gathered during your research — straight from the primary source. Examples include interviews with individuals, focus groups, surveys, and information from sales teams.

There are lots of ways you can conduct market research. It doesn’t have to cost a lot of money. For instance, you can use social media for cost-effective analysis, such as gathering feedback on a new product with Twitter polls, testing ads on Facebook, and even finding brand ambassadors on Instagram.

Answer (1 of 6): Marketing research is used for the introduction of new products just as much as it’s used for marketing campaigns in general. To answer the question above, pretty much all companies can benefit from market research, but some categories rely on it much more than others.

October 1, 2024 - For example, if you’re selling athletic clothing, you could ask them to rate the product fit, material quality, durability, style, color, and other specific factors. If you leave the questions too open ended, people will give you generic feedback that might not be very helpful for improving the product. A solid product market research process takes the guesswork out of product launches by giving you the data you need to identify and design the best product for your audience.

June 15, 2025 - Market research is used to determine the viability of a new product or service. The results may be used to revise the product design and fine-tune the strategy for introducing it to the public. This can include information gathered to determine market segmentation.

... A Market Research Report Example serves as a pivotal tool for businesses aiming to understand market dynamics and make informed decisions. A fast-growing fashion retailer, XYZ Inc., desires to enter the US market. They are curious whether ...

September 23, 2025 - Competitive analysis helps you learn from businesses competing for your potential customers. This is key to defining a competitive edge that creates sustainable revenue. Your competitive analysis should identify your competition by product line or service and market segment. Assess the following characteristics of the competitive landscape: ... Several industries might be competing to serve the same market you’re targeting. Important factors to consider include level of competition, threat of new competitors or services, and the effect of suppliers and customers on price.

Lego's story is not a recent one, but it remains just as impressive: through one of their research projects, the company discovered that only 9% of their primary toy users were female.

May 22, 2025 - Recently, we conducted a new product development market research study on behalf of a fragrance and essential oil diffuser manufacturer. In this section, we’ll discuss the real-world objectives, processes, and outcomes to give a better example of how (and why) organizations can conduct product and development research.

January 10, 2025 - For example, we recently helped Dynamic Discs test market demand and find a production partner for their new Scout Baskets, generating $2.4M in new product revenue in the first half of the year.

Say you're a fashion brand expanding ... to understand market potential. You'd read market reports from Mintel or Nielsen Company to understand consumer demands for sustainable products....

April 20, 2025 - For example, if you’re thinking about selling cookies, descriptive research might tell you that 60% of kids buy chocolate chip cookies after lunch on Fridays. The purpose of this market research is to gather information on the situation clearly so you know exactly what’s up. Descriptive research answers questions like “Who’s buying my product?” “How often?” or “Where are they shopping?” If you’re planning a new juice stand, it might show you that most customers are teens who stop by after school.

These new ingredients and products were overwhelming consumers. After implementing new formulas, the competitor brands would advertise their ingredients as the best on the market, providing almost magical results. So the team at L'Oréal decided to research their consumers’ expectations instead of simply crafting a new formula on their own.

September 24, 2024 - Another example is HubSpot, which conducted market research to understand the pain points of small to medium-sized businesses in managing customer relationships. The insights gained helped shape their all-in-one inbound marketing, sales, and service platform, which has become integral to their users’ daily operations. These examples demonstrate how SaaS companies can employ market research to inform product development, improve user experience, and strategically position themselves in a competitive market. For B2B SaaS product managers aiming to do market research, having the right set of tools can make a significant difference.

Learn the essential steps of product market research, explore various methods, and read about real-life examples of product market research.