Wanna SDK integration (sneakers and watches) ⏩ Virtual try-on increases engagement and conversion rates.

April 26, 2023 - Currently, over 1,000 of its more than 100,000 products offer virtual try-on. The try-on option is signaled through a “Try On” label on product page images. “We see AR on platforms like Snap and [Farfetch] as distinctly different ...

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"The results of the Virtual Try-On pilot in the China app were impressive, so we decided to bring the AR experience to a global level." Carol Hilsum, Senior Director of Innovation, FARFETCH

December 7, 2020 - Pause | Bobby Phelan Virtual Try-On Arrives. Rolling out their latest seasonal digital sneaker edit, fashion giant Farfech marked its latest edition with the launch of their new ‘virtual try-on’ function accessed through their iOS app.

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March 29, 2021 - LONDON — Farfetch is getting personal. The company will reveal Tuesday that it plans to extend its pilot with the start-up tech firm Zeekit to create an immersive try-on experience for products.

August 19, 2020 - Farfetch has launched a new feature that lets users try on sneakers virtually.

May 21, 2021 - This takes advantage of new technologies including 3D Body Mesh, which maps the body and joints; cloth simulation, which helps clothes respond as if affected by gravity; and voice-enabled controls, which let people try on pieces without stepping back and forth between their smartphone, using 40 different voice commands. The tool pulls from existing product descriptions and aims to best match users’ words to items from the available product catalogue, explains Arguelles. Farfetch CMO Gareth Jones says the company was eager to test something that gives consumers the ability to try on products in the native Snapchat environment and makes the digital shopping experience feel more physical and compelling.

June 11, 2024 - This week in Web3 news, Farfetch's AR platform Wanna launches virtual try-on solution for handbags, Hugo Boss joins Roblox, and AI-powered fashion label Mmerch secures $6.4 million in seed funding.

October 23, 2021 - Online luxury fashion platform Farfetch has launched a virtual try on of watches tool via its iOS app, in a collaboration with Chopard.

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April 14, 2021 - In August, Farfetch dabbled in a virtual try-on program created by tech company Wannaby that focused solely on sneakers, but the Zeekit collaboration is meant to work across a wider array of Farfetch’s product categories.

From the world’s best designer fashion to emerging brands, open doors to 100.000+ styles on FARFETCH. ✈ Get express delivery & free returns.

Virtual Try-on · Home · Blog · Virtual Try-on · Virtual Try-on - Blog - F-Tech · Virtual Try-on · We do what's never been done. Technology · By Antão Almada · Antão Almada · FollowingFollow · Top Stories1 - Design Considerations for Fitting Room "Magic Mirror" TechnologyView All Posts21 Feb 2023 ·

AR and Virtual Try-On is a transformational opportunity for the luxury sector, bridging the gap between physical and digital, evolving e-commerce from 2D flat into 3D immersive and personalized.

Jointly with WANNABY, Farfetch China introduced WANNABY’s mobile AR technology that allows consumers to try-on shoes before making a purchase. Within the...

January 2, 2025 - On 5 April 2022, Farfetch completed the acquisition of Wannaby for $24.5m comprised of cash and Farfetch shares. "Perfect to acquire virtual try-on tech Wannaby from Farfetch " was originally created and published by Retail Insight Network, a GlobalData owned brand.

Farfetch is an e-commerce company focused on luxury clothing. I worked on integrating virtual try-on into an iOS app at all stages, from research and concept to full launch.