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Google Support
support.google.com › chrome › answer › 13355898
Manage your ad privacy in Chrome - Google Chrome Help
On your device, open Chrome. At the top right, select More Settings. Select Privacy and security Ad privacy.
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Google
safety.google › chrome
Chrome Privacy & Security Settings - Google Safety Center
From a personalized feed to convenient password management to relevant search results, your Chrome experience can be tailored to you. Customize your experience with sync and Chrome’s privacy controls, including controlling website permissions, like access to your location or camera.
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Consumer Reports
consumerreports.org › electronics & computers › computers & internet › google privacy settings you should change right now
Google Privacy Settings You Should Change Right Now via @ConsumerReports
January 28, 2025 - To turn it off: From any Google website, click the icon in the top right (you’ll need to sign in first) > Manage Your Google Account > Privacy & Personalization > If Web & App Activity is on, click on it > Turn Off. If you’d rather leave the global Web & App Activity setting on, you can also adjust the individual settings for Chrome and other data.
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Google
policies.google.com › technologies › product-privacy
Google Product Privacy Guide – Privacy & Terms – Google
Choose your privacy settings · Delete your cache, history, and other browser data · Manage multiple users on Chrome · Incognito mode · Manage and delete cookies · Manage location sharing on Chrome · Turn sync on or off in Chrome · Control how you share your calendar with someone ·
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Chrome Web Store
chromewebstore.google.com › detail › privacy-settings › ijadljdlbkfhdoblhaedfgepliodmomj
Privacy Settings - Chrome Web Store
Enhanced Privacy: Automatically change settings to protect the user's privacy while potential website brokage 3. Full Privacy: Try to protect the user's privacy and security with maximum possible level. 4. Default: Reset all the settings to the default values (factory reset) This extension offers protection on the following categories: 1.
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Google Support
support.google.com › chrome › answer › 10468685
Manage Chrome safety and security - Computer - Google Chrome Help
On your computer, open Chrome. At the top right, select More Settings. Select Privacy and security Security.
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GCFGlobal
edu.gcfglobal.org › en › chrome › privacy-and-security-in-chrome › 1
Chrome: Privacy and Security in Chrome
Google Chrome takes great care to keep your personal information private. It offers several ways to control your privacy, including modifying your privacy settings, deleting your history, and browsing in incognito mode.
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Google Account
myaccount.google.com › intro › privacycheckup
Privacy Checkup
Signing in to your Google Account is the best way to access and control privacy settings and personalize your Google experience.
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Privacy International
privacyinternational.org › guide-step › 4326 › chrome-adjusting-settings-enhance-your-online-privacy
Adjusting Chrome settings to enhance your online privacy | Privacy International
Fig. 1: Chrome settings menu · Chrome includes several features meant to improve your browsing experience that require you to share data with Google. You can disable these options by going to the Settings page, and clicking on You and Google > Sync and Google Services.
Find elsewhere
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Reddit
reddit.com › r/browsers › chrome - best privacy practices.
r/browsers on Reddit: Chrome - best privacy practices.
November 23, 2023 -

I'm a lifelong Firefox user. I switched in the early 2000's from Netscape to Firefox and never looked back. I do have chrome installed but don't use it at all - it is strictly for troubleshooting when pages don't work properly.

I have to configure a newly bought computer for a less tech-savy family member and she absolutely insists on Chrome no matter my arguments because she is used to it.

So, having been out of the loop what are some good measures for customizing Chrome for maximum privacy nowadays? I am open to advanced/custom settings, scripts, things that are checked/unchecked by default but shouldn't be, add-ons, etc. I am looking for a some guidance to preconfigure it and make it as smooth as possible without introducing technical interactions prompting the user so exclude things like NoScript and the likes. Hope my English makes sense.

I just want a more secure and privacy oriented experience (to the extent in which it is possbile with closed-source software) than what is offered out of the box. Thus far I have only installed uBlock origin.

Thanks.

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Google
blog.google › products › chrome › take-step-step-guide-your-chrome-privacy-settings
Take a step-by-step tour of your Chrome privacy settings
April 6, 2022 - Developed at the Google Safety Engineering Center (GSEC), Privacy Guide is a step-by-step guided tour of some existing privacy and security controls in Chrome — so you can make and manage the right selections for you in one spot. When you navigate through Privacy Guide, you'll learn about the 'Why' behind each setting...
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Lifehacker
lifehacker.com › home
9 Default Google Chrome Privacy and Security Settings You Should Change | Lifehacker
June 9, 2025 - If you have Enhanced protection enabled, Google takes your data in order to “protect” you as you browse. You can change that by going to Chrome settings > Privacy and security > Security and selecting Standard protection.
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Google Safety Center
safety.google › in our products › chrome
Chrome privacy & security settings – Google Safety Centre
From a personalised feed to convenient password management to relevant search results, your Chrome experience can be tailored to you. Customise your experience with sync and Chrome’s privacy controls, including controlling website permissions, like access to your location or camera.
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IPVanish
ipvanish.com › home › how to › a comprehensive guide to chrome privacy settings
A Comprehensive Guide To Chrome Privacy Settings | IPVanish
September 24, 2025 - However, its core business—advertising—relies on collecting and leveraging user data, raising significant privacy concerns. Google offers built-in Chrome privacy settings to help manage the data it stores and for how long, though these settings are limited in customization.
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Dummies
dummies.com › article › technology › internet-basics › how-to-use-google-chrome-privacy-settings-140685
How to Use Google Chrome Privacy Settings | dummies
Click the Chrome button in the top-right corner of the browser. Choose Settings. The Settings page displays in your browser. Scroll down and click the Show Advanced Settings link. Additional settings appear below. Scroll to the Privacy area, as displayed in the figure below.
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Google Support
support.google.com › chrome › answer › 14225066
Understand privacy in Chrome - Google Chrome Help
Chrome is developed with the goal of keeping your data safe by default. You can choose when and how your data is used in Chrome to personalize your browsing experience. Learn about privacy Chrome st
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Google Safety Center
safety.google › privacy › privacy-controls
Privacy Settings That Put You in Control - Safety Center
With Privacy Checkup, you can choose what types of data are saved to your Google Account, update what you share with friends or make public, and adjust the types of ads you see online. You can change these settings as often as you want, and even choose to have regular reminders sent. ... First launched in Chrome, Incognito mode has since become available in our most popular apps.
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PCWorld
pcworld.com › home › tip › software tip
Protect your privacy by changing these new Chrome settings | PCWorld
April 30, 2025 - For your Google account, head to https://myaccount.google.com/data-and-privacy, then scroll down to Personalized Ads. You can also take further measures to strengthen your Chrome privacy settings—ads are just one part of it.
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CMIT Solutions
cmitsolutions.com › home › quicktips › new google chrome ad privacy settings deserve attention.
New Google Chrome ad privacy settings deserve attention.
September 22, 2023 - Three options will show up: Ad Topics, Site-Suggested Ads, and Ad Measurement. to enhance privacy and security, you can turn them off individually. The Ad Topics setting leverages your browsing history to examine what subjects you’ve recently searched for and then delivers personalized ads related to the topic. For instance, if you’re in the market for a new computer and do some research about different models, you might start seeing ads for MacBooks, Windows laptops, or Chromebooks. Google claims that these topics are erased from your Ad Topics history after about a month, but savvy users know that isn’t always the case.