Programmatic Guaranteed deals allow you to execute direct buys with publishers while eliminating manual processes, such as exchanging tags, troubleshooting discrepancies, and handling multiple invoices. In addition, the use of audience targeting helps narrow who your ad is shown to.

A direct programmatic advertising agreement where the publisher guarantees a certain volume of ad impressions or placements to the advertiser at a fixed price. Guaranteed deals offer predictability and control for both parties while ensuring ...

In Programmatic Guaranteed Deals, you negotiate with sellers on the number of impressions that you will purchase at a fixed price. If you accept a proposal for a Programmatic Guaranteed Deal, you commit to purchasing the seller's inventory based ...

Programmatic Guaranteed: You and the buyer negotiate a price and terms for inventory that's reserved (guaranteed) for that buyer. Inventory is designated only for that buyer at that price. Preferred Deal: You and the buyer negotiate a price and terms for inventory that the buyer can optionally buy.

Programmatic Guaranteed allows you to connect with buyers, send proposals and negotiate deals directly within Ad Manager.

This guarantee ensures you'll find the best price at Best Buy, all year round. If you find a lower price with another retailer or authorized dealer online, in-store, or in print, before you buy or within 30 days of your purchase, we’ll gladly match that price.

September 29, 2025 - A programmatic guaranteed deal is where advertisers negotiate to buy ad inventory directly from the publisher, without becoming bogged down in manual processes such as exchanging tags and troubleshooting discrepancies.

September 28, 2023 - A programmatic guaranteed deal is where the buyer directly buys inventory from the publisher. The buyer agrees to buy a fixed number of impressions, and the publisher agrees to deliver the exact amount of impressions for a guaranteed price.

November 20, 2023 - A guaranteed deal entails a contract between an advertiser and a publisher, establishing specific terms such as a fixed CPM (cost per mille), campaign duration, and ad placement locations. In this arrangement, the publisher allocates and reserves the ad inventory exclusively for the advertiser, ...

Learn the basics of using Real-time Bidding (RTB) for Programmatic Guaranteed dealsA Programmatic Guaranteed (PG) deal is a fixed number of impressions the buyer has committed to purchasing.&nbsp

September 2, 2022 - In order to carry out programmatic guaranteed, the advertiser-side agency has to sync its data management platform (DMP) to the publisher’s DMP. Information is exchanged to identify the publisher’s audience. After knowing the audience type and number of impressions, the agency can plan out a campaign for the available inventory. Afterwards, the publisher is offered a fixed deal by the buyer.

November 7, 2022 - Instead, audiences are guaranteed. You can use your brand’s audience data to make informed decisions. You can determine what to bid on and purchase ad impressions at a negotiated price. Preferred Deals give you more flexibility.

If a guest books select cruise departures (the “Original Booking”) and such guest finds an active, publicly available (as explained below), and lower Cruise Fare for the identical verified booking on the Holland America Line (“HAL”) website (HollandAmerica.com) within 72 hours of the booking creation date (the “Located Cruise Fare”), they can submit a Best Price Guarantee claim form and Holland America will give the guest an On Board Credit with a value of 120% of the difference between what the guest actually paid for the Original Booking and the Located Cruise Fare.

March 28, 2024 - Once the deal is finalized, and the publisher agrees to reserve inventory for that particular advertiser, the publisher assigns a deal ID to the advertiser — allowing them to display their ads. With programmatic guaranteed, every aspect of a campaign is set in stone.

June 20, 2024 - Book any hotel in North America (including Hawaii), the Caribbean and Central America and we guarantee you the lowest price possible. If you find a lower price for the exact same product within 72 hours of making your hotel booking, we will ...

December 9, 2024 - A Guaranteed Deal is a direct agreement between an advertiser and publisher that guarantees specific ad placements or impressions for a fixed price.

May 26, 2025 - Previously, advertisers had to secure inventory through direct deals with publishers that often involved manual insertion orders, spreadsheets, and back-and-forth emails or phone calls. While effective, the process was time-consuming, leaving teams little room to optimize campaigns, test creatives, and improve performance. Programmatic guaranteed streamlines the process.

Overview Programmatic guaranteed deals have a fixed price and only one buyer. The buyer commits to buy all the impressions, as agreed upon in the deal. Wit

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May 27, 2025 - What is programmatic guaranteed? Programmatic or automated guaranteed is where the premium inventories are exchanged. The publisher chooses one buyer and guarantees a number of impressions for a fixed (negotiated) price. As the seller and buyer deal directly, it eliminates the chances of fraud.