This campaign type uses information from your app to automatically optimize ads across Search, Play, YouTube, Discover, and over 3 million sites and apps. App promotion: Drive installs, engagements, and signups for your app on mobile devices. Multi-channel marketing: Show your app on Search, Display, Play, and YouTube under one campaign. Easy setup and management: App campaigns use Google AI-powered targeting, bidding, and ad creation for optimal performance.

There are three primary models to be aware of: the Ad Group and Ad model, the Asset Group and Asset model, and a hybrid model of Ad Groups and Ads alongside Assets. These models depend on the type of AdvertisingChannelType you choose.

May 19, 2025 - If you like a lot of manual control, this campaign type may not be for you. Types: Google creates text, image, and video ads across users’ feeds within Gmail, YouTube, and the Google app. Pros and cons: Helpful for businesses looking to grow that don’t have a huge audience yet, but offer little control over placements. What they are: This last type of Google Ads campaign is being replaced by Performance Max. However, if you have a legacy Local campaign already in your account, or still see it as an option when you create a new campaign, you may be wondering what it’s all about.

3 weeks ago - Essentially, there are nine different types of Google Ads available to marketers: Search Ads, Display Ads, Shopping Ads, Video Ads, App Promotion Ads, Performance Max Campaigns, Local Ads, Discovery Ads, and Smart Campaigns.

May 29, 2024 - Focus on quality creative assets that pique interest and get people to click to get the best results. ... There are nine different campaign types under the Google ads label, but each one could be considered a channel of its own.

October 1, 2024 - If you're mainly interested in ... the ad type that corresponds. Is your offering geographically specific? If so, then you may be looking for Local Services Ads. Are you more concerned with goals than channels? If you're open to every potential channel, consider Performance Max or Smart ads to consolidate your campaigns. Running a Google Ads campaign rarely happens in isolation. It usually ties into reporting, CRM updates, and downstream campaign management...

November 3, 2025 - So, it’s a single ad campaign that runs across all placements throughout the Google network. Since Google runs and manages your ads and placement automatically with Performance Max, it gives you little control over ad placements and bidding. ... Omnichannel marketing where Google shows ads across all the channels and in a wide range of formats and types.

The ad formats available to you depend on your campaign type (App, Display, Local, Performance Max, Search, Smart, Shopping, and Video) and campaign goal (for example, "Drive conversions" for Video campaigns or "App installs" for App campaigns). Learn more about the different campaign types ...

January 6, 2025 - Summary: Ads designed to boost demand and engagement across visual platforms like YouTube, Discover, and Gmail. Best for: B2C and B2B businesses that want to build interest and nurture potential customers. ... Pro tip: Google suggests using as many assets as possible to maximize the reach of your Demand Gen campaign. Performance Max (also called PMax) is one of the newest campaign types available through Google Ads.

June 6, 2025 - How We Can Help: We design Discovery Ads that capture attention and drive action. Our team manages placement and targeting to ensure your ads are seen by the right users, maximizing your campaign’s impact. Performance Max campaigns use Google’s machine learning to optimize across all of Google’s ad inventory.

March 27, 2025 - This question is surprisingly difficult to answer. Google it, and you’ll get links to articles claiming that there are anywhere from three to 22 types of Google Ads. ... Short answer: There are nine types of Google Ad campaigns.

September 23, 2025 - Google Performance Max campaigns combine automation and machine learning to optimize performance across all Google channels. These campaigns are designed to help businesses meet specific goals by running ads on Search, Display, YouTube, Discover, Maps, and more, with minimal manual input required. Performance Max campaigns dynamically adjust ad formats, bidding, and placements to maximize conversion outcomes. For example, advertisers can use this campaign type to drive sales, leads, or in-store visits.

July 23, 2025 - Understanding the differences between Search, Display, Video, and Shopping campaigns will help you craft a comprehensive digital marketing plan to achieve your goals. Whether you want to increase brand awareness, drive sales, or boost traffic ...

January 2, 2025 - Understanding the types of Google ... Google Ads campaign types include Text Ads, Responsive Search Ads, Dynamic Search Ads, Image/Display Ads, App Ads, Video Ads, Shopping Ads, and Call Ads....

Google Shopping Ads are ... name or title, price, shop name, and reviews. Shopping campaigns are classified into three types:...

October 8, 2025 - Simplified Management: With Performance Max, you can efficiently manage your advertising campaigns across platforms through a campaign, simplifying the process and saving time. Unified Approach: Unlike campaign types focusing on individual channels, like Search or Display ads, Performance Max campaigns cover all Google Ads inventory, offering a comprehensive advertising approach.

March 22, 2025 - Discover the top 8 different types of Google Ads campaigns and stay ahead of the competition. From search ads to display ads, Read now!

August 4, 2025 - Whether you’re looking to increase brand awareness, drive sales, or generate leads, Google offers multiple campaign types tailored to different business needs. In this guide, we’ll explore all major Google Ads campaign types, their unique benefits, and how to choose the right one for your goals.

March 8, 2024 - Smart Shopping campaigns are getting upgraded to Performance Max campaigns this year. Ad Type No. 7: Local Search Ads · This ad format is ideal for advertisers looking to drive store visits or calls to specific business locations. Google will automatically generate an ad based on assets that you provide (e.g., text, images and videos). Ads can appear on the Google Search Network, Google Maps, YouTube and the Google Display Network. In 2022, Google is upgrading local campaigns to Performance Max.