The store just got started, I've got limited budget for ads while the agencies that I talk to basically charge me like 2~3K USD per month, which is even more than my total budget. So how do you guys run the meta ads at the very beginning? Do you run by yourself? But the learning curve is quite steep tho

I see people ask this question a lot and want to answer with a quick story. Keep in mind the point is to share what's possible while setting realistic expectations. Just make sure you read through the end to set proper expectations.

Here's what happened...

A client recently came to us after starting a t-shirt and hat brand. They weren't sure how to promote but heard from a friend that we knew how to run ads for lifestyle brands so they reached out.

We started running ads and sales took off within 7 days. They've been running ads now for less than a month, and they went from $163 per day to $1156 per day while only spending $150/day on ads. In case it's not obvious, that's a really good return. ROAS is currently at 5.44 the last 7 days, while keeping in mind the ad spend is still low which means ROAS will come down as spend goes up.

Is this what you can always expect? The answer is no.

We've also worked on campaigns where brands spent $20k and didn't make that much money. Sales didn't quickly take off, and they didn't get a 5.44 ROAS.

What's the difference?

The difference is how much people like your stuff. If people really like your stuff, ads can help your brand take off. If people don't like your stuff, ads will be a really expensive way to find out people aren't really excited about what you're selling.

So, how do you know if people like your stuff?

The biggest key is your conversion rate. If your conversion rate is above 2% (this can go lower if you're AOV is higher) and your conversion rate stays above 2% when you run ads, then get ready for some magic to happen. If your conversion rate is below the threshold of where it needs for you to be profitable, then you'll end up spinning your wheels with ads.

So, what should you do? Here's what I recommend:

1. Pay attention to your conversion rate to see if there is a strong enough demand for what you're selling.

2. Run a test campaign of around $100-$150 per day to see how ads perform.

3. If ads do well, get ready to ramp up.

The main takeaway from this post is that your store may be ready to scale and you just don't know it. Our client could have thought that $163 per day was the best he could do and would have never known without testing ads.

On the flip side, if your store isn't strong, there isn't a magic ad button that will save your store. You first need strong products, and can then pour gas on the fire with the right ad campaigns.

Just don't make the mistake of thinking you have to "pay your dues" and work really hard to grow your brand. The right ads can help strong brands grow faster than they thought possible if you've got really strong products in place.

Let me know if you have questions about this, and I hope this post helps to set the right expectations while also showing what's possible.

Hi everyone! So how do you advertise your store? What works best for you? Do you use Facebook & TikTok ads? Are there any automations you would recommend?

Thank you 😊

Hi, I'm finishing with my store soon and I am looking for a way to get traffic/sales from facebook ads, there is a lot of ways out there on how to start ur ads like targeting broad audience at the start or test different interest audiences and so on. Also how much daily budget to start off for US market

I am just starting out and i have very little money. Could anyone suggest me ways by which I could popularize my Shopify store by spending little to no money on advertising...

I have everything set up from my website, but I do not know how to set up ads. Does anyone know where and how to buy ads so I can start selling my products. The vids on YouTube sucks at explaining.

Its me again and I wanted to know where would be the best place to market the store i have. As i said every opoinion matters. Thanks a lot

Just ran my first Shop advertising campaign two weeks ago and the first week was amazing. We received 20+ orders from first time customers in 6 days which is great for our store and had a ROAS of 2.68.

The following week it went completely dead and there were zero orders from the campaign.

Does anyone have any personal experience with this advertising method? Was my ROAS set too high (2.25), or does Shop suppress your ads after a certain amount of sales?

Any feedback or thoughts is appreciated. It felt too easy that first week but since I didn't change anything I'm at a loss for why it stopped converting so suddenly.

Hi all,

We are a Shopify App Develop team which already developed 3 apps in Shopify App Store. But the traffic to App Listing page is too low and we only have around 300+ users after 6 months.

So my question is that how do you guys promote your apps? Are there best practices, communities, etc. I should follow?

Hi! I have put in a lot of work and finally, the store is ready to go live. The question is, should I set up any ads like Facebook ads already from the start? Or check out some time to see organic traffic and only them start running ads? I have never run any ads for a store, so this is something new to me.

I‘ve put some ads on facebook 2 days ago but no sales yet, how long does it usually take to get the first sale/how long do i need to run the ads?

I launched ads on Meta for my new store in the hair care niche. Currently, I've got one product, a hair growth serum for women. I've spent about $10,000 on ads and lost a few grand. My CVR is great, about 5% but the traffic on Meta is too expensive. I'm getting $200+ cpm and $5-$6 cpc. What are some other ways you have found that help drive sales to the store without losing your shirt?

I'm running ads for a client who specializes in natural, handmade bath & body products on a Shopify site. But the results have been disappointing so far.

Any advice?

i was thinking about a new revenue stream ,so yeah nothing original a themed website with merch .

anyway had a quick look at advertising and it just does not seem to add up ,unless i've got it wrong

bing $0.90 per click in my sector conversion rate 2.8% so back of the envelope calculation lets say 3 sales from every 100 customers cost me $90.00 and from 3 sales id be lucky to do $20.00 profit .

i guess you could build an audience using mail chimp but whatever that is not a viable business model ?

Hey guys, my store is all set up and I would love some feedback if needed :). Anyways, I have 5 different creatives made for 5 different products on my store to test in FB ads thinking about a $75 daily budget and I'm wondering:

1. Should I set up CBO or ABO in this case?

2. Should I have 1 creative per ad-set and go completely broad for each ad-set? Or have all the 5 creatives into 1 ad-set.

3.How much daily budget per ad-set/CBO?

4. Should I just increase my daily budget and test for a shorter time? If so how much should it be and how long should I test for?

Any help would be really appreciated :)

Store link: https://luminarahaven.store/

I am new to shopify. I just created a store, Now i would like to advertise my store to get some sales. Could you guys please give me any advise. Where I should advertise my store and how much i should invest in advertising each day. Thanks for your time and help.