The tool also has a question analyzer that helps you create content based on the most frequently asked questions in your niche. Price: there's a free basic plan. Paid plans start at $79 per month. ... Marketing automation platforms provide analytics as one of their many functions.

October 24, 2024 - This platform is designed so you can connect data from Google Analytics, Ads, BigQuery spreadsheets, as well as over 200 other data sources. With reusable templates and a full library of visualizations to work with, you have the option to customize and design reports that suit your specific needs. Reports can be generated based on segments, geography, or set time periods, and the tool offers advanced formulas such as calculated fields and metrics. As one of the more popular marketing analytics tools among product teams, MixPanel offers a combination of behavioral analytics, data validation and governance, and a robust user analytics infrastructure.

June 7, 2018 - Salesforce Marketing Cloud Intelligence, formerly known as Datorama, is a enterprise marketing analytics tool and a BI platform that helps marketers consolidate their data from various sources, generate reports, and gain insights into their ...

August 20, 2025 - Marketing attribution tools, for example, measure marketing effectiveness and help marketers understand which channels drive the most conversions. As a result, they can optimise budgets, allocating more money to the most effective channels. Multi-Channel conversion attribution in Matomo (Image Source) Marketers can also reduce friction from the customer journey. Behavioural analytics tools like heatmaps and session recordings help marketing teams understand what’s stopping users from converting and run experiments to increase conversion rates.

September 26, 2020 - OWOX BI is an all-in-one analytics tool that collects data from all kinds of sources for any kind of business, merges marketing data neatly and clearly, and prepares reports based on collected data, including forecasts, attribution, and predictions.

Klipfolio is a dashboard tool that allows you to create your own interactive dashboard with data from various marketing channels and tools. Klipfolio allows you to pull data from sources like Google Analytics and Facebook into a single integrated dashboard, allowing you to track your progress and view the data in one place.

March 21, 2022 - Adobe offers tools through its three cloud solutions, Document Cloud, Creative Cloud, and Experience Cloud. Marketers can make customized emails through integration with Adobe Dreamweaver. Multichannel site design is equally approachable and synchronized, so users maintain their brand image on a multi-platform level. Adobe allows marketers to maintain watchfulness and control. It also collects deep and predictive analytics to benefit marketing campaigns.

March 17, 2025 - Marketing analytics software can gather data from all channels in your marketing mix—from social media platforms to email marketing tools or your website—and report on them simultaneously. You can quickly generate reports on each channel and share them with stakeholders. By having a unified view, marketers can identify the strongest and weakest marketing channels and use that information to manage their marketing budget and resources accurately. The following groups use marketing analytics tools to set up or consume reports:

May 22, 2020 - With Infinigrow, you can comprehend the specific impact that your marketing activities have on your business and unquestionably assign your marketing budget toward the best-performing channels to hit your goals. Heap analytics is one of the “most youthful” web and mobile analytics tools out there, with fundamentally the same as functionalities to MixPanel.

April 18, 2025 - Unbounce presents a powerful platform designed to help marketers and businesses enhance the impact of their landing pages with ease. Its user-friendly drag-and-drop editor allows for rapid creation and customization without any coding skills or dependence on technical teams. The software also includes advanced A/B testing tools and real-time analytics, enabling users to experiment with different page versions and make swift, data-driven improvements.

February 9, 2020 - Source: 10 of the Best Marketing Analytics Tools to Try in 2020

As you review your marketing technology stack, consider investing in a tool that automates data collection and aggregation across various platforms. We’ve compiled a list of ten marketing analytics platforms to help you see your campaign performance across multiple marketing channels in one place.

Still unsure how to select the best marketing analytics software for your company? Learn everything there is to know in our FREE guide.

Sitechecker is an All-in-One SEO Tool that enhances online visibility and site performance. It offers SEO audits, rank tracking, and website monitoring to boost search rankings. Perfect for agencies and businesses aiming for top SEO results and an improved web presence. ... Lifesight is a future-proof, AI-powered marketing measurements platform, powered by a CDP designed to help drive sustainable growth in the privacy-first era. ... Narrative BI is a no-code analytics platform for growth teams that automatically generates actionable data insights.

June 13, 2025 - The reason we're so knowledgeable about marketing tools is that we have one of the best on the block. ;) First up on our list is the One-Click Report tool by yours truly. The One-Click Report was designed to help analyze and optimize your Meta ads, Google ads, TikTok ads, Shopify store, and website analytics data by creating a one-stop shop for paid media data analysis.

Tools for measuring the effectiveness of marketing campaigns. We’ve collected videos, features, and capabilities below. Take me there. The list of products below is based purely on reviews and profile completeness. There is no paid placement and analyst opinions do not influence their rankings. We are committed to ensuring information on our site is reliable, useful, and worthy of your trust. Learn more · Marketing analytics tools help marketers measure and manage marketing performance.

August 31, 2024 - Any good marketing campaign is incomplete without a wholesome assessment of the complete customer journey. Mixpanel’s user-based analytics track the most sophisticated metrics find anomalies, and influence marketing behaviors across platforms. It is not without any reason that Mixpanel was awarded the award for best analytics product by the Proddys in 2020.

April 18, 2025 - Unbounce presents a powerful platform designed to help marketers and businesses enhance the impact of their landing pages with ease. Its user-friendly drag-and-drop editor allows for rapid creation and customization without any coding skills or dependence on technical teams. The software also includes advanced A/B testing tools and real-time analytics, enabling users to experiment with different page versions and make swift, data-driven improvements.

October 23, 2025 - Here's my pick of the 10 best software from the 20 tools reviewed. 1. DashThis — Best for automated marketing reports · 2. Social Status — Best for social media analytics