You say things like databases, data cleaning/modelling, and business intelligence don't interest you. What part of marketing analytics does? You're probably going to find yourself using quite a few of these things in any sort of marketing analytics role unless you start going down an analytics engineering type path. As far as marketing specific tools that aren't in the BI toolkit you already mentioned: Web Analytics: Google Analytics, Adobe Analytics, Pardot Web Testing Platforms: Optimizely, Other platform specific testing tools Platform Specific Reporting Tools: Answer from save_the_panda_bears on reddit.com
G2
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
October 30, 2025 - MoEngage: Best for AI-driven multi-channel campaign orchestration Uses intelligent segmentation and optimization to deliver personalized experiences across push, email, SMS, and in-app channels. *These best marketing analytics tools are top-rated in their category, according to G2 Grid Reports.
Hightouch
hightouch.com › blog › marketing-analytics
What is Marketing Analytics? (Metrics, Tools, & Use Cases) | Hightouch
May 21, 2024 - Hightouch Campaign Intelligence is a self-service analytics tool designed to analyze your marketing channels using all your customer data in the data warehouse. This tool provides a single location for measuring campaign performance, creating custom funnels, and running A/B tests across channels.
Videos
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What Are Marketing Analytics Tools? - BusinessGuide360.com - YouTube
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Top Marketing Analytics Tools in 2024 - YouTube
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Marketing Analytics Tools - Introduction | Knowledgecity - YouTube
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Intro to Market Analytics & Data-Driven Marketing Decisions - YouTube
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Understanding Digital Marketing Analytics (Metrics and Tools) - ...
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Marketing Analytics: Data Tools and Techniques | Wharton on edX ...
What is a marketing analytics tool?
A marketing analytics tool collects, measures, and analyzes data from marketing activities to help businesses optimize their strategies and improve decision-making.
hevodata.com
hevodata.com › home › learn › data strategy
Top 12 Marketing Analytics Tools & Softwares for 2025
Are free marketing analytics tools effective?
Free tools like Google Analytics, HubSpot’s free CRM, and Ubersuggest can deliver useful insights. Paid platforms typically add deeper analysis, automation, and stronger integrations—often essential for scaling marketing.
learn.g2.com
learn.g2.com › best-marketing-analytics-tools
I Tried The Best Marketing Analytics Tools: Here’s My Review
What is the best tool for marketing analytics?
Google Analytics is widely regarded as one of the best tools for marketing analytics due to its comprehensive tracking features, ease of use, and ability to integrate with various platforms.
hevodata.com
hevodata.com › home › learn › data strategy
Top 12 Marketing Analytics Tools & Softwares for 2025
Wharton School
executiveeducation.wharton.upenn.edu › home › programs for individuals › all programs › marketing analytics: data tools and techniques
Marketing Analytics: Data Tools and Techniques | Wharton
October 17, 2025 - Whether you are looking to optimize pricing, enhance customer satisfaction, or measure the effectiveness of your advertising campaigns, this course will provide you with the skills and knowledge to succeed in the dynamic field of marketing analytics. Module 1: Introduction to Data Collection, Market Research, and Analysis · Understand the fundamentals of data collection and the importance of market research · Learn about different types of data and how to analyze them to gain meaningful insights ... Learn to apply regression techniques to understand the relationship between variables and make informed decisions
Amplitude
amplitude.com › blog › marketing-analytics-tools
Marketing Analytics Tools: What They Are and Why They Are Important | Amplitude
March 17, 2025 - There are different types of marketing ... tools are software solutions used by businesses to track their marketing activities, understand their audience better, and analyze the results of their marketing efforts....
Reddit
reddit.com › r/marketing › for those in marketing analytics: what tools do you use for your job/career?
r/marketing on Reddit: For those in marketing analytics: What tools do you use for your job/career?
September 21, 2021 -
Background: I graduated from an Advertising and Marketing program earlier this year, and turned an internship into a job working in digital marketing for an ad agency in my city.
The most enjoyable parts of my job were the more technical and analytical aspects. I would make decisions based on trends in both our clients’ markets and past performance. I decided I wanted my next move to transition into marketing analytics.
However, my only experience with analytics is business analytics, as I am currently completing a post grad in Business Analytics. With that, the focus is on databases, data cleaning/modelling, and business intelligence. That stuff doesn’t interest me.
While I know and understand the tools needed in business intelligence (Access, Excel, Tableau, Cognos, SQL/R, etc), I’d like to have a better understanding of the typical tools & software used in a marketing analytics role.
Thank you!
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You say things like databases, data cleaning/modelling, and business intelligence don't interest you. What part of marketing analytics does? You're probably going to find yourself using quite a few of these things in any sort of marketing analytics role unless you start going down an analytics engineering type path. As far as marketing specific tools that aren't in the BI toolkit you already mentioned: Web Analytics: Google Analytics, Adobe Analytics, Pardot Web Testing Platforms: Optimizely, Other platform specific testing tools Platform Specific Reporting Tools:
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Agency leader here. Our MarTech stack looks like this (some omitted if not relevant to reporting): CRM (HubSpot or SalesForce depending on the client) Web Analytics: HubSpot (CMS page reporting, CTAs, Form metrics, workflow completion rates, etc...) Google Analytics HotJar / LuckyOrange SEMRush Reporting: DataBox
Salesforce
salesforce.com › marketing › analytics › tools
5 Best Marketing Analytics Tools for 2025 | Salesforce US
G2 uses a five-star system focused on usability, customer satisfaction, and market presence, while Capterra (which also uses a five-star system) incorporates user ratings across categories like ease of use, ... Each of the tools listed here has a minimum rating of four stars, ensuring they are top contenders for marketers looking for analytics solutions.
edX
edx.org › learn › digital-marketing › the-university-of-maryland-college-park-digital-marketing-analytics-tools-and-techniques
UMD: Digital Marketing Analytics: Tools and Techniques. | edX
Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.
Published September 15, 2020
The CMO
thecmo.com › home › tools › 20 best marketing analytics tools reviewed for 2025
20 Best Marketing Analytics Tools Reviewed For 2025
October 23, 2025 - Here's my pick of the 10 best software from the 20 tools reviewed. 1. DashThis — Best for automated marketing reports · 2. Social Status — Best for social media analytics · 3. HubSpot Marketing — Best for comprehensive CRM integration · 4. Google Analytics — Best for website traffic analysis ... Our one-on-one guidance will help you find the perfect fit. ... Navigating the world of marketing can be a challenge, especially when you're trying to measure success and make data-driven decisions.
Userpilot
userpilot.com › blog › marketing-analytics-tools
12 Marketing Analytics Tools for Performance Insights in 2025
October 21, 2025 - The best marketing analytics software collects marketing data and puts that data in context. The ability to customize how data is interpreted is a vital feature. Segmentation, for example, assists marketers in crafting personalized marketing campaigns for their various customer segments. Gathering data is the first step in improving marketing campaigns through data-driven decision-making. For tools that offer the best solutions for collecting SaaS marketing data, here are our recommendations!
Hevo
hevodata.com › home › learn › data strategy
Top 12 Marketing Analytics Tools & Softwares for 2025
June 25, 2025 - Join 2000+ Happy Customers Industry ... Free ... Marketing analytics tools help businesses measure, manage, and analyze marketing performance to optimize ROI and make data-driven decisions....
DashThis
dashthis.com › blog › 8-marketing-analytics-platforms-to-simplify-your-data-analysis-processes
Top 10 marketing analytics platforms for marketers | DashThis
These tools cut short the laborious process of manually logging in, exporting, and uploading data in static spreadsheets. Teams can view and extract the data across multiple customer journey dimensions and periods in real-time to aid analysis. From marketing analytics data, you should be able to answer three questions:
Madgicx
madgicx.com › home › blog › the 17 marketing analytics tools recommended by the pros
The 17 Marketing Analytics Tools Recommended by the Pros
June 13, 2025 - The reason we're so knowledgeable about marketing tools is that we have one of the best on the block. ;) First up on our list is the One-Click Report tool by yours truly. The One-Click Report was designed to help analyze and optimize your Meta ads, Google ads, TikTok ads, Shopify store, and website analytics data by creating a one-stop shop for paid media data analysis.
Funnelytics
funnelytics.io › home › blog › marketing analytics guide + examples & useful tools (2024)
Marketing Analytics Guide + Examples & Useful Tools (2024)
April 11, 2025 - They can use Hootsuite and Sprout Social to track engagement on their scent launch posts and refine their strategy to increase likes, shares, and comments for increased sales and brand loyalty. With 80% of customers preferring email communication from sales reps, email marketing remains one of the most effective tools. However, it only works if you’re tracking the right metrics. Email marketing analytics software takes the guesswork out of your marketing campaigns by revealing exactly what works and what doesn’t.
ContentSquare
contentsquare.com › guides › data-analytics › methods
Data Analysis for Marketers: Methods, Techniques, and Types
Chat with Sense offers a shortcut to creating a regression analytics data visualization. Prompt the AI using a chat-style command to plot the two variables you think might be correlated against each other. It’ll do it for you, and even explain where it drew the data from. For example, you could prompt the tool with the query: “Create a chart that shows the relationship between average cart size and customer purchase frequency.
UserGuiding
userguiding.com › blog › marketing-analytics-tools
Top 16 Marketing Analytics Tools for Smart Marketers
Marketing analytics software can collect data from all your marketing channels and report on them all at the same time. They allow marketers to produce reports without the use of data scientists, track campaign success, and do competition analysis. Some of the data that marketing analytics tools capture and track are:
Xerago
xerago.com › xtelligence › marketing-analytics-tools
10 Best Marketing Analytics Tools &Their Features
March 24, 2025 - For those managing marketing at scale, you’ll also find enterprise-grade analytics platforms that offer deeper customer insights, predictive modeling, and automation. While we’ve focused on tools that provide the best value, we’ve included a few premium options for those seeking advanced features.
MarkovML
markovml.com › blog › marketing-analytics-tools
Top Marketing Analytics Tools to Optimize Your Campaigns in 2025
Discover the top marketing analytics tools to track, analyze, and optimize your campaigns. Enhance ROI with data-driven insights and performance metrics.
Domo
domo.com › learn › article › marketing-analytics-tools
11 Top Marketing Analytics Tools in 2025
August 29, 2025 - No items found. ... A marketing analytics tool is software that captures, stores, and analyzes data related to marketing activities. Analytics software helps make better decisions by showing you insights you couldn’t find otherwise.
Ruler Analytics
ruleranalytics.com › home › blog › 12 marketing analytics tools for data-driven marketers in 2025
12 Marketing Analytics Tools for Data-Driven Marketers in 2025 - Ruler Analytics
October 4, 2024 - With social media analytics, you can track which campaigns drive the highest conversion rates and lead to the best results. Marketing mix modelling tools: These tools have surged in popularity since Google and Apple tightened privacy controls. A marketing mix modelling tool is a statistical technique ...
Supermetrics
supermetrics.com › blog › marketing-analytics
Marketing Analytics: The Only Guide You Need
But the investment pays off through improved reliability, scalability, and the ability to perform more advanced analytics techniques like marketing mix modeling (which we’ll get to soon). For teams who want to reap the benefits of having a marketing data warehouse but don’t yet have the technical resources to get started, you can try Supermetrics Storage . In large organizations, a hybrid approach works well—the data warehouse handles extensive reporting, while spreadsheets and visualization tools handle quick, ad-hoc analyses, like pulling the performance of a specific blog article using Google Analytics 4 or Hubspot's marketing analytics features .