While firms spend an average of 40% of overall budget on long-term brand building and 60% on short-term performance, most · firms report they would ideally spend around 50% on each category. Marketers report brand management and development

April 28, 2025 - This demonstrates investment in digital marketing despite the economic turn, a point which is furthered by investments in online display media which recorded a 24.8% Q3 2023 year-on-year increase.

The CMO Survey has found that 2023 marketing budgets, on average, represent 11% of revenues in the U.S., and Gartner has found that 2023 budgets represent 9.1% of total company revenues across North America and parts of Europe.1

Learn how to determine an effective digital marketing budget for 2023.

Marketing budgets rose from 6.4% of total revenue in 2021 to 9.5% this year,1 so B2B marketing teams are facing increased pressure to drive results in 2023.

May 30, 2023 - Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending.

December 12, 2022 - One thing to note is that while overall marketing budget shares may have shrunk last year, digital ad spend grew by 30.5%, according to GroupM. GroupM projects pure digital advertising to “grow by an additional 13.5% during 2022.” · The Association of National Advertisers predicts that “display advertising is poised to pull even with search in 2022 and overtake it in 2023.”

October 9, 2024 - Get the highlights on the current state of B2B marketing spend and budget allocation for 2023. Find out how marketers are doing with budget cuts and economic uncertainty.

January 5, 2023 - Against a backdrop of economic ... marketing intelligence company WARC has wiped $90 billion off its original 2023 ad spend forecast, predicting budgets will now grow by 8.3%...

According to The 2023 CMO Survey of 2,747 marketing leaders, the mean marketing budget of all respondents made up 10.89% of total revenue, with a 95% confidence interval around the mean of 8.79% to 12.98%. As a percentage of a company’s total budget, the mean marketing spend was 12.3%.

In the 2022 State of B2B Marketing Budgets Survey report released by Integrate and Demand Metric, a reported 60% of B2B marketers say they are facing reduced or stagnant budgets for 2023.

September 25, 2025 - Marketers report that, in general, they are spending 19.6% more on acquiring customers than retaining them. They also indicate that although their ideal branding budget would be 50% long-term brand building and 50% short-term brand performance, ...

August 2, 2024 - This post explores how small businesses can create and manage a successful digital marketing budget in 2023, what to focus on and how to ensure they maximize their return on investment (ROI).

November 12, 2024 - Despite marketing budgets as a ... lowest level in more than three years), overall marketing spending is increasing at a faster pace (5.8%) than six months ago (2.5%), with predictions of further increases in the next 12 months....

According to The 2022 CMO Survey, CMOs allocate 57 percent of their budgets to digital marketing activities and are planning to increase spending by another 16 percent in 2023.

October 9, 2023 - During times of uncertainty, marketers need to align their budgets to business outcomes and effectively communicate the value in terms that resonate with executive leadership teams. To do so, ensure your budget is customer-centric and includes the performance dashboards, benchmarks and agile plans to make the business case. Connect with Prophet today to learn how to build a customer-centric 2023 marketing budget that is aligned with your business objectives.

October 6, 2024 - Get the highlights on the current state of B2B marketing spend and budget allocation for 2023. Find out how marketers are doing with budget cuts and economic uncertainty.

April 29, 2024 - For companies that are rapidly growing, the percentage goes up to 12-15%. According to Gartner’s 2023 CMO Spend and Strategy Survey, marketing budgets averaged 9.1% of total company revenue in 2023, dipping slightly from 9.5% in 2022.

May 16, 2023 - This year’s AAM Marketing Budget Benchmark Study dives deeper than ever into the composition of marketing budgets for accounting firms of all sizes.

January 30, 2023 - According to Insider Intelligence, digital ad spending is expected to grow 10.5% in 2023 from the expected 8.6% in 2022, both of these estimates reflect downward revisions of 2.6% and 7%, respectively.