Google Support
support.google.com › admanager › answer › 7637485
Programmatic Guaranteed vs. Preferred Deals - Google Ad Manager Help
Preferred Deal: You and the buyer negotiate a price and terms for inventory that the buyer can optionally buy. The buyer has an initial, or "preferred," opportunity to bid at the negotiated price when there's an ad request for the inventory.
Bidswitch
blog.bidswitch.com › programmatic-deals-101-what-every-marketer-needs-to-know
Programmatic Deals 101: What Every Marketer Needs to Know
December 18, 2024 - Preferred Deals (PD), also known as unreserved fixed rate, allow a buyer to review inventory which matches their criteria before deciding to purchase it at a pre-negotiated fixed price.
DataBeat
databeat.io › home › knowledge base › comparison of pg and pd
Programmatic Guaranteed vs. Preferred Deals - DataBeat
January 15, 2025 - Preferred Deals are another type of programmatic advertising deal that allows advertisers to purchase premium inventory from publishers at a fixed price. In a PD deal, the advertiser gets priority access to the publisher’s inventory before ...
War Room Inc
warroominc.com › institute-library › blog › programmatic-guaranteed-vs-preferred-deals
Programmatic Guaranteed vs Preferred Deals
November 7, 2022 - Direct deals connect the ad publisher and buyers directly, eliminating the chances of fraud. There are two types of Programmatic Direct deals: Programmatic Guaranteed and Preferred Deals.
AdPushup
adpushup.com › blog › programmatic › 4 programmatic deal types: when and why to use each
What Are the 4 Types of Programmatic Deals? A No-Fluff Breakdown
May 27, 2025 - Get a quick rundown on types of programmatic deals (open auction, private auction, preferred deal, and programmatic deal), and more.
Reddit
reddit.com › r/programmatic › pd vs. fixed rate pmp
r/programmatic on Reddit: PD vs. Fixed Rate PMP
October 25, 2023 -
Hello programmatic folks - can someone please explain the difference (if there is one) between a preferred deal and a PMP with a fixed rate?
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From my understanding, a fixed rate PMP and PD are about the same. Only difference may be that PDs are typically higher up in a publisher's inventory waterfall than a PMP. However that's not always the case, as some publishers' waterfalls are 100% price based. Both are non-guaranteed inventory
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Depending on whether the inventory is being auctioned it can be an RTB or Programmatic Direct purchase. In RTB if it is a public auction where anyone with access to the Ad Exchange can bid for that inventory but if the auction is private it would be a PMP - Private Marketplace purchase. On the other hand in Programmatic Direct if the inventory is guaranteed it would be a Programmatic Guaranteed purchase but if it is not a guaranteed inventory it would be a Preferred Deal.
LinkedIn
linkedin.com › pulse › programmatic-advertising-deals-types-strategies-amirmostofian
Programmatic Advertising Deals – Types and Strategies for Success
May 5, 2023 - This transparency ensures that ... ad fraud. Programmatic Direct (PD) is a direct deal between advertisers and publishers without the involvement of intermediaries or auction dynamics....
Setupad
setupad.com › home › programmatic advertising › 4 types of programmatic deals: a comprehensive guide
4 Types of Programmatic Deals: A Comprehensive Guide
December 2, 2024 - The key feature of preferred deals is no automated auction process. Publishers offer their inventory to selected advertisers at a negotiated fixed CPM. Advertisers can preview the inventory before they decide to buy it or not.
Reddit
reddit.com › r/adops › supply side costs for programmatic (pmp and programmatic guaranteed deals)
r/adops on Reddit: Supply Side Costs for Programmatic (PMP and Programmatic Guaranteed Deals)
February 11, 2024 -
Hi everyone, If anyone here works on the publisher or supply side, I’ve got a question for you:
What kinds of fees do you typically have to pay to sell media via a Private Marketplace (PMP) or Programmatic Guaranteed (PG) model?
I’m coming at things from the agency/buyer side and trying to get more insight into what goes into total cost of media. I think most agencies assume that programmatic media should cost the same or less than direct buys, assuming that less human involvement means greater efficiency. In practice, I don’t see this often being the case, and many publishers are less willing to negotiate rates on PMP/PG than they are on direct buys.
I’m wondering how much of this is due to hidden costs that publishers have to pay that the buyer side isn’t thinking about.
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In terms of actual fees, the cost of ad serving is the same regardless of whether the impressions are delivered via direct/sponsorship, PMP/PG/PD, or exchange. Our direct campaigns have a higher rate because of the labor costs and access to inventory/1P not available via PMP or exchange. Our PMP rates are roughly 2x exchange CPMs but much lower than direct rates. We believe the significant reduction/elimination of fraud and access to 1P warrant the higher rate over exchange. I don’t leave much wiggle room to negotiate PMP/PG rates as they’re already heavily discounted, but there’s always some room to reduce if the scale/budget is high enough.
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I believe it varies by SSP and publisher. FWIW working with a publisher via google, PA was equal to open, PD had a slightly lower rate, and PG had an even lower rate (~1/3 that of a PA). When dealing with rate cards I think some pubs charge premiums for the uncertainty of programmatic, and what inventory you’re buying. As opposed to curating what inventory you receive with a direct deal.
Google Support
support.google.com › authorizedbuyers › answer › 7174589
Real-time Bidding differences for Programmatic Guaranteed Deals - Authorized Buyers Help
Learn the basics of using Real-time Bidding (RTB) for Programmatic Guaranteed dealsA Programmatic Guaranteed (PG) deal is a fixed number of impressions the buyer has committed to purchasing. 
Google Support
support.google.com › displayvideo › answer › 7067656
Programmatic Guaranteed deals - Display & Video 360 Help
Programmatic Guaranteed deals allow you to execute direct buys with publishers while eliminating manual processes, such as exchanging tags, troubleshooting discrepancies, and handling multiple invoices. In addition, the use of audience targeting helps narrow who your ad is shown to.
Adswerve, Inc.
adswerve.com › blog › why-run-deals-in-dv360
Why Run Deals in DV360? - Adswerve
September 30, 2025 - Preferred Deal A non-guaranteed Preferred Deal (PD) is an exclusive, advertiser-to-publisher relationship for programmatically purchasing inventory with first-look access to custom inventory at a fixed CPM.When to use?
Reddit
reddit.com › r/programmatic › pmp vs preferred deals
r/programmatic on Reddit: Pmp vs preferred deals
November 16, 2023 -
Hi everybody!
Can anyone help me with this? What are the advantages for advertisers and publishers when working with pmp vs preferred deals? I understand the difference between one and the other
I know that a PMP is RTB, a private auction while a preferred deal is programmatic direct with a fixed price without guaranteed inventory but what would be the advantage and disadvantage from one side to the other advertisers and publishers
Thx!
AppsFlyer
appsflyer.com › appsflyer homepage › preferred deals
What are preferred deals? | AppsFlyer mobile glossary
September 13, 2023 - Also known as programmatic non-guaranteed, a preferred deal is an arrangement where a publisher (seller) agrees to provide an advertiser (buyer) with preferential access to inventory.
Amazon
amazon.com › s
PD Deals @ Amazon.com:
Online shopping from a great selection at PD Deals Store.
Yieldbird
yieldbird.com › programmatic-deals
Yieldbird – Programmatic deals
As a publisher, we understand the importance of offering the best deals to your agencies and buyers. Yieldbird is here to help optimize your inventory and maximize revenue through PMP, PD, and PG deals. We provide comprehensive support, including attending meetings, implementing new ad formats, ...
Newor Media Blog
newormedia.com › home › programmatic guaranteed vs. pmp: what’s the difference?
Programmatic Guaranteed vs. PMP: What’s The Difference? - Newor Media Blog
November 15, 2024 - Open auction, also known as an open exchange, is when publishers sell any premium inventory available to the highest bidder. Any marketer on the ad network has the opportunity to bid on the available inventory. This is the most common and traditional type of programmatic deal because it generally leads to higher CPMs than other types.
MonetizeMore
monetizemore.com › blog › private-marketplace-preferred-deals-explained
Private Marketplace or Preferred Deals Explained
April 10, 2024 - Preferred deals are a more flexible option for negotiating a price with a specific advertiser but with less control over who else might see the ad space.
Blockthrough
blockthrough.com › blog › guide-to-the-4-programmatic-deal-types
A publisher’s guide to the 4 programmatic deal types – Blockthrough
This process is similar to regular media buying, but the process is automated within Google Ad Manager or any other ad server used to create Programmatic Guaranteed deals.
Google Support
support.google.com › admanager › answer › 7630763
Preferred Deals overview - Google Ad Manager Help
Specific advertisers can show ads on your sites or apps. Preferred Deals can give certain buyers priority tier inventory, or even be used as a way to sell unique inventory.