Google Support
support.google.com › displayvideo › answer › 7067656
Programmatic Guaranteed deals - Display & Video 360 Help
Programmatic Guaranteed deals allow you to execute direct buys with publishers while eliminating manual processes, such as exchanging tags, troubleshooting discrepancies, and handling multiple invoices. In addition, the use of audience targeting helps narrow who your ad is shown to.
AppsFlyer
appsflyer.com › appsflyer homepage › programmatic guaranteed
What is Programmatic guaranteed? | AppsFlyer mobile glossary
March 28, 2024 - Once the deal is finalized, and the publisher agrees to reserve inventory for that particular advertiser, the publisher assigns a deal ID to the advertiser — allowing them to display their ads. With programmatic guaranteed, every aspect of a campaign is set in stone.
Stupid question on PG
Buyer is guaranteeing a certain amount of spend with a pub no matter if the campaign is off or not - in exchange for specific inventory which the publisher is guaranteeing you usually at a certain price/within a user group etc.(varies) You can also turn a campaign back on. I’ve had PG deals that were supposed to spend in a month and took 3. I think those types of details vary by deal due to terms agreed upon but you’ll most likely be held to the level of spend you agree to no matter what. However as I mentioned T’s and c’s vary - if the deals absolutely sucks or isn’t what was agreed upon and you can prove it, they can always relieve you - which I’ve done as well. I wouldn’t read too much into what things are named within the digital space. More on reddit.com
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July 3, 2018Supply Side Costs for Programmatic (PMP and Programmatic Guaranteed Deals)
In terms of actual fees, the cost of ad serving is the same regardless of whether the impressions are delivered via direct/sponsorship, PMP/PG/PD, or exchange. Our direct campaigns have a higher rate because of the labor costs and access to inventory/1P not available via PMP or exchange. Our PMP rates are roughly 2x exchange CPMs but much lower than direct rates. We believe the significant reduction/elimination of fraud and access to 1P warrant the higher rate over exchange. I don’t leave much wiggle room to negotiate PMP/PG rates as they’re already heavily discounted, but there’s always some room to reduce if the scale/budget is high enough. More on reddit.com
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February 11, 2024[deleted by user]
Direct IO for formats or cost models not available on PG and if you’re not using a DSP. More on reddit.com
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March 10, 2025Prof Guarantee (PG) vs PMP
Always PMP if you can. The loss of frequency control and audience targeting on your side shoukd push you towards PMP where you can. An alternative is to send your data (or 3p either your source or request publisher to source) to large network and have them filter audience on their side. Scale is often an issue so expect to supplement with some basic demo etc data from publisher. Frequency is my biggest gripe. No matter what you tell them to set it at, they always get it wrong. Also the management of the PG fees irritates me (TTD shop). More on reddit.com
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July 31, 2024Videos
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How Programmatic Guaranteed Deals Work in Streaming TV | Index ...
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VIOOH | Guaranteed versus Non-Guaranteed Deal Types in Programmatic ...
- YouTube
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Understanding the Types of Programmatic Deals in Streaming TV | ...
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Why Programmatic Guaranteed CTV is a Game Changer for ...
StackAdapt
stackadapt.com › resources › blog
Programmatic Guaranteed: How It Works and When to Use It
May 26, 2025 - Previously, advertisers had to secure inventory through direct deals with publishers that often involved manual insertion orders, spreadsheets, and back-and-forth emails or phone calls. While effective, the process was time-consuming, leaving teams little room to optimize campaigns, test creatives, and improve performance. Programmatic guaranteed streamlines the process.
Publift
publift.com › home › blog › what is programmatic guaranteed?
What is Programmatic Guaranteed? | Publift
September 29, 2025 - A programmatic guaranteed deal is where advertisers negotiate to buy ad inventory directly from the publisher, without becoming bogged down in manual processes such as exchanging tags and troubleshooting discrepancies.
Google Ad Manager
admanager.google.com › home › resources › feature-brief-programmatic-guaranteed
Modernize your direct deals with Programmatic Guaranteed
Programmatic Guaranteed supports a variety of format types including display, video, App, and standard Native sizes, as well as custom rich media formats. ... Serve multiple ad creatives to the same webpage at the same time via a guaranteed deal.
Index Exchange
indexexchange.com › home › index explains › how programmatic guaranteed deals work in streaming tv
How Programmatic Guaranteed Deals Work in Streaming TV
April 7, 2025 - Programmatic guaranteed (PG) deals are negotiated between a single media owner and buyer for an exact volume of impressions at a fixed price. This gives media owners certainty over ad spend—they can expect and can plan around a set budget ...
Google Support
support.google.com › admanager › answer › 7637485
Programmatic Guaranteed vs. Preferred Deals - Google Ad Manager Help
Programmatic Guaranteed: You and the buyer negotiate a price and terms for inventory that's reserved (guaranteed) for that buyer. Inventory is designated only for that buyer at that price. Preferred Deal: You and the buyer negotiate a price and terms for inventory that the buyer can optionally buy.
Verve
verve.com › home › blog › back to basics: guide to programmatic deals
Back to Basics: Guide to programmatic deals
2 weeks ago - When an ad request comes through, the advertiser with a preferred deal has an opportunity to bid at the pre-negotiated fixed eCPM price in real time, before the inventory heads to open auction. Inventory is not guaranteed. Also known as: guaranteed buy, programmatic direct, automated guaranteed
Setupad
setupad.com › home › programmatic advertising › 4 types of programmatic deals: a comprehensive guide
4 Types of Programmatic Deals: A Comprehensive Guide
December 2, 2024 - At the same time, programmatic guaranteed deals are a type of programmatic advertising deal where buyers and sellers negotiate terms and agree on a set number of impressions or a fixed budget for a specific period.
Amazon Ads
advertising.amazon.com › API › docs › en-us › guides › dsp › targeting-pg-deals
Targeting Programmatic Guaranteed Deals
Free delivery on millions of items with Prime. Low prices across earth's biggest selection of books, music, DVDs, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, groceries & just about anything else.
Reddit
reddit.com › r/adops › stupid question on pg
r/adops on Reddit: Stupid question on PG
July 3, 2018 -
Why is it called programmstic guaranteed when the buyer can just stop the campaign from their dsp?
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Buyer is guaranteeing a certain amount of spend with a pub no matter if the campaign is off or not - in exchange for specific inventory which the publisher is guaranteeing you usually at a certain price/within a user group etc.(varies) You can also turn a campaign back on. I’ve had PG deals that were supposed to spend in a month and took 3. I think those types of details vary by deal due to terms agreed upon but you’ll most likely be held to the level of spend you agree to no matter what. However as I mentioned T’s and c’s vary - if the deals absolutely sucks or isn’t what was agreed upon and you can prove it, they can always relieve you - which I’ve done as well. I wouldn’t read too much into what things are named within the digital space.
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check out this article on it https://blog.smartadserver.com/programmatic/programmatic-guaranteed-preferred-deals-private-auction/
AdPushup
adpushup.com › blog › programmatic › 4 programmatic deal types: when and why to use each
What Are the 4 Types of Programmatic Deals? A No-Fluff Breakdown
May 27, 2025 - Programmatic or automated guaranteed is where the premium inventories are exchanged. The publisher chooses one buyer and guarantees a number of impressions for a fixed (negotiated) price.
Eskimi
eskimi.com › blog › programmatic-guaranteed
What Is Programmatic Guaranteed? How It Works & Why Use It
November 10, 2025 - Programmatic guaranteed is a way to buy and sell ad placements programmatically. This process enables direct deals between advertisers and publishers but lets them avoid various manual processes, like exchanging tags or handling multiple invoices.
Reddit
reddit.com › r/adops › supply side costs for programmatic (pmp and programmatic guaranteed deals)
r/adops on Reddit: Supply Side Costs for Programmatic (PMP and Programmatic Guaranteed Deals)
February 11, 2024 -
Hi everyone, If anyone here works on the publisher or supply side, I’ve got a question for you:
What kinds of fees do you typically have to pay to sell media via a Private Marketplace (PMP) or Programmatic Guaranteed (PG) model?
I’m coming at things from the agency/buyer side and trying to get more insight into what goes into total cost of media. I think most agencies assume that programmatic media should cost the same or less than direct buys, assuming that less human involvement means greater efficiency. In practice, I don’t see this often being the case, and many publishers are less willing to negotiate rates on PMP/PG than they are on direct buys.
I’m wondering how much of this is due to hidden costs that publishers have to pay that the buyer side isn’t thinking about.
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In terms of actual fees, the cost of ad serving is the same regardless of whether the impressions are delivered via direct/sponsorship, PMP/PG/PD, or exchange. Our direct campaigns have a higher rate because of the labor costs and access to inventory/1P not available via PMP or exchange. Our PMP rates are roughly 2x exchange CPMs but much lower than direct rates. We believe the significant reduction/elimination of fraud and access to 1P warrant the higher rate over exchange. I don’t leave much wiggle room to negotiate PMP/PG rates as they’re already heavily discounted, but there’s always some room to reduce if the scale/budget is high enough.
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I believe it varies by SSP and publisher. FWIW working with a publisher via google, PA was equal to open, PD had a slightly lower rate, and PG had an even lower rate (~1/3 that of a PA). When dealing with rate cards I think some pubs charge premiums for the uncertainty of programmatic, and what inventory you’re buying. As opposed to curating what inventory you receive with a direct deal.
Adobe
experienceleague.adobe.com › en › docs › advertising › dsp › inventory › private-inventory › deal-ids › programmatic-guaranteed-deal › programmatic-guaranteed-about
About Programmatic Guaranteed Deals | Adobe Advertising
August 6, 2023 - A programmatic guaranteed (PG) deal is a guaranteed buy directly with a publisher via a deal ID (rather than via ad server tags). PG is more flexible for you and your publisher to manage, and it provides more transparency than regular tag buys.
Basis
basis.com › home › resource center › everything you need to know about programmatic guaranteed
Everything You Need to Know About Programmatic Guaranteed | Basis
September 26, 2023 - Programmatic guaranteed puts all those interactions inside the DSP, so advertisers can quickly and easily swap out creative, or even pause campaigns immediately (depending on the publisher with which you’re working). Like direct buying, private marketplace (PMP) advertising is all about exclusive, premium inventory. However, while PMPs are exclusive in that they can only be accessed by a limited number of advertisers who are invited, programmatic deals are set up directly between the publisher and the advertiser.
Newor Media Blog
newormedia.com › home › programmatic guaranteed vs. pmp: what’s the difference?
Programmatic Guaranteed vs. PMP: What’s The Difference? - Newor Media Blog
November 15, 2024 - Preferred deals are a private ... guaranteed deals consist of an agreement between publishers and buyers where reserved inventory is sold to a buyer ahead of time at a fixed price....
MonetizeMore
monetizemore.com › blog › what-is-programmatic-guaranteed
What Is Programmatic Guaranteed? Transforming Ad Buying
September 28, 2023 - A programmatic guaranteed deal is where the buyer directly buys inventory from the publisher. The buyer agrees to buy a fixed number of impressions, and the publisher agrees to deliver the exact amount of impressions for a guaranteed price.
Digiday
digiday.com › home › wtf is programmatic guaranteed?
What is programmatic guaranteed?
October 20, 2022 - And it’s all done in a brand-safe way, so there is no concern over ad misplacement you might get on an open exchange. But at better scale? That’s right. Programmatic guaranteed is like the automation of the concept of PMPs.