Advertising gets you leads. It’s your job to follow up on those leads and turn it into conversations and sales Answer from GoldFynch on reddit.com
Reddit
reddit.com › r/shopify › advertising is it worth it ?
r/shopify on Reddit: advertising is it worth it ?
August 21, 2022 -
i was thinking about a new revenue stream ,so yeah nothing original a themed website with merch .
anyway had a quick look at advertising and it just does not seem to add up ,unless i've got it wrong
bing $0.90 per click in my sector conversion rate 2.8% so back of the envelope calculation lets say 3 sales from every 100 customers cost me $90.00 and from 3 sales id be lucky to do $20.00 profit .
i guess you could build an audience using mail chimp but whatever that is not a viable business model ?
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Advertising gets you leads. It’s your job to follow up on those leads and turn it into conversations and sales
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Not only is it worth it, it is 100% necessary. But the equation is going to be whether or not you have a product people want to buy. You can’t just say “oh, I want to make money, so I’m gonna sling shit online”. You need a product, a good product. Re: Bing, it’s really only effective for B2B and even then it’s not as good, it’s just slightly cheaper, B2C it is practically useless. The Bing algorithm toward user intent and behavior sucks balls Here’s the model we use: (sale price-cogs)*2= base CPA, (sale price-cogs)*3=max CPA. Minimum free shipping threshold encourages larger cart volumes, and lifetime customer value is increased via email and sms marketing. Also, you WILL operate at a loss for the first few months while you build up a catalog of repeat customers and the algorithm learns how best to serve your ads for max conversion. If you’re starting from scratch, go heavy on brand awareness focus campaigns; YouTube, discovery, programmatic displays… and then double down with remarketing towards those who visit your site. I personally see better results with Criteo than I do on google. This has been our model the last six months and we’ve gone from about 40k per month at the start of the year, and are on track for 230k this month. We spend about 70k per month in ads.
Shopify Community
community.shopify.com › start a business
How much is expected to spend on ads weekly for a small store like ours?
March 23, 2022 - Https://charmcitycellphones.com Ok, our website is a couple months old and while we’ve been close, there have been no sales yet. The main issue is that people don’t know we exist- our web traffic is pathetic. This is despite the unpaid marketing we do on Facebook, TikTok, and Instagram.
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avada.io › home › blog › shopify advertising costs | the ultimate guide
Shopify Advertising Costs | The Ultimate Guide
March 27, 2025 - Overall, in many countries, the average cost per click (CPC) falls within the range of $0.50 to $2.00, but certain regions, such as Brazil and Japan, tend to experience higher CPC rates. The cost of advertising on Shopify can vary from 10$ to 10000$...
BrandsBro
brandsbro.com › home › guide › how much do shopify ads cost? (shopify ad costs exposed)
How Much Do Shopify Ads Cost? (Shopify Ad Costs Exposed)
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NestScale
nestscale.com › blog › marketing attribution › nestscale blog › shopify advertising costs: a guide to optimize your ad spend
Shopify Advertising Costs: A Guide To Optimize Your Ad Spend
October 28, 2024 - Explore how much is expected to spend on ads to drive Shopify store sales, 5 factors to identify advertising costs and how to reduce it with effective solution.
Mesha AI
trymesha.com › home › uncategorized › what is the least expensive ads for a shopify store?
What is the Least Expensive Ads for a Shopify Store?
September 1, 2025 - Running ads for your Shopify store doesn’t have to be expensive. With the right strategies, you can start with as little as $5 a day and still see great results. For example, Nathan James used this approach to gain over 500 customers and achieve ...
NachoNacho
blog.nachonacho.com › home › the real cost of shopify ads: a guide to smarter spending
The Real Cost of Shopify Ads: A Guide to Smarter Spending
October 1, 2025 - Shopify’s system will stop showing your ads once this budget is reached. You can set this as low as $5 per day to start. Cost-Per-Click (CPC) Bid: This is the specific amount you are willing to pay for each click on your ad.
Shopify
shopify.dev › docs › apps › launch › marketing › advertising
About Shopify App Store ads
This is an industry-standard model that uses pay-per-click auction bidding to determine when to show ads and which ads are shown. You pay only for each click on your ad. The actual cost per click is calculated based on a first-price auction model.
Shopify
shopify.dev › docs › apps › launch › marketing › advertising › create-ads
Create ads in the Shopify App Store
Enter the keywords you want to bid on, then click Add. For each keyword you chose, set a bid amount. This is the maximum cost-per-click on your ad from searches that match your keyword.
Shopify
shopify.com › learn › tutorials › how-much-you-should-spend-on-advertising
Shopify Academy
Learn how to ask the right questions that uncover merchant needs and position Shopify as their perfect solution. ... Learn how to reach more customers by adding social media sales channels to your store.
Shopify Community
community.shopify.com › shopify discussion
Is $200
March 14, 2022 - Hi @Beka84 This is a tough but super interesting question 🙂 The short answer you’ll get from most marketers is: it depends… Not very helpful indeed 🙂 I recorded a video to try and answer your question more precisely, or at least to help you know what to expect based on your budget: https://youtu.be/ilT-8GZVmbg I hope you’ll enjoy the video and get value out of it 🙂 Here is one article from Shopify’s Help Center which also g...
A2X
a2xaccounting.com › blog › shopify advertising guide: how to scale your ecommerce store
Shopify Advertising Guide: How To Scale Your Ecommerce Store
October 6, 2021 - Typical ROI: Instagram is one of the most expensive sites for cost per click, typically ranging between $0.20 and $2. However, the average order value is relatively high at $65, compared to Facebook at $55 and Youtube at just over $37.
Price $
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Shopify
shopify.com › blog › google-ads-pricing
Google Ads Pricing: How To Set a Google Ads Budget (2025) - Shopify
While the average cost per click (CPC) for ecommerce brands is a little over $1, according to PPC tool WordStream, that cost can rise for highly competitive products. In certain specialized industries, such as legal services, insurance, and ...
HulkApps
hulkapps.com › home › shopify hub › how much to spend on ads for your shopify store: a comprehensive guide
How Much To Spend on Ads for Your Shopify Store: A Comprehensive Guide
March 30, 2024 - Two critical metrics should guide your advertising decisions: Return on Investment (ROI) and Advertising Cost of Sale (ACoS). ROI measures the profitability of your ads, while ACoS, particularly important for platforms like Amazon, reflects the ad spend as a percentage of direct sales. Balancing these metrics will help you identify what works, optimize your campaigns, and allocate your budget efficiently. Google Ads can be a goldmine for Shopify stores.
Cropink
cropink.com › blog › ecommerce › shopify advertising in 2025: how to drive more sales with smart ads
Shopify Advertising in 2025: How to Drive More Sales with Smart Ads
May 12, 2025 - Here’s what’s dominating Shopify ad performance in 2025 and why it works so well: Why show one product when you can show five? Carousel ads let you feature multiple products or features in a single swipeable format. ... Meta reports that carousel ads see up to 20% lower cost-per-click (CPC) than static single-image ads.
Shopify
shopify.dev › docs › apps › launch › marketing › advertising › ad-billing
About ad billing
Since search ads use Cost Per Click (CPC) bidding, you're charged only when someone clicks on your ad. The amount that you're charged is always the same as the bid amount that you specified for the keyword that triggered your ad.
Shopify
help.shopify.com › en › manual › online-sales-channels › shop › shop-campaigns › understanding-campaigns
Shopify Help Center | Understanding Shop Campaigns
The Customer acquisition cost is the cost that you're charged for each customer who either places an order redeeming your offer, or places an order from your store after viewing a campaign ad.
Quora
quora.com › Does-Shopify-pay-for-ads
Does Shopify pay for ads? - Quora
Answer (1 of 2): Nope, Shopify will not pay for your ads or traffic, it is something you will have to bear. However, Shopify is the best setup anyone can currently use, since it has minimal data discrepancy when doing omni-channel marketing ...
Shopify
shopify.com › ca › blog › facebook-ads-cost
What Facebook Ads Cost in November 2025 - Shopify Canada
The average CPM for Facebook ads in November 2025 was $16.06. Many online stores use Facebook to build brand awareness amongst its three billion monthly active users. If reach and awareness are your goals, focus on the cost of impressions, known ...