shopify google tag - Brave Search

support.google.com › tagmanager › answer › 12183125

Shopify: Set up your Google tag - Tag Manager Help

Check the box to “Add custom conversion ID/label” for Google Ads conversion or Floodlight destinations to receive data from the specified Shopify events. For Google Ads, enter the AW-CONVERSION_ID/CONVERSION_LABEL string found in your event snippet · For Floodlight, enter the DC-CONFIG_ID/ACTIVITY_GROUP_TAG_STRING/ACTIVITY_TAG_STRING+COUNTING_METHOD string found in your Google tag event snippet for tagging.

Shopify Help Center

help.shopify.com › en › manual › reports-and-analytics › google-analytics › google-tag-manager

Shopify Help Center | Google Tag Manager

Instead, it can be used to add Google Analytics tracking codes (tags) to a website, deploy Google Analytics code snippets, and define rules for when each tag must fire. It's recommended that you use Shopify's built-in integration to Google Analytics ...

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January 5, 2024

How to Install Google Tag Manager on a Shopify Website - YouTube

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Mastering Google Tag Manager for Shopify Conversions - YouTube

November 14, 2024

How to Install Google Tag Manager on Shopify | 3 Easy Ways - YouTube

How to Install Google Tag Manager on Shopify (GTM) - Tutorial Step ...

People also ask

Where do I put the Google Tag Manager code in Shopify?

Navigate to Shopify admin > Sales channels > Online Store > Themes , start editing your theme and paste the and GTM scripts in the corresponding sections of the theme.liquid file.

magefan.com › home › blog › shopify

Google Tag Manager in Shopify: Setup, Testing and Tips

Is Google Tag Manager better than adding tags manually in Shopify?

Yes, definitely. Adding the GTM script once allows you to do all the customisation and editing within Google Tag Manager, rather than making changes to your Shopify theme every time.

magefan.com › home › blog › shopify

Google Tag Manager in Shopify: Setup, Testing and Tips

Can I use server-side GTM with Shopify?

Yes. But since the server GTM is harder to set up, it's best to use the third-party app for easier integration.

magefan.com › home › blog › shopify

Google Tag Manager in Shopify: Setup, Testing and Tips

Shopify Help Center

help.shopify.com › en › manual › promoting-marketing › pixels › custom-pixels › gtm-tutorial

Shopify Help Center | Create a Google Tag Manager custom pixel

Learn how to connect Google Tag Manger to a custom pixel.

measureschool.com › home › how to install google tag manager (and ga4) in shopify

How to Install Google Tag Manager on Shopify (Step by Step)

This is a guide to installing Google Tag Manager on Shopify. Learn how you can start tracking sales and other important events on your store.

Published January 7, 2025

cirklestudio.co › blog › how to add google tag manager to shopify: step-by-step guide 2025

How to Add Google Tag Manager to Shopify: Step-by-Step Guide

January 3, 2025 - The easiest way to add GTM to your Shopify store is through a dedicated app. ... A Google Tag Manager account and container.

support.google.com › tagmanager › answer › 15642481

Migrate your Google tags with the Google & YouTube app on Shopify - Tag Manager Help

If you're a Shopify customer with Google tags setup using a legacy configuration - checkout.liquid (available for Shopify Plus) and ‘Order status page additional scripts’ - or if you're using a non-standard configuration like a Shopify Custom Pixel, we strongly recommend that you migrate your tags to the Google-developed Google & YouTube app on Shopify.

Data-marketing-school

data-marketing-school.com › i help you set up effective data collection with server side tracking. › blogs › install google tag manager on shopify ( checkout included)

Install Google Tag Manager on Shopify (Checkout included) - Data Marketing School

February 15, 2025 - Implement Google Tag Manager on your Shopify or Shopify Plus store in the theme and in the sandbox to cover your entire conversion tunnel.

Shopify Help Center

help.shopify.com › en › manual › reports-and-analytics › google-analytics › google-analytics-setup

Shopify Help Center | Setting up Google Analytics 4

Before you can start gathering data about your store, you need to have a Google Analytics account and create a Google Analytics 4 property. You can then set up Google Analytics 4 tags on your Shopify store, and link your Google Ads account to your Google Analytics account.

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magefan.com › home › blog › shopify

Google Tag Manager in Shopify: Setup, Testing and Tips

August 12, 2025 - Google Tag Manager (GTM) is a free tag management system that allows you to install, manage, and update marketing and analytics tags on your website — without modifying Shopify theme every time.

reddit.com › r/ppc › shopify + google tag manager

r/PPC on Reddit: Shopify + Google Tag Manager

January 24, 2024 -

I have a bit of a frankenstein situation with my shopify store. I integrated Google / GA4 into my shopify using the sales channel.

I also have several snippets of Google code I had to install on my checkout page and theme.liquid file for enhanced conversions, Google ads remarketing, and Google reviews. These snippets are causing some duplicate events as well as slowing down page speed.

To fix, I'm thinking that integrating all code into a GTM tag is the correct route. Is this correct? If anyone has any resources they could point me to, I'd really appreciate it!

u/salinorum if you're still struggling with this, we've put together this comprehensive guide with the ready-to-use data layer and GTM template: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify If you're after consent mode as well, refer to this instead: https://karolkrajcir.com/post/ga4-consent-based-conversion-tracking-on-shopify-with-custom-pixels-cookifi-gtm

If you're on Shopify, you should just install Aimerce. It's an easier version to implement than GTM, and it automatically feeds the first party data it collects into your respective Klaviyo flows and Meta/Google Ads audience sets. I've seen a sizeable revenue boost since doing it because it's more targeted and it lets me act on this customer data for up to a year (instead of the standard 7 days on Safari).

apps.shopify.com › google-tag-manager-app

GTManager - Google Tag Manager | Shopify App Store

35+ prebuilt tags including; Google Ads, GA4, Facebook, Bing, Pinterest.

Rating: 3.9 - 13 votes

getelevar.com › home › resources › how to set up google tag manager in shopify — in minutes

How to Set Up Google Tag Manager in Shopify — in Minutes | Elevar

August 10, 2023 - Implement in the Google Analytics admin settings which covers all pages, including checkout and thank you pages · Implement via theme.liquid file that covers all pages, except checkout and thank you pages · Implement through our GTM Suite Shopify app (including all AdWords and Facebook remarketing tags!)

analyzify.com › home › guidebooks

How to Set up Google Tag Manager on Shopify

Learn how you can set up and use GTM on Shopify. Everything about Shopify Google Tag Manager integration: tutorials, apps, knowledge base and more.

support.google.com › google-ads › answer › 12183125

Shopify: Set up your Google tag - Google Ads Help

Check the box to “Add custom conversion ID/label” for Google Ads conversion or Floodlight destinations to receive data from the specified Shopify events. For Google Ads, enter the AW-CONVERSION_ID/CONVERSION_LABEL string found in your event snippet · For Floodlight, enter the DC-CONFIG_ID/ACTIVITY_GROUP_TAG_STRING/ACTIVITY_TAG_STRING+COUNTING_METHOD string found in your Google tag event snippet for tagging.

analyzify.com › home › guidebooks

A Detailed Guidebook on Shopify - GTM | Analyzify - Analyzify

Learn how you can set up and use GTM on Shopify. Everything about Shopify Google Tag Manager integration: tutorials, apps, knowledge base and more.

pagefly.io › blogs › shopify › google-tag-manager-for-shopify

Google Tag Manager for Shopify: A Step-by-step Guide (2025)

January 14, 2025 - Google Tag Manager (GTM) is a free tool that helps you manage and deploy tracking codes (tags) without editing the actual website code. These tags can collect all data, from traffic metrics to purchase conversions.

Analytics Mania

analyticsmania.com › post › install-google-tag-manager-and-ga4-on-shopify

Install Google Tag Manager and GA4 on Shopify (Custom Pixel)

October 14, 2025 - Learn how to install Google Tag Manager and GA4 on Shopify with Custom Pixel (Checkout Extensibility)

reddit.com › r/googletagmanager › shopify intergration vs google tag manager

r/GoogleTagManager on Reddit: Shopify intergration vs Google Tag Manager

May 26, 2025 -

Hi everyone,

I am currently optimising an account for a couple of friends who are using the Shopify CMS to sell his products. In Shopify every Google feature and META (Search Console, Analytics, Google Ads) are linked as of now.

To my understanding and experience, adding a GTM container to the website and add the tags for each platform, for instance the META config, Google Ads tag and the appropriate conversion events. This manual set-up gives greater flexibility and more control, analysis capabilities and reporting.

However, they insist on using the connections made by Shopify with these tools. I do think a new environment with a solid set-up helps them in the future.

What is your take / experience on this and how to tackle such an issue?

u/Pure-Butterscotch505 Google recently published an official recommendation to use the Google & Youtube app for Shopify, stating that using Custom Pixels with GTM is considered an unsupported implementation: https://support.google.com/tagmanager/answer/15642481 That said, some of the Custom Pixel limitations they mention - like not being able to create events in the GA4 UI or use Enhanced Measurement aren't really deal breakers for those working with GTM. But others, like missing engagement rate, or inability to do cross-domain tracking, are more significant. You can read more on them here: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify/#limitations Personally, unless the Google & YouTube sales channel introduces more flexibility (like customising item IDs for dynamic remarketing, adding richer data, etc.), I still believe Custom pixels with GTM will remain the go-to option for many businesses - especially those that don't rely on cross domain tracking and want greater control over their tracking.

From my experience, implementing a custom server-side tagging setup via Google Tag Manager (GTM) consistently yields higher purchase attribution accuracy compared to Shopify’s native Meta integration. Server-side tracking minimizes data loss caused by browser-level restrictions (e.g., ITP, ad blockers) and provides greater reliability in capturing events such as purchases, especially on iOS devices.

reddit.com › r/shopify › how do i add google tag to my shopify?? my analytics account is already active

r/shopify on Reddit: How do I add Google tag to my Shopify?? My analytics account is already active

December 29, 2024 -

It keeps saying my Google tag isn’t detected on my website however I have everything filled out with my Google analytics account connected. I don’t see anywhere to paste the tag

use the google & youtube app to hook yourself up to shopify - https://apps.shopify.com/google - this is the best thing for 90% of people. otherwise, you're installing it into a custom pixel (under customer events) - which is an absolute pain in the ass.

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support.google.com › analytics › answer › 12183125

Shopify: Set up your Google tag - Analytics Help

Check the box to “Add custom conversion ID/label” for Google Ads conversion or Floodlight destinations to receive data from the specified Shopify events. For Google Ads, enter the AW-CONVERSION_ID/CONVERSION_LABEL string found in your event snippet · For Floodlight, enter the DC-CONFIG_ID/ACTIVITY_GROUP_TAG_STRING/ACTIVITY_TAG_STRING+COUNTING_METHOD string found in your Google tag event snippet for tagging.