How to measure stickiness: Product stickiness is measured by dividing the number of daily active users by the number of monthly active users. In a nutshell, app stickiness tells an app developer the ratio of daily active users that are becoming ...

April 16, 2024 - But even more importantly – this ratio helps you determine how valuable your users find your app by measuring how often they return to it. ... Let’s say you had 2,000 DAUs and 8,000 MAUs during the month of August. Your stickiness ratio for that month would be 25%.

January 28, 2025 - To measure user stickiness, you'll want to look at metrics like Daily Active Users (DAU), Monthly Active Users (MAU), session duration, retention rate, and the stickiness ratio. The DAU/MAU ratio, for example, gives you insights into how often ...

August 26, 2025 - And as you can probably tell, this metric is instrumental in measuring daily user engagement levels, reflecting how frequently users interact with the app. It shows a reflection of user engagement as well as the experience they’re having. A high DAU indicates strong product stickiness, suggesting that users find the app valuable enough to return to it regularly, which is essential for maintaining a loyal user base and driving consistent engagement.

June 9, 2023 - So, now that you know how and why ... but the five most important ones are daily active users (DAU), monthly active users (MAU), retention rate, session length, and conversion rate....

For example, if an app has 5,000 daily uses, and 50,000 monthly users, one would calculate the stickiness by dividing 5,000 by 50,000 for a total of .1, which can then be multiplied by 100 to arrive at a 10% stickiness ration.

Here are some key metrics commonly used to measure user stickiness: The stickiness ratio is calculated by dividing the DAU by the MAU and multiplying the result by 100. This ratio indicates the percentage of monthly users who become daily users.

November 18, 2024 - While that’s a “great number,” this example further shows why stickiness can’t be taken at face value and must be weighed with other metrics. That is, who cares about a great stickiness ratio if the number of users isn’t meaningful? The behavior of one user simply isn’t predictive of users acquired in larger numbers. Alternatively, we have 1,000 unique users for the week, and every single one of them engaged with the app every single day of the measurement period, yielding a stickiness ratio of 100%. While this is highly unrealistic, it would at least be meaningful if we were to see this measurement in real life compared with Example D.

The journey of measuring stickiness begins with tracking the number of downloads and installs. A higher number of installations suggests an initial appeal and possibly a solution to a user's need.

September 17, 2020 - To ensure extra stickiness, you can create campaigns that drive users to take the actions that add customer value. Using Localytics, you can set a custom conversion event for each campaign to make sure your app marketing is driving users to take actions that add value. Churn is another metric that helps define how sticky your app is.Your app’s churn tells you the rate at which you’re losing users in a specific time period.

August 5, 2022 - To calculate app stickiness, divide your DAUs with MAUs and multiply with hundred: ... It is one of the effective and important user engagement metrics to keep track of and doesn’t just determine whether or not users are engaged with your app, but also how often they engage with it.

The Stickiness Metric dashboard widget measures app engagement by calculating the average frequency of visitor or account activity, indicating the proportion of high-frequency return users across daily, weekly, and monthly metrics.

Metrics such as the number of downloads or monthly active users are not enough. Successful app developers invest significant time in app stickiness in order to plot their app’s growth trajectory and validate the crucial product, marketing and investment decisions.

We can use this metric to evaluate how stable our user base is and how regular they open our app. We usually calculate it as the number of daily unique users divided by the number of monthly unique users. ... But sometimes we use DAU/MAU ratio.

May 17, 2022 - These values allow you to determine how sticky your app is. Are people coming back to your app and how long do people wait until they come back? A stickiness value is calculated by dividing DAU by MAU.

This metric helps businesses assess the effectiveness of their app's features, content, and overall user experience, guiding decision-making related to user retention strategies, app updates, and marketing efforts to foster long-term user loyalty.

April 28, 2025 - For e-commerce apps, the average ratio is 9.8%, and for SaaS products, which we’ll focus on in this article, the average DAU/MAU ratio is 13%. The ratio of Daily Active Users (DAU) over Monthly Active Users (MAU) is called “stickiness.” ...

User stickiness is a metric that tracks how often users return to your app or product platform. It's related to the core value your product delivers, the ease of its user experience, habit-forming features within the product, strong onboarding, ...

September 15, 2024 - Apart from the DAUs/MAUs ratio, there are 2 other product stickiness metrics that you should track. ... Open rate is equal to the percentage of customers who set up your product and used it within a specific period.