July 11, 2023 - In 2024, with the original Elephant ... · Being the world-famous Harry Potter street David decorated the new room with tribute paintings marrying Edinburgh and Harry Potter, making it ten times more Potter than its original ...

November 2, 2025 - Today, Victoria Street is known for a slightly more magical reason, and that is due to the world of Harry Potter. Many fans refer to this as ‘Edinburgh’s Harry Potter Street’ as it is a ‘real-life Diagon Alley’ that inspired the famous Wizard shopping street in the books!

2 days ago - For Potter merchandise, a visit to Museum Context is a must. This quirky shop is spread over two stone vaults and replicates the authenticity of Ollivander’s Wand Shop. Located on Victoria Street, with an additional store on Cockburn Street, ...

December 28, 2024 - While you're on Victoria Street, you can pop into some magic- and Harry Potter-themed shops like Museum Context and The Great Wizard (formerly The Boy Wizard).

Museum Context is a themed shop specialising in items inspired by the Harry Potter universe and Scottish culture. Founded in 2007 by Andrew McRae, the store has two main locations: 40 Victoria Street, EH1 2JW: This street, with its characteristic ...

June 30, 2025 - This charming cobbled street is rumoured to be the inspiration behind Diagon Alley, the fictional wizarding alley and shopping area frequented by the world’s most beloved wizard Harry Potter.

December 20, 2024 - Fans can drink Butterscotch Beer at the “Birthplace of Harry Potter” · In the temporary Elephant House, you are immersed in a Potter-inspired world. The stairwell is decorated with magical elements, including hand-drawn maps of Potter sights ...

March 20, 2025 - Victoria Street is close to the cafés where J K Rowling did her writing and could well have inspired her as she walked by. Apparently, there used to be a shop here which sold all kinds of brooms and brushes, although that has now disappeared, ...

In the books she describes it as a cobblestoned street that twists around a corner and has all of your wizarding needs. This street has a bookshop with books for all your subjects, a joke shop and even a magic wand shop!

July 5, 2025 - Lined with shops and a pub or two, this colorful street is said to be the inspiration behind Diagon Alley. There’s plenty of stores to pop into- such as Edinburgh Natural Skincare (LOVE this one- try their lip balm and solid hand cream!), ...

February 8, 2017 - Victoria Street is a narrow curved street in central Edinburgh’s Grassmarket area and is believed by some to be an inspiration for Diagon Alley (a cobblestone shopping street with stores selling wizardly supplies) in the Harry Potter books.

July 26, 2025 - In the centre of the Old town, Museum Context celebrates the influence that Edinburgh had on the story of Harry Potter. Located on Victoria Street, believed by many fans to be the inspiration for Diagon Alley, we are a retailer of officially ...

Victoria Street is believed to have inspired J.K Rowling to create Diagon Alley. JK Rowling was living and writing in Edinburgh, the capital city of Scotland, when she conjured up the vision of the now-famous hidden shopping street for wizards that first appears in Harry Potter and the ...

February 12, 2025 - Where Diagon Alley shop names are Flourish and Blotts (HP book shop), Madam Malkin’s Robes for All Occasions (school uniform) and Ollivanders (Harry Potter wand shop name), the Harry Potter stores Edinburgh holds are located on Victoria Street ...

I assume they were there for tours, even in the rain as in this photo. Maybe they even enjoyed just soaking in the vibe of in the colourful cobble-stoned Victoria Street that is now claimed (not by JK Rowling) as the inspiration for Diagon Alley in the Harry Potter world.

August 1, 2025 - Address: A, 30 Victoria St, Edinburgh EH1 2JW, United Kingdom · When I visited this store on Victoria Street, it felt like I was stepping back into another world where little market shops existed with truly fresh, artisan items.

June 30, 2025 - Victoria Street is believed to be the inspiration behind Diagon Alley, the fictional shopping area used by the world’s most beloved wizards, Harry Potter and his friends. It is located only a few steps away from the busy Royal Mile.

June 10, 2024 - I believe both lay claim to it. Victoria St is in Edinburgh, where JK is from and so is said to be the inspiration behind Diagon Alley. Almost certainly true for the books.

December 12, 2024 - ... The Enchanted Galaxy is found on the beautiful and colourful Victoria Street which is central and easy to find. This Enchanted Galaxy is a major stop for Potterheads, mainly because of the unique selections of Harry Potter merchandise.

Museum Context sells much more than official Harry Potter merchandise. Amongst our curios and collectables, we stock a fantastic range of unique prints conjured up from the imaginations of some of the most talented artists around. ... JK Rowling lives and works in Edinburgh, inspired by the ...