June 14, 2023 - Starting today, U.S. shoppers can virtually try on women’s tops from brands across Google, including Anthropologie, Everlane, H&M and LOFT. Just tap products with the “Try On” badge on Search and select the model that resonates most with you.

2 days ago - Google has updated its AI try-on feature, an app that allows people to virtually try on clothes by uploading a photo of themselves.

May 20, 2025 - The “try on” experiment is rolling out in Search Labs in the U.S. today. When you’re shopping for shirts, pants, skirts and dresses on Google, simply tap the “try it on” icon on product listings.

6 days ago - Google is updating its AI try-on feature to let you virtually try on clothes using just a selfie, the company announced on Thursday. In the past, users had to upload a full-body picture of themselves to virtually try on a piece of clothing.

6 days ago - Today U.S. shoppers have a new ... will generate a full body digital version of you for virtual try on. Simply upload a selfie at g.co/shop/tryon, select your usual clothing size and we’ll generate several studio-like ...

If you're in the US, you can also use a selfie with the Nano Banana AI model to generate a digital version of yourself for virtual try-ons.

The try it on feature on Google and Doppl both use our generative AI technology to help users understand how different outfits will look on them. Doppl is an experimental new app for shoppers to go even deeper with virtual styling, including the ability to try on outfits from personal photos and to create animated videos based on your favorite looks.

May 20, 2025 - Found the perfect outfit but you’re not quite sure how it'll look on you? Google now lets you virtually try on garments using your own photo in four simple steps:

October 9, 2025 - It’s fast and intuitive. A virtual try on experiment can make the discovery experience feel like trying makeup in-store. And since it works directly in search results, there’s no app-hopping required. When Google introduced Virtual Try-On for apparel, a key focus was diversity and inclusivity.

Virtual Try-On lets you generate images of people to virtually try-on clothing products.

June 30, 2025 - The new Doppl app from Google Labs builds on the capabilities of the AI Mode virtual try-on feature launched in May by Google Shopping, adding the ability to turn static images into artificial intelligence-generated videos, the company said ...

Try It On is a cutting-edge AI-powered virtual try-on app designed to revolutionize the online fashion shopping experience. With Try It On, users can visualize how different clothes fit and look on them in real-time, helping eliminate uncertainty ...

October 11, 2025 - In this article, we’ll walk through the architecture and code of a fully functional Virtual Try-On application. Built with React, TypeScript, and the incredible multimodal capabilities of Google’s Gemini API (specifically the gemini-2.5-flash-image model, also known as “Nano Banana”), this app demonstrates how modern AI can create powerful, real-world user experiences.

July 24, 2025 - The official launch of the virtual try-on feature comes two months after Google began testing it. The feature works by allowing users to upload a photo of themselves to virtually try on a piece of clothing.

The ‘virtual try-on’ badge on qualifying items is available across free listings and Shopping ads. Google hopes to help consumers visualize how certain items will look on models that best resonate with them, and make informed choices that will increase their buying confidence.

Learn how to use Google’s new “Try It On” AI tool from I/O 2025 to virtually try on clothes—plus explore a free global alternative with step-by-step guides, real test results, and tips for the best virtual try-on experience.

October 8, 2025 - To virtually try on a pair of shoes, users need to tap on any product listing on Google, select the “Try It On” button, then add a full-length photo of themselves. After a few seconds, they will see the shoes from the listing on a digital ...

- Try on different outfits without the hassle of changing. - Discover styles that suit you before making a purchase. For sellers: - Create product images quickly and effortlessly. - Showcase your clothing on diverse models without photo shoots. - Save time and resources while delivering high-quality visuals. Our key features include: - AI-driven virtual try-on with realistic fabric rendering.

May 29, 2025 - For now limited to participants in its experimental Search Labs initiative, the tool enables users to upload a full body photograph in order to visualize its apparel listings on their own likeness.

July 24, 2025 - That experience allowed users to upload a full-length photo of themselves and virtually try on tops, dresses, pants, and skirts. Now, that functionality is becoming broadly available, the search giant said. To use the tool, U.S. shoppers can tap the “Try It On” icon that now appears within eligible product listings...