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10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
May 13, 2025 - Mixpanel is a web analytics tool renowned for its user-centric approach, offering deep insights into user interaction and website traffic.
PostHog
posthog.com โบ blog โบ best-open-source-analytics-tools
8 best open source analytics tools you can self-host - PostHog
Beyond the core product analytics features, it also supports creating custom insights using SQL, and offers a built-in data warehouse so you can import data from external sources like Stripe, Hubspot, and Zendesk. Developers and startups who need an in-depth understanding of what users are doing in their app, or want to track the complete journey from their marketing website through to their app. There's a generous free tier, which means ~90% of users use PostHog for free.
Videos
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Can web analytics tools help improve my website conversion rates?
Yes, web analytics tools are essential for understanding visitor behavior and optimizing your website to convert more visitors into customers. Features like heatmaps, user recordings, funnel visualization, and A/B testing can help improve conversion rates.
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10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
Which web analytics tool is best for small business?
Google Analytics is likely the best free option for small businesses starting out. It provides a wide range of insights with no cost. Other small business options to consider are MonsterInsights for its simplicity and ease of use, or Hotjar for understanding visitor behavior through heatmaps and recordings.
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10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
G2
g2.com โบ categories โบ mobile-app-analytics โบ free
Best 51 Free Mobile App Analytics Tools Picks in 2025 | G2
Best free Mobile App Analytics Tools across 51 Mobile App Analytics Tools products. See reviews of Mixpanel, AppsFlyer, CleverTap and compare free or paid products easily. Get the G2 on the right Mobile App Analytics Tools for you.
Address ย 100 S Wacker DrSTE 600, 60606, Chicago
GitHub
github.com โบ oxnr โบ awesome-analytics
GitHub - oxnr/awesome-analytics: A curated list of analytics frameworks, software and other tools.
Snowplow - Analytics tool for web apps with a lot of data. Have every single event, from your websites, mobile apps, desktop applications and server-side systems, stored in your own data warehouse and available to action in real-time. (Source Code) Apache-2.0 Scala real-time ยท Serposcope - Serposcope is a free and open-source rank tracker to monitor websites ranking in Google and improve your SEO performances.
Starred by 4.2K users
Forked by 449 users
Factsheet
Operating system Cross-platform
Operating system Cross-platform
Openwebanalytics
openwebanalytics.com
Open Web Analytics
Open Web Analytics is a free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and applications.
Flurry
flurry.com โบ analytics
Free Mobile App Analytics Tools | Flurry
Flurry is the only professional-grade mobile app analytics solution that's completely free. We surface the insights that power app growth.
Hotjar
hotjar.com โบ web-analytics โบ tools
The 12+ Best Web Analytics Tools to Improve Your Site
What is it? Open Web Analytics is a free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and web applications.
Umami
umami.is
Umami
Umami is a simple, fast, privacy-friendly alternative to Google Analytics.
Fathom
usefathom.com
Fathom Analytics: A Better Google Analytics Alternative
For a long time, web analytics tools have been seriously broken. Pages upon pages of reports to click. Training and certifications required. And, worst of all, it was offered for โfree,โ so tech companies could profit wildly from all of our personal data.
Plausible Analytics
plausible.io
Plausible Analytics | Simple, privacy-friendly Google Analytics alternative
Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.
Storyly
storyly.io โบ post โบ best-free-mobile-app-analytics-tools-for-developers
10 Best Free Mobile App Analytics Tools - Storyly
Another prominent and free mobile app analytics platform is Localytics. Localytics offers a variety of features for mobile marketing. It links marketing and acquisition tools to analytics so that app owners can take action based on data. Localytics also offers push notification capability. ... Amplitude provides analytics for both mobile and web...
Smartlook Blog
smartlook.com โบ home โบ 11 free and paid mobile app analytics tools for 2023
11 free and paid mobile app analytics tools for 2023 | Smartlook Blog
April 18, 2023 - While they have a free plan, their paid options are limited (only two plans) with pricing based on conversions, instead of recorded user sessions or the number of dashboards and reports, like most analytics tools. Supported mobile platforms and frameworks: iOS, Android, React Native, Unity, Cordova, and Flutter. Key features: Real-time metric tracking, event tracking, funnels, and revenue analytics. Pricing: Free version is self-hosted. Pricing for their paid plan is available upon request. Countly is a product analytics platform available for mobile, web, and desktop apps.
Reddit
reddit.com โบ r/webdev โบ what is your favorite website analytics platformโand why?
r/webdev on Reddit: What is your favorite website analytics platformโand why?
March 17, 2023 - We keep analytics entirely inhouse. ... I do the same for all my side-projects. Matomo is free, very easy to set up using FTP and a DB. It has a neat interface with all relevant info and also a good and user friendly mobile app. ... Yep, you will need VPS to have an ability to install any software you need. Normal website hosting on hostinger will not allow you to install third-party sw on a server..
Leadfeeder
leadfeeder.com โบ blog โบ website-analytics-tools
Leadfeeder | 35 Web Analytics Tools That Could Help You Better Understand Your Site Visitors
May 28, 2025 - Pricing: The starter pack is free, but the paid plan starts from $49/month. FullStory is a digital experience intelligence platform that captures every user interaction with total privacy. FullStoryโs features include conversion funnels on demand, advanced search options, replays of actual user sessions, and a suite of robust debugging and developer tools. The FullStory analytics engine also automatically indexes digital interactions with websites or applications.