The recent Bloomberg article revealed Xbox pulled in 10-20% profit margins pre Activision. Specifically, we know in 2022 they made 12% profit margins on 16 billion revenue, or close to $2 billion ($1.92 billion to be specific.

Then add Activision, who in 2023 made close to $9 billion with $2.57 billion in net profits. Together that means Xbox may be profiting $4 billion annually.

Microsoft seems to want more of $7-10 billion in annual profits for Xbox, which is just unheard of. Insanity the environment MS put Xbox in, I just hope they can continue to deliver games for a long time.