There's a nice package already available to do that and it's by the Prometheus's Authors itself.

They have written a bunch of Go libraries that are shared across Prometheus components and libraries. They are considered internal to Prometheus but you can use them.

Refer: github.com/prometheus/common doc. There's a package called expfmt that can decode and encode the Prometheus's Exposition Format (Link). Yes, it follows the EBNF syntax so ebnf package could also be used but you're getting expfmt right out of the box.

Package used: expfmt

Sample Input:

# HELP net_conntrack_dialer_conn_attempted_total
# TYPE net_conntrack_dialer_conn_attempted_total untyped
net_conntrack_dialer_conn_attempted_total{dialer_name="federate",instance="localhost:9090",job="prometheus"} 1 1608520832877

Sample Program:

package main

import (
    "flag"
    "fmt"
    "log"
    "os"

    dto "github.com/prometheus/client_model/go"
    "github.com/prometheus/common/expfmt"
)

func fatal(err error) {
    if err != nil {
        log.Fatalln(err)
    }
}

func parseMF(path string) (map[string]*dto.MetricFamily, error) {
    reader, err := os.Open(path)
    if err != nil {
        return nil, err
    }

    var parser expfmt.TextParser
    mf, err := parser.TextToMetricFamilies(reader)
    if err != nil {
        return nil, err
    }
    return mf, nil
}

func main() {
    f := flag.String("f", "", "set filepath")
    flag.Parse()

    mf, err := parseMF(*f)
    fatal(err)

    for k, v := range mf {
        fmt.Println("KEY: ", k)
        fmt.Println("VAL: ", v)
    }
}

Sample Output:

KEY:  net_conntrack_dialer_conn_attempted_total
VAL:  name:"net_conntrack_dialer_conn_attempted_total" type:UNTYPED metric:<label:<name:"dialer_name" value:"federate" > label:<name:"instance" value:"localhost:9090" > label:<name:"job" value:"prometheus" > untyped:<value:1 > timestamp_ms:1608520832877 >

So, expfmt is a good choice for your use-case.

Update: Formatting problem in OP's posted input:

Refer:

1. https://github.com/prometheus/pushgateway/issues/147#issuecomment-368215305

2. https://github.com/prometheus/pushgateway#command-line

Note that in the text protocol, each line has to end with a line-feed
character (aka 'LF' or '\n'). Ending a line in other ways, e.g. with 
'CR' aka '\r', 'CRLF' aka '\r\n', or just the end of the packet, will
result in a protocol error.

But from the error message, I could see \r char is present in in the put which is not acceptable by design. So use \n for line endings.

I believe you can.

The blogposts I have linked below detail how this is done using the Prometheus Python client to ingest metrics in JSON format into Prometheus.

https://www.robustperception.io/writing-a-jenkins-exporter-in-python/ https://www.robustperception.io/writing-json-exporters-in-python/