If you hold down the Menu button and the down arrow on the remote for 10 sec until the LED on the front of the Apple TV begins to flash. Let go of the buttons and the Apple TV will do a soft reboot.
This has been happening to me several times a week and doing this seems to fix the issue.

Answer from Buddy on Stack Exchange
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Reddit
reddit.com › r/appletv › "an error occurred, please try again"
"An Error Occurred, please try again" : r/appletv
May 3, 2023 - Bumping this, trying to watch Pluribus in 2025 on Windows 11 and it wants to make me bash my head against a wall, but changing https:// tv apple com and adding the /au fixed it instantly ... Worked for me. had to swap the /us to my countries /au and no more error. TY!! Continue this thread ... I offer a variation on Apprehensive-Clue823's advice. Since I live outside the US, having recently subscribed to AppleTV, I ran into identical problems when attempting to watch anything longer than trailers. Within a few moments, I receive the same alert: "An error has occurred, please try again later."
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Apple Community
discussions.apple.com › thread › 254825772
Error Occured - Apple Community
April 29, 2023 - If none of these apply to your situation, then please contact Apple Support for assistance. ... I had similar problem watching apple tv on chrome browser on mac (I wanted to cast it to Chromecast). I restarted the browser but it didn't work. So I signed out and signed in to Apple account on chrome again and it worked for me. ... I'm having the same issue using Chrome, I can get to the main screen but when I try to play a video I get an error occurred, please try again later.
Discussions

"Unable to Play" Error when I try to watc… - Apple Community
If the issue persists after that, then please contact the Apple Support staff for further assistance. ... Apple tv account keeps saying "unable to play" I have an apple tv account, playing off a roku stick. All my other channels are working fine. the internet connection is fine. Apple tv will play the recap of a show and then when the show starts I get an error that says "unable to play. There's a problem playing this video. Try again ... More on discussions.apple.com
🌐 discussions.apple.com
How to fix Apple TV streaming errors on l… - Apple Community
Error loading I’m trying to watch ... error message of: an error occurred loading this content, try again later. I restart my Apple TV devise, this problem is going on from yesterday. I have an individual subscription of Apple TV+ for $16.95. Please help me resolve this ... More on discussions.apple.com
🌐 discussions.apple.com
June 26, 2025
Why AppleTV displays "An error occurred loading this content. Try again later" error? - Ask Different
I bought my AppleTv a couple of weeks ago (Black Friday) got it set up and running just fine. I've been enjoying Netflix and video podcasts, overall its been great. Then unexpectedly starting some... More on apple.stackexchange.com
🌐 apple.stackexchange.com
December 8, 2011
apple tv+ keeps crashing..."An Error Occu… - Apple Community
apple tv+ keeps crashing..."An Error Occured. Please Try Again." More on discussions.apple.com
🌐 discussions.apple.com
August 26, 2024
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Apple Community
discussions.apple.com › thread › 254503225
"error occurred" when trying to watch any… - Apple Community
December 28, 2022 - All my other channels are working fine. the internet connection is fine. Apple tv will play the recap of a show and then when the show starts I get an error that says "unable to play. There's a problem playing this video. Try again or troubleshoot the issue." But I get this error on every show ...
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Downdetector
downdetector.com › status › youtube
Youtube down or app not working? Current status and problems for the UK | Downdetector
2 days ago - An error has occurred. Please try again shortly · Updated at · Recent faults may not show yet · What isn't working? Website · Video Streaming · Uploading videos · Server Connection · Search · Login · App · Close · Live Outage and Reported Problems Map ·
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Apple
support.apple.com › en-ca › 118405
If you can't watch or stream movies and TV shows in the Apple TV app - Apple Support (CA)
November 3, 2025 - If you're using a smart TV or streaming device, turn it off and back on again. If you're using an Apple device or PC, restart it. If you're on a device that can download content, tap or click the download button to try downloading the movie or TV show instead.
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Apple Community
discussions.apple.com › thread › 255327257
"Unable to Play" Error when I try to watc… - Apple Community
Reload the Apple TV app. Else try the Network Connection Reset, as mentioned by user Jarieta. Roku: Home﹥Settings﹥System﹥Advanced System Settings﹥Network Connection Reset · If the issue persists after that, then please contact the Apple Support staff for further assistance.
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JustAnswer
justanswer.com › mac-computers › duqox-apple-tv-keeps-saying-error-occurred-loading.html
My Apple tv keeps saying an error occurred loading this content,try again later for the past 4 days,on most content. All
Customer: Yes, my Apple TV recently updated with new data, and I've been experiencing issues with VoiceOver in Netflix and YouTube. ... Hi, welcome to the JustAnswer premium service. Thank you for using this service. I will assist you in resolving the issue you are experiencing. Could you please share what troubleshooting steps you have already taken? ... This can sometimes resolve streaming issues, but “An error occurred loading this content” is typically due to Internet-related problems.
Find elsewhere
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JustAnswer
justanswer.com › tv-repair › tialj-apple-tv-plus-error-message-browser.html
Apple TV+ Error on Computer? Expert Troubleshooting Guide
October 20, 2025 - Since you're using a web browser on your computer and seeing "An Error Occurred, Please Try Again," I’ll guide you through a few quick steps to reset things and get streaming again.
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Apple Community
discussions.apple.com › thread › 256084917
How to fix Apple TV streaming errors on l… - Apple Community
June 26, 2025 - Try again or troubleshoot. Clicking the troubleshoot button finds nothing. Now what...? 6387 11 ... if it was me and I were using the appletv app from windows app store then I would check if I also had the issue using their webclient https://tv.apple.com/ ... other steps I would try to troubleshoot was to see if I could access it on other devices such as smartphones or tablets or other computers to verify your laptop was not the culprit
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Tenorshare
tenorshare.com › home › tenorshare reiboot › how to fix apple tv an error occurred loading this content 2025
7 Ways to Fix Apple TV Error Occurred Loading This Content (iOS 18)
January 14, 2025 - This is 100% easy way to fix any problems like there's a problem loading this content when you're facing, there is no doubt that basic issue can be fixed through this way. Simply go to Settings > General > Restart. Or you can hold down the bottom ...
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MakeUseOf
makeuseof.com › home › entertainment › 5 apple tv+ error codes (and how to fix them)
5 Apple TV+ Error Codes (and How to Fix Them)
July 19, 2023 - In this case, proceed with the ... disconnecting other devices using the same internet connection. Try turning your streaming device off and back on again....
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Apple Community
discussions.apple.com › thread › 255733813
apple tv+ keeps crashing..."An Error Occu… - Apple Community
August 26, 2024 - I've tried logging out, logged out all devices, cleared cache, restarted Firefox, Chrome and even Macbook Pro. Nothing works. We did get to watch for a few days and then the error message came back on again.
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Apple Community
discussions.apple.com › thread › 255100040
"error occurred, please try again" - Apple tv
September 1, 2023 - I had this problem and I saw other people had it with unhelpful solutions like "try another device". Well, the problem in my case was that it wanted me to hit "continue" when going to my region (Canada). So if you have this problem, check the top of your screen to see if there's a "continue" button to press if you're outside the US. ... How to fix Paramount+ region error on Apple TV I am subscribed to Paramount + through Apple TV.
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Apple Community
discussions.apple.com › thread › 254222912
An error has occurred. Please try again l… - Apple Community
September 23, 2022 - Internal error I am receiving an internal error when uploading pdf files to the Files app via safari and chrome. The specifics of the error: Couldn’t communicate with a helper application I have tried restoring iPhone and reinstalling iOS. This is rectified another error (could not acquire startup assertion) however the above mentioned error remains.
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Google Support
support.google.com › chrome › thread › 287894662 › apple-tv-not-working-in-chrome
apple tv+ not working in chrome - Google Chrome Community
July 29, 2024 - Skip to main content · Google Chrome Help · Sign in · Google Help · Help Center · Community · Google Chrome · Terms of Service · Submit feedback · Send feedback on
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YouTube
youtube.com › watch
How to Fix Apple TV An Error Occurred Loading This Content (5 Ways) - YouTube
Do you meet an error that your Apple TV warning that an error occurred loading this content? Doesn't matter! Learn how to fix this knotty problem with the so...
Published   November 26, 2021
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Apple Support
support.apple.com › en-us › 109057
If you see an error when you update or restore your iPhone, iPad, or iPod - Apple Support
If you still see an error alert, try a different Apple USB cable or switch to a different USB port on your computer. Turn off your computer, then turn it on again.
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Apple Community
discussions.apple.com › thread › 255685560
Apple TV Error : TV is unavailable .. Try again later
July 19, 2024 - Update your Apple TV - Apple Support · Try a cold restart of the device. Either use the software Restart function in Settings, or temporarily disconnect from power.