Artificial · intelligence is used by e-commerce companies, blogs, and several online social and media · websites to analyze our online activity and recommend products and content to increase · conversions and time spent on their sites (Bala & Verma, 2018). Furthermore, before presenting · to users as an advertisement, the client's behaviors, interests, and devices are considered in Ad · targeting. Marketers seek to get more out of ads by tailoring them to the target demographic.

March 16, 2024 - With the sudden increase of data and the increasing complication of customer behavior, businesses need to influence these tools to stay competitive. This article investigates the concept of Artificial Intelligence in Marketing, its role in modern marketing, its benefits and challenges, best practices for implementation, and moral considerations.

and Artifi cial Intelligence attempt to do the same for the disciplines ... Th is presents a tall order. Creating new and eff ective AI algorithms · requires top trained talent. Currently, the demand far outweighs the · supply of qualifi ed professional mathematicians, data scientists, and · software engineers. Compounding that issue, to be truly eff ective for · marketing and product innovation purposes, those algorithms must

The research project examines the impact of Artificial Intelligence (AI) on marketing strategies across various · industries, focusing on how AI-driven technologies enhance customer engagement and optimize marketing campaigns.

Table 3. Previous Studies which ... Service Marketing in regard with ... Belanche et al. (2021) assess the effect of robots' perceived · physical human‐likeness, perceived competence, and perceived · warmth toward customers' service value expectations and, ... published in different journals. Most of the papers on artificial intelligence in Marketing ...

This research paper analyzes current applications of artificial intelligence (AI) in marketing, steps for launching AI marketing initiatives, and long-term implications of AI in marketing.

1. How Artificial Intelligence Is Transforming Digital Marketing,” · Forbes Executive Council, Aug. 21, 2019 · 2. “Gartner Says AI Augmentation Will Create $2.9 Trillion · of Business Value in 2021,” Gartner, 2021 · 3. All You Need to Know About AI Marketing,” TwinWord, 2021 ·

This book offers an extensive exploration of the intersection between artificial intelligence (AI) technologies and contemporary marketing practices.

September 5, 2022 - ... AI tools can also be used to analyse the performance of a competitor's campaigns and reveal their customers' expectations. ... This paper attempts to review the role of Artificial Intelligence in marketing.

Davenport, T., Guha, A., Grewal, D., & Bressgott, T. (2020). How artificial · intelligence will change the future of marketing.

April 23, 2024 - ... Through data analysis, artificial intelligence (AI) may aid marketers in obtaining valuable information about consumer preferences and creating highly focused advertising strategies [14]. In addition, AI has the capability to customise marketing ...

Journal of Retailing, 98(2), 209-223. They develop a conceptual framework for collaborative artificial · intelligence (AI) in marketing, providing systematic guidance for how human marketers and consumers can

October 1, 2025 - This paper examines the transformative impact of Artificial Intelligence (AI) on marketing, focusing on its role in enhancing customer engagement, dec…

June 14, 2025 - With the development of artificial ... more and more extensive. This study aims to explore the advantages and effects of AI-based marketing methods compared with traditional marketing methods....

Artificial intelligence (AI) agents powered by machine learning algorithms are rapidly · transforming the business landscape, sparking significant interest among researchers. In this paper, the · authors review and advocate for the use of machine learning methods in marketing research.

authors propose a research agenda that addresses not only how marketing strategies and customer behaviors will change in the · future, but also highlights important policy questions relating to privacy, bias and ethics. Finally, the authors suggest AI will be · more effective if it augments (rather than replaces) human managers. Keywords Artificial intelligence .

Due to global digital transformation, digital marketing and social media campaigns have gained traction. Customers · determine the content, location, and timing in today's technological world. AI allows for message personalization and · customization based on the customer's profile and preferences (Huang & Rust, 2020). ... Artificial intelligence will soon become the marketing tool and change the landscape of the markets.

based marketing and disproportionately use hyper-personalization in their outreach. ... to draft automatically tailored content such as social media posts and landing pages. Once these have · been refined and reviewed, the marketer and a sales leader can use gen AI to generate further content

February 2, 2025 - The paper addresses the expected role of artificial intelligence solutions in marketing decision-making throughout the five steps of the marketing process. The study provides a systematic review of the research articles addressing the application ...

tely made by marketing executives, but they are usually done with · ware and are often performed more frequently than annually. ... Intelligence is the ability to adapt to change.