Personally I think you would be better off using AI later on in the process. Read the transcript, find the quotes that are related, then stick them into an AI to see if they suggest themes/sub themes. At this point you will have knowledge of your transcripts and can make adjustments. LLMs are also going to be much better at naming themes than identifying themes from within multiple transcripts, which it would only do at the most superficial level. No AI has the ability to do this. They just aren't designed to. If you use AI too early you limit yourself. You know what the literature already says, the AI won't know that the 85th line is very similar to what was mentioned as a limitation in Smith (1998) and so won't flag that. In addition, using AI can bias you when you do get round to doing your own analysis. You are more likely to find things that match the themes it has identified, which, as we have already established, will be superficial. Answer from sendmethere on reddit.com
🌐
MAXQDA
maxqda.com › home › all-in-one thematic analysis software
Thematic Analysis Software | Powerful and Easy-to-use
October 10, 2024 - MAXQDA is the best choice for your thematic analysis. It works with a wide range of data types and offers powerful tools to analyze textual data, such as coding, visualization, mixed methods, statistical, and quantitative content analysis tools.
🌐
Looppanel
looppanel.com › blog › thematic-analysis-software
The Best Tools for Thematic Analysis | Looppanel
Explore the top thematic analysis software tools for qualitative research in 2025. From AI-powered solutions like Looppanel to traditional platforms like Atlas.ti and NVivo, discover which tool best fits your research needs. Learn about different types of thematic analysis, compare key features ...
🌐
Thematic
getthematic.com › insights › thematic-analysis-software
Thematic Analysis Software: 5 Top Tools & How It Works
Your use case and budget will greatly influence the thematic analysis software you use. But what's important is that it meets your company's individual needs. Let’s take a closer look at Thematic and other highly-rated solutions: Thematic’s core focus is automating feedback analysis. Why? So you have the time (and tools) to focus on the more exciting parts of analyzing data and reporting on your findings. Thematic is best suited for anyone who collects feedback from various sources, such as surveys, live chat, complaints, and reviews.
🌐
Looppanel
looppanel.com › blog › ai-thematic-analysis
Top 5 Tools for AI Thematic Analysis in 2025 | Looppanel
AI Thematic Analysis, Thematic Analysis AI, AI For Thematic Analysis, AI Thematic Analysis Free, Thematic Analysis AI Tool Free, AI Tools For Thematic Analysis, Thematic Analysis AI Tool, Thematic AI, Thematic analysis tool, Best AI Thematic Analysis Tools, Thematic Analysis Software, Thematic Analysis Tools for Students, Thematic Analysis Tools for Mac, NVivo Thematic Analysis, ATLAS.ti Thematic Analysis, Looppanel Thematic Analysis, ChatGPT Thematic Analysis, Claude AI Thematic Analysis
🌐
ATLAS.ti
atlasti.com › guides › thematic-analysis › thematic-analysis-software
Thematic Analysis Software | Tools, Uses & Guide - ATLAS.ti
The functionality of such software ranges from simple coding to complex analysis, including the visualization of data connections. This article focuses on the application of ATLAS.ti in conducting thematic analysis. Thematic analysis is a method used to identify, analyze, and report patterns (themes) within data.
🌐
Zonka Feedback
zonkafeedback.com › blog › thematic-analysis-software
11 Best Thematic Analysis Software Tools for In-Depth Insights
August 4, 2025 - But without the right thematic analysis software, those voices stay buried in spreadsheets, Slack threads, and dashboards no one checks. And that means product issues go unnoticed. CSAT drops get explained too late. Your roadmap stays blind to what users actually care about. This blog cuts through the noise. We’ve handpicked the best thematic analysis tools—not just for surface-level sentiment, but for real-time insights, smart clustering, multilingual feedback, and linking themes directly to NPS, churn, and revenue.
🌐
Reddit
reddit.com › r/phd › what ai software can help in thematic analysis?
r/PhD on Reddit: What AI software can help in thematic analysis?
May 2, 2025 -

Hi all

Im a Phd student and starting on my thematic analysis now after data collection. The nature of my research is purely qualitative and I have one hour long interview transcripts that I plan on coding using NVivo eventually. I have noticed AI is a but helpful to streamline my thoughts. As a researcher I dont really trust chatgpt with anything lol and am definitely not looking for AI to do my analysis. I was wondering if anyone has used any softwares that can identify patterns or themes etc roughly? I dont want AI to do my work and I am not relying on it I just want to use it to understand my data better if that helps. I overthink a lot so i have noticed notebooklm helps me structure transcripts etc. For the lack of a better statement lol I just want to speed up the process a bit if it makes sense. Any help, advice or recommendations would be great!

Top answer
1 of 6
2
Personally I think you would be better off using AI later on in the process. Read the transcript, find the quotes that are related, then stick them into an AI to see if they suggest themes/sub themes. At this point you will have knowledge of your transcripts and can make adjustments. LLMs are also going to be much better at naming themes than identifying themes from within multiple transcripts, which it would only do at the most superficial level. No AI has the ability to do this. They just aren't designed to. If you use AI too early you limit yourself. You know what the literature already says, the AI won't know that the 85th line is very similar to what was mentioned as a limitation in Smith (1998) and so won't flag that. In addition, using AI can bias you when you do get round to doing your own analysis. You are more likely to find things that match the themes it has identified, which, as we have already established, will be superficial.
2 of 6
2
If you simply need an AI to find coarse-grained themes across a conversation, just pick an LLM with a large enough context window to fit your data. Feed in your text, preceded by a precise prompt, and see if the output is useful. I get that you don’t trust ChatGPT due to its data policy, but if your goal is to get the best output, you’ll probably need to rely on one of the major models (ChatGPT, Claude, Gemini, etc.). If you need something more fine-grained than, say, "divide into paragraphs, list key themes per paragraph, and group paragraphs by themes", then I’d actually suggest not using AI for this kind of qualitative analysis. Mainly because it lacks the personal, specific contextual knowledge — your inductive bias, your oriented perspective on the object of study — which is exactly what would make your qualitative research valuable and original. When you’re looking at your data, you already have certain priors and research questions in mind, and that context is what gives depth to your interpretation. In any case, always double-check! Let us know how it goes
Find elsewhere
🌐
Dovetail
dovetail.com › solution › thematic-analysis-software
Thematic Analysis Software: Unveiling Insights
Automatically identify and analyze themes with the #1 Thematic Analysis Software for qualitative data. Generate AI-driven insights with NLP thematic analysis.
🌐
Usercall
usercall.co › post › top-5-thematic-analysis-coding-software
Top 5 Thematic Analysis Coding Software
AI Integration: Advanced NLP + custom AI training Best for: Large-scale customer feedback (e.g. survey open-ends, NPS) Thematic is great for thematic analysis at scale. Its natural language processing (NLP) engine identifies recurring themes and tracks them over time, allowing for deep longitudinal and trend analysis.
🌐
Delve
delvetool.com
Qualitative Data Analysis Software | Delve
I highly recommend this software for coding qualitative research. All the features were well thought out, easy to use, and very intuitive. The customer support is superb! ... Learn how to find themes and patterns in your qualitative data. ... Read our comprehensive, step by step guide on how to do thematic analysis.
🌐
Delve
delvetool.com › blog › comparing-best-software-for-thematic-analysis
Comparing the Best Software for Thematic Analysis — Delve
2 weeks ago - Compare the best software for thematic analysis. See how NVivo, ATLAS.ti, MAXQDA, Quirkos, Taguette, Dedoose, and Delve handle coding, theme-building, and workflows.
🌐
Thematic
getthematic.com › insights › coding-qualitative-data
Coding Qualitative Data: How To Guide
You can automate the coding of your qualitative data with thematic analysis software. Thematic analysis and qualitative data analysis software use artificial intelligence (AI), natural language processing (NLP) to code your qualitative data and break text up into themes. The BEST thematic analysis software is autonomous, which means…
🌐
Johns Hopkins University
guides.library.jhu.edu › QDAS
Qualitative Data Analysis Software (QDAS) overview - Qualitative Data Analysis Software (nVivo, Atlas.TI, and more) - Guides at Johns Hopkins University
Overview and resource links for Qualitative Data Analysis Software (QDAS), uses and how to choose, focusing on QDAS supported by JHU Data Services: nVivo and Atlas.TI, with resource and training links to these and other QDA Software
🌐
Quirkos
quirkos.com
Quirkos - Qualitative Data Analysis Software made simple
Quirkos is simple qualitative analysis software, designed to immerse you in your qualitative text data and help you to understand it quickly and easily. Try for free! ... Quirkos is the best tool for qualitative research - it really helps with visualising the data and identifying patterns within ...
🌐
ATLAS.ti
atlasti.com
ATLAS.ti | The #1 Software for Qualitative Data Analysis - ATLAS.ti
Expand your knowledge with detailed tutorials, insights, and best practices. ... Learn with guidance. We mentor you through expert training and workshops. ... If you're considering ATLAS.ti for qualitative data analysis, you're making a wise choice. Our top-rated QDA software is perfect for students, researchers, academic institutions, and commercial enterprises – offering a wide array of AI-driven analysis tools to help you succeed.
🌐
Taguette
taguette.org
Taguette, the free and open-source qualitative data analysis tool
Have you ever searched "free qualitative research software" only to be disappointed that nothing lets you tag your materials? Search no more! Taguette is a free and open-source tool for qualitative research.
🌐
UCSF Guides
guides.ucsf.edu › QualitativeResearch › Software
Data Analysis and Software - Qualitative Research Guide - UCSF Guides at University of California, San Francisco
The Library offers access to ATLAS.ti, qualitative data analysis software designed to help manage and analyze non-numerical data such as text, video, audio, and graphics.
🌐
Lumivero
lumivero.com › home › products › nvivo
NVivo: Leading Qualitative Data Analysis Software | Lumivero
January 10, 2025 - Unlock deeper insights with NVivo, the leading qualitative data analysis software (QDAS) for organizing and analyzing unstructured data.
🌐
Hotjar
hotjar.com › qualitative-data-analysis › tools
11 Best Qualitative Data Analysis Tools and Software
Thematic helps me understand what’s driving our metrics and what steps we need to take next.” · Delve is cloud-based qualitative data analysis software perfect for coding large volumes of textual data, and is best for analyzing long-form customer interviews.