1 day ago - News and insights from our editors, reporters and columnists, including coverage of marketing trends, as well as the tools, technology CMOs use to drive brand strategy.

November 6, 2025 - The bourbon brand will have a significant presence around the women's basketball league both on-premise and digitally. By Sara Karlovitch • Dec. 11, 2025 ... CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through women’s sports. By Chris Kelly • Dec. 10, 2025 ... P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas.

The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

Augmented reality glasses will become a reality in 2026 and marketers will need to take note.

Must-read daily news for brand, product, service marketing execs.

NowYouKnow (NYK), India’s first social-led travel and food recommendation platform, has partnered with Actor, Singer and digital creator Anushka Sen as its brand ambassador. Founded by siblings Krishna and Pia Shivdasani, NYK is reimagining how young Indians discover and share their favourite places by grounding discovery in trust - prioritising recommendations from one’s personal network, alongside a small number of creators users actively choose to follow based on shared taste.The ... Hindustan Pencils, has appointed Aishwarya Shinod as its new Head of Marketing.

Klook grows up: From travel app to experiences brand, and now, IPO-bound · Klook’s next trip is Wall Street. Marketer Marcus Yong and TSLA’s Eunice Tan look back on a decade of turbulence, their new campaign with Marie Kondo, and turning bookings into something bigger...

Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics

Lidl and Ocado make biggest gains over the festive period, as sales of premium own brand products exceed £1bn for the first time. ... Despite crediting marketing with driving a 38.3% increase in global sales, Next is readying to halve its ...

October 14, 2025 - News · 2026 Predictions · By Dianna Dilworth · See all · The Clorox Company CMO Eric Schwartz sat down with DoorDash’s Glory Linsley for a sharp conversation on what it really takes to modernize a heritage brand in a social led world at our Marketing Leadership Summit during CES, hosted at ARIA Resort & Casino in Las Vegas.

Marketing mix models often fail because insights stop at analysis. Here's what it takes to turn MMM into a decision-driving capability. Angelina Eng | Dec 18, 2025 at 9:02 am ET ... AI removes the handoffs between design systems, CMS, data platforms and compliance that turn simple launches into months-long projects. Gene De Libero | Dec 18, 2025 at 8:40 am ET ... AI is breaking the old playbook for brand discovery, and most B2B CMOs admit they’re not ready for what comes next.

Discover how brands like Lush, American Girl, and CAVA are redefining relevance in the digital age by embracing authenticity, internet culture, and bold experimentation in social media strategy. ... Stay up to date with the week's biggest marketing stories with Marketing Brew Weekly.

It’s been a tough time for brand advertising—but for the true believers, things are looking up. ... Gen Z isn’t rejecting social media entirely; it’s rejecting what social media has become. ... A year in review from inside the answer economy. ... CMO Mike Zeman talks about how marketing is fueling Life360's evolution into a “family super app.”

December 4, 2025 - Browse the latest brand news from around the marketing and advertising industry. The latest updates and insights from brands around the globe.

3 weeks ago - Brands doing the same in Europe and the Middle East witnessed a +9.2% lift.... This content is for subscribers only. Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work. ... New research examining infeed advertising – specifically on newsfeeds, social feeds and video feeds – suggests marketers should integrate their ad channel strategy because of how consumers react to seeing the same ad across different channels.

3 days ago - Regulators are giving Tesla an opportunity to fix its marketing. The company's manufacturing license remains on hold indefinitely. Tesla has not yet commented on the development. Clean snacking brand Healthy Master has welcomed Indian actor ...

3 weeks ago - Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape. Member Exclusive Future of Marketing Briefing: The ad business arrived at CES in a holding pattern

The two-day Bring Your Own Bucket event sees the retailer continuing to promote its branded containers.

CMOs from brands like Chipotle, American Eagle, and State Farm weigh in on what they think their biggest hurdles will be in 2026.Alyssa Meyers, Jasmine Sheena, Jennimai Nguyen, Katie Hicks, Kristina Monllos

3 weeks ago - Influencer Collaborations Deliver Stronger Content Results: How To Make the Tactic Work for Your Brand