Costco is great if they're a good fit for you. The Rexton Reach is great, and I have those, and in comparison my Audiologist led with the Oticon Intent 1 as the model they suggested. The price was of course very different. The Rexton Reach is the same hearing aid as the Signia Charge & Go IX 7, in all but branding. They're both brands of WS Audiology who also makes the Widex brand. Oticon's sister product at Costco is the Philips Hearlink 9050. Although the 9050 is similar to the Intent, it's not identical with some slight changes in features. It is probably fair to say that Oticon reserved the slightly better model for Audiologists. Do note that hearing aids come in technology levels and technology levels matter-- Premium is the fully featured model and then they start dropping features as brands go down 1-5 different levels. Your audiologist pricing may reflect different technology level options. Costco only sells Premium tier. Keep that in mind with price as well. That Philips that might not *quite* be as good as an Oticon Intent 1 (Premium)? It might be better than an Oticon Intent at one level lower technology (Advanced) and is _certainly_ better than the lowest technology levels (Basic, Essential). Both are roughly comparable to one another, but I think the Reach was a better choice for me as it is absolutely excellent at removing your own voice from amplification, and tends to have a very natural sound with a very wide frequency range for a hearing aid. It has okay speech-in-noise characteristics, and can track multiple speakers. Speech in noise is hard for every hearing aid, but it's always better to have the option than not. The Jabra Enhance pro 20 is also sold at Costco and it favors punching up speech slightly to increase intelligibility over naturalness. That said they're the smallest hearing aids Costco has if that's a benefit. Some select regions sell a 4th model, the Sennheiser Sonite which bears further explanation if that's an option for you in your region. When I purchased, only the Jabra was $1600 USD, and all other models were $1500. It looks like the Philips is now $1600, but the Rexton is holding steady on price for now. Some high cost of living areas do put a surcharge on that, but I'm in a fairly high CoL area and my hearing aid centers sell them at the nationwide price. My understanding is that some states charge sales tax on these, but medical devices are tax exempt for me, so it was truly $1,499 out the door. All of these will pair to your phone via an app which you can use to control the various modes and the volume. All of these are capable of streaming to/from phones* but the details depend very heavily on what phone you have and there are some fairly recent phones that do not support streaming (Motorola mostly in the US.) All of these are also rechargeable and come with a charger in the price. *There are lots of gotchas streaming to any other device that's not a phone. Sometimes it's possible, and sometimes it requires extra equipment be purchased. More on reddit.com

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I posted this for someone else yesterday, and I think it can really help you also: Look at the videos from The Hearing Club on YouTube. The guy who posts them is a fitter at Costco who used to work for Beltone. He is VERY knowledgeable and informative. The Costco aids are top of the line, and the new technologies are game-changing. Artificial intelligence chips, accelerometers , and gyroscopes help the hearing aid sense your body and head movement to discern whether you're walking , talking to one person , or moving your head back and forth talking to multiple people at the same time. This helps the hearing aid to automatically adjust and filter out background noise and focus on one person you're talking to, multiple people as you turn your head back and forth, or walking in the park where you would want to hear the background noise of birds singing, Etc. LE (Low Energy) Bluetooth will greatly reduce battery drain while you are streaming or using Bluetooth to talk on the phone, and the newest Windows 11 update includes working with the LE Bluetooth for assisted listening. I believe you can even adjust your hearing aids on your computer screen with equalizer-type graphics. The Hearing Club guy gives a convincing argument that the Philips Hearlink 9050 is the same thing as the Oticon Intent 1 (both made by Dement), Oticon's top of the line unit. I was just quoted $6,100 for the Intent 1 by an audiologist. I now have an appointment with Costco for next week. In one of his videos, he talks about the differences between the Philips 9050, the Jabra Pro 20, and the Rexton Reach, the three that Costco carries. He also says that at Costco he is under no pressure to make the sale. At Beltone, if he didn't make the sale, he didn't get a paycheck, and they were encouraged to keep people happy until the 30 day trial was over, because if they turned them back in he would lose his commission on the sale. Costco employees are paid by the hour and can just be honest with you. Plus you have 6 months to return your hearing aids for a full refund no questions asked. He also said the hearing aids he is selling at Costco for $1,500 are equivalent to what he was selling at Beltone for $11,000. More on reddit.com

Try them out and see for yourself. You're not going to be able to take them to an audiologist for adjustment but the people fitting there will be qualified to fit them. I would do a trial of them and then revisit the $6000 pair and see if the price difference is worth it to you. More on reddit.com