Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier.

November 22, 2025 - Billo's unified creator marketing platform uses insights from extensive video ad data to help businesses systematically create, test, and optimise authentic content. By combining analytics and creativity, it empowers brands to produce performance-driven... ... New data in Pew Research Center's 2025 survey reveals how Americans use online platforms, how these patterns are shifting, and what this means for brands aiming to strengthen digital engagement.

2 weeks ago - Omnicom’s acquisition of IPG is only a few weeks old, but its combined offer to the market will soon be put to the test as it meets with consultants. ... OpenPath offers buyers a “cleaner” route to publishers, but some are concerned about lack of clarity over indirect costs. ... Over the past year, Roblox has become harder for brands to ignore — not because it has resolved the challenges of digital commerce, but because of the scale at which younger consumers already use it.

5 days ago - Performance becomes opaque. Budgets get cut because results cannot be explained. Marketing loses credibility internally. Retail media is no longer a secondary budget line. It is becoming one of the fastest-growing segments in digital advertising.

4 days ago - Zomato’s marketing strategy has brilliantly tapped into the power of social media to connect with a global audience, fostering a community of food lovers. They’ve mastered… ... New tools, platforms, and strategies continue to change the digital marketing space at a frightening rate, with something new coming it seems every week.

Digital Transformation Will people stop visiting websites in 2026? Marketing The new rules of travel advertising: curation, context, and conversion

1 week ago - These trends captured the forces reshaping performance, discovery, and measurement: AI-driven optimization, creator-centric social ecosystems, commerce-led advertising, and CTV’s rise as the new premium video default. Together, they tell the story of a market recalibrating around efficiency, accountability, and cultural relevance as marketers prepared their 2026 strategies.

News from the open internet · Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

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How evidence-based marketing works—and why Byron Sharp says reach matters more than loyalty tactics

The latest enterprise news and perspectives on the power of ads and analytics. Perspectives and insights from the Google Marketing Platform team. Follow us to see the latest digital marketing news, tips, and trends.

2 weeks ago - The Latest in B2B Marketing · News · AI, omnichannel strategies boost U.S. customer loyalty · Mark Brohan | Oct 7, 2025 | Digital Commerce 360 | B2B · News · MAI launches AI agents for digital ads with $25 million investment · Mark Brohan ...

Wall Street Journal reporters corrupted the AI in charge of the newsroom vending machine. Lessons and hilarity ensued. Constantine von Hoffman | Dec 18, 2025 at 10:20 am ET ... Salesforce has launched an Agentforce Sales app for ChatGPT, letting sales reps access and update CRM data through simple conversations. Constantine von Hoffman | Dec 18, 2025 at 9:21 am ET ... Marketing mix models often fail because insights stop at analysis.

Learn about the future of search ... evolving digital landscape focused on transparency and authenticity. ... Five expert strategies for increasing visitors to informational sites and outperforming competitors. ... By Matt G. Southern · Publishers navigating the collapse of the search-to-traffic model need clarity on how emerging AI payment structures are reshaping value, leverage, and long-term strategy. ... A strategic look at marketing measurement, ...

Netflix’s NFL matchup and ESPN’s NBA showdown give the gift of sports marketing

The world’s first ursine advertising expert sinks her teeth into the Government’s ‘Less Healthy Food & Drink’ ad ban, and how to build brands in digital. ... When budgets are tight, marketers need to justify every penny of their spend.

1 week ago - Keep an eye on the upcoming TikTok ... or remove it from your plans. This week: AI citations vary dramatically, Cloudflare outage risks rankings, and Adobe acquires Semrush powerhouse. Here's what happened this week in digital ...

Discover how brands like Lush, American Girl, and CAVA are redefining relevance in the digital age by embracing authenticity, internet culture, and bold experimentation in social media strategy. ... Stay up to date with the week's biggest marketing stories with Marketing Brew Weekly.

News about Advertising and Marketing, including commentary and archival articles published in The New York Times.