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Google
search.google › ai-in-search
AI in search
With generative AI features like AI Overviews and AI Mode, you can bring your toughest questions, right to Search.

Google division dedicated to artificial intelligence

Google AI is a subsidiary of Google DeepMind dedicated to artificial intelligence. It was announced at Google I/O 2017 by CEO Sundar Pichai. This division has expanded its reach with research facilities … Wikipedia
Factsheet
Company type Division
Founded 15 November 2010; 15 years ago (2010-11-15)
Factsheet
Company type Division
Founded 15 November 2010; 15 years ago (2010-11-15)
Discussions

Missing AI Mode on Google Search Bar : android_beta
🌐 r/android_beta
What do you think about Google’s new AI search mode? : DigitalMarketing
🌐 r/DigitalMarketing
Google's AI Mode: A Game Changer for Search? : technology
Subreddit dedicated to the news and discussions about the creation and use of technology and its surrounding issues. More on old.reddit.com
🌐 r/technology
How to remove "AI Mode" on Google search selection : techsupport
"AI Mode" has recently shown up as an option when I'm using Google Search on both my laptop and my phone. It appears linked to one account. I've... More on old.reddit.com
🌐 r/techsupport
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Google Gemini
gemini.google.com
‎Google Gemini
Meet Gemini, Google’s AI assistant. Get help with writing, planning, brainstorming, and more. Experience the power of generative AI.
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Google
blog.google › products › search › generative-ai-google-search-may-2024
Generative AI in Search: Let Google do the searching for you
This is all made possible by a new Gemini model customized for Google Search. It brings together Gemini’s advanced capabilities — including multi-step reasoning, planning and multimodality — with our best-in-class Search systems. Sometimes you want a quick answer, but you don’t have time to piece together all the information you need. Search will do the work for you with AI Overviews.
Published   May 12, 2025
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Google Support
support.google.com › websearch › answer › 16011537
Get AI-powered responses with AI Mode in Google Search - Android - Google Search Help
AI Mode is Google’s most powerful AI search experience. You can ask anything and get an AI-powered response, with the ability to go deeper through follow-up questions and helpful links to the web. AI Mode expands what AI Overviews can do with more advanced reasoning and ways of interacting.
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BBC
bbc.com › news › articles › crl95eg33k1o
EU investigates Google over AI-generated summaries in search results
1 week ago - The EU's investigation will also cover Google's AI Mode, which gives people an answer in a conversational style with some links to other pages. It is in addition to the tech giant's existing search platform - providing an experience similar ...
Find elsewhere
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Google
search.google › intl › en-CA › ways-to-search › ai-overviews
Google AI Overviews - Search anything, effortlessly
Get AI-powered responses for more of your questions and ask follow-ups with the new experimental AI Mode in Google Search.
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Google
developers.google.com › search central › documentation › ai features and your website | google search central
AI Features and Your Website | Google Search Central | Documentation | Google for Developers
Google Search's AI features can help users find your website. Learn more about how AI features work in Search and how to approach your content's inclusion in these experiences.
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Google AI Studio
aistudio.google.com › welcome
Google AI Studio
November 3, 2025 - The fastest path from prompt to production with Gemini
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Google Support
support.google.com › websearch › community-video › 345276194 › how-to-enable-ai-mode-in-google-search-2025-turn-on-sge-in-under-1-minute
[video] How to Enable AI Mode in Google Search (2025) | Turn On SGE in Under 1 Minute! - Google Search Community
May 18, 2025 - Learn how to turn on AI Mode in Google Search using the new Search Generative Experience (SGE) feature! In this quick tutorial, I’ll show you how to access the Search Labs via the beaker icon, enable AI-powered search, and what to expect from this experimental feature.
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Google
developers.google.com › search central › google search central blog › streamline your search console analysis with the new ai-powered configuration
Streamline your Search Console analysis with the new AI-powered configuration | Google Search Central Blog | Google for Developers
2 weeks ago - Targeted filtering: "Show me queries on phone searches that contain the word 'sports' in the last 6 months." Complex comparisons: "Compare traffic for my pages that contain '/blog' in this quarter to the same quarter last year" Metric selection: "Show me the Average CTR and Average Position of my queries in Spain in the last 28 days." Specific content analysis: "Show clicks for pages that include the word 'google'." We are rolling out AI...
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Google Cloud
cloud.google.com › enterprise-search
Search from Vertex AI | Google quality search/RAG for enterprise
Create Google quality search experiences across your websites and intranet. Vertex AI Search also offers a comprehensive RAG system for your generative AI applications including OOTB RAG, vector search and DIY RAG components.
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Google Labs
labs.google
Google Labs: Google's home for AI experiments - Google Labs
Disco is a place to test AI features for the web, the first of which is GenTabs — remix open tabs into totally custom apps with Gemini 3. ... Doppl is an experimental app from Google Labs that lets you discover, try on, and shop personalized looks. ... Quickly access Google with a keyboard shortcut to search anything on your screen, find your files, use AI Mode, and more.
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Google
search.google › intl › en-CA › ways-to-search › ai-mode
Google AI Mode - a new way to search, whatever’s on your mind
Meet AI Mode in Google Search - a new generative AI search experience powered by Gemini 2.0.
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Nielsen Norman Group
nngroup.com › articles › google-ai-mode
Google AI Mode: Powerful Search, Poor Usability - NN/G
October 17, 2025 - It’s essentially an open-end AI chat (like Claude or ChatGPT) but tailored to information seeking. Users can search the internet by asking questions, receive comprehensive answers, and follow up with clarifying questions or additional requests.
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Google
developers.google.com › search central › google search central blog › top ways to ensure your content performs well in google's ai experiences on search
Top ways to ensure your content performs well in Google's AI experiences on Search | Google Search Central Blog | Google for Developers
Focus on making unique, non-commodity content that visitors from Search and your own readers will find helpful and satisfying. Then you're on the right path for success with our AI search experiences, where users are asking longer and more specific ...
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Google
blog.google › products › search › search-ai-updates-september-2025
AI Mode in Google Search updates: Visual exploration and discovery
September 30, 2025 - AI Mode uses advanced tech to understand images and your questions, giving you relevant results. Summaries were generated by Google AI. Generative AI is experimental. ... We’ve all been there: staring at a screen, searching for something you ...
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Google
blog.google › products › search › ai-mode-agentic-personalized
AI Mode in Google Search adds personalization, agentic features
August 21, 2025 - AI is making Google Search radically more helpful, so you can ask any question on your mind and get things done. Starting today, we’re bringing more advanced agentic and personalized capabilities to AI Mode so you can make progress on your tasks and get more tailored information based on your interests.
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Google Support
support.google.com › websearch › answer › 13572151
“AI Overviews and more” in Search Labs - Computer - Google Search Help
If you don't find the Search Labs icon next to AI Overviews you don't have this experiment turned on, you can refer to AI Overviews in Search. Be 13 or over. If you’re under 18, Search Labs and select experiments are available in the US and in English only. A personal Google Account that you manage on your own.
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Google
blog.google › products › search › google-search-ai-mode-update
AI Mode in Google Search: Updates from Google I/O 2025
AI Mode is our most powerful AI search, with more advanced reasoning and multimodality, and the ability to go deeper through follow-up questions and helpful links to the web. Over the coming weeks, you’ll see a new tab for AI Mode appear in Search and in the search bar in the Google app.
Published   May 20, 2025