Google Shopping: What's the point of multiple product feeds?
Help with understanding Google Product Feed / Google Shopping
As far as I know, Google's tech figures these out. Don't know a way of providing it in a feed unless it's in a product description.
More on reddit.comOptimise product feed for Google Shopping
You can use at using Google shopping app for Shopify. Along with a Google Shopping Supplemental Feed to make any changes to your product tiles and other key attributes:
- Google Shopping Product Title
- Google Shopping Product Images
- Custom Labels for Shopping
We use Feedonomics for our clients. You can use DataFeedWatch or other similar tools on the market. Benefit being you can have 1 app on your store, that you can use to build shopping feeds for Google, Microsoft, Facebook...ect/
More on reddit.comGoogle Shopping Feed - Split Products Into Sizes?
How do I create a Google Shopping feed?
You can create a Google Shopping feed in many ways: manually in Google spreadsheets, using data export plugins, a content API, or, the easiest and most powerful method: by using a feed management software like DataFeedWatch.
DataFeedWatch allows you to create a Google Shopping feed in a matter of minutes (with a pre-loaded template) and customize it as much as you need. Once the feed is ready, you only need to copy and paste the feed URL into your Google Merchant Center account.
Is Google Shopping free?
Google made Google Shopping listing free in a limited capacity back in 2020. The free listings are now available globally and give merchants the possibility to showcase their products across the Shopping tab, YouTube, Google Images, and Google Lens. It is important to know that the visibility of free listings is limited compared to paid product listings.
Does Google Shopping have an API?
It's possible to send your products to Google Shopping via Content API. The API method allows you to manage product listings and available inventory automatically. The biggest drawback of Content API is that it lacks optimization capabilities. The data feed is exported to Google Merchant Center exactly as configurated in the store, which is rarely optimized for ad conversion.
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We recently got a new client and they have a Shopping campaign set up, but it's a complete mess and I'm also brand new to Google Shopping. I talked to their Google rep and confirmed some of my major concerns and she set up a meeting with a Google Shopping Expert for Friday to help me completely restructure their campaign. But in the meantime, I am confused about the purpose of having multiple product feeds (they have 5 different feeds for 5 different brands). However, it appears all these feeds are feeding into that one Shopping campaign and I couldn't find anything different in the settings to make it otherwise. So, I'm wondering what's the purpose of having multiple product feeds if they are all being combined as they are fed into Google? Again, I did not actually set up this Shopping campaign, so maybe this is determined during initial set up, but I created my own Shopping campaign "test" and I didn't see anywhere to "choose" which product feeds are associated with that campaign nor do I see this choice when setting up ad groups and product groups. Can anyone help me understand this better? Much appreciated!