Shopify Help Center
help.shopify.com › en › manual › reports-and-analytics › google-analytics › google-tag-manager
Shopify Help Center | Google Tag Manager
To use Google Tag Manager with an upgraded checkout, follow the steps outlined in the custom web pixels tutorial for Google Tag Manager.
Google Support
support.google.com › tagmanager › answer › 12183125
Shopify: Set up your Google tag - Tag Manager Help
Select Save for each Shopify event you want to manage. When you're done updating the Shopify events, select Save. Review your Shopify events and Google Ads destinations, select Confirm. Google tags are installed for each relevant service you connect to the Google & YouTube app. If the installed Google tag listed is correct, select Confirm. Select Add Google tag to manually add Google tags without connecting the associated account or property. You can connect your services on ...
MeasureSchool
measureschool.com › home › how to install google tag manager (and ga4) in shopify
How to Install Google Tag Manager on Shopify (Step by Step)
To do so, follow these steps: 1. In your Shopify admin, go to Settings > Checkout. 2. Scroll down to the Additional Scripts section. 3. Copy and paste the Google Tag Manager container snippets into the Additional Scripts box.
Published January 7, 2025
Can I integrate Google Ads conversion tracking using Shopify GTM integration?
Yes, with Shopify GTM integration, you can seamlessly set up Google Ads conversion tracking by configuring a conversion tag in GTM. Make sure to import your conversion ID and label from Google Ads into GTM to track sales and leads accurately. However, CustomerLabs is the best way to set up Google Ads Conversion tracking for your Shopify store.
customerlabs.com
customerlabs.com › home › how to install google tag manager on shopify [with steps]
How to Install Google Tag Manager on Shopify [with Steps]
Can I track dynamic remarketing tags with Shopify GTM integration?
Yes, you can set up dynamic remarketing tags using GTM on Shopify. You’ll need to create custom variables and triggers to capture specific product details, such as product ID, price, and category, and send this data to Google Ads or other ad platforms for dynamic remarketing. However, using CustomerLabs would power your Dynamic Remarketing with high-quality audience signals.
customerlabs.com
customerlabs.com › home › how to install google tag manager on shopify [with steps]
How to Install Google Tag Manager on Shopify [with Steps]
Does Shopify GTM integration affect page load times?
When configured properly, GTM does not generally significantly impact page load times. However, overloading GTM with too many tags or scripts could affect your site’s performance. Keep an eye on tag bloat and use GTM’s tag sequencing and trigger prioritization to maintain optimal page speed.
customerlabs.com
customerlabs.com › home › how to install google tag manager on shopify [with steps]
How to Install Google Tag Manager on Shopify [with Steps]
CustomerLabs
customerlabs.com › home › how to install google tag manager on shopify [with steps]
How to Install Google Tag Manager on Shopify [with Steps]
December 4, 2024 - Alternatively, you can also find both code snippets by navigating to Admin → Install Google Tag Manager within the GTM interface. Under the “Install Google Tag Manager” section, you’ll see both snippets that you’ll need to copy for ...
YouTube
youtube.com › watch
How to Install Google Tag Manager on a Shopify Website - YouTube
Discover the step-by-step process for creating a new Google Tag Manager account and how to install Google Tag Manager on Shopify with ease.To install Google ...
Published December 8, 2022
Elevar
getelevar.com › home › resources › how to set up google tag manager in shopify — in minutes
How to Set Up Google Tag Manager in Shopify — in Minutes | Elevar
August 10, 2023 - Here are details on how to try out all three options. In order to get Google Tag Manager setup across the entire site, including all checkout pages, it only needs to be set up in one place within the Shopify admin.
PageFly
pagefly.io › blogs › shopify › google-tag-manager-for-shopify
Google Tag Manager for Shopify: A Step-by-step Guide (2025)
January 14, 2025 - If you prefer more control over your GTM setup or you are a web developer, you can manually insert the GTM code into your Shopify theme. ... Go to Online Store in your Shopify admin dashboard.
Cirklestudio
cirklestudio.co › blog › how to add google tag manager to shopify: step-by-step guide 2025
How to Add Google Tag Manager to Shopify: Step-by-Step Guide
January 3, 2025 - Go to Google Tag Manager and create a new account if you don’t have one. Add “Account name” and “Country”. Set up a new container by entering the container name (Website name). Select “Web” as the target platform and click “Create”. Accept the Terms of Service. Several apps in the Shopify App Store can help you implement GTM. Choose an app based on your needs and budget. For this guide, we’ll use GroPulse GTM & Data Layer. Install ...
Analyzify
analyzify.com › home › guidebooks
How to Set up Google Tag Manager on Shopify
Learn how you can set up and use GTM on Shopify. Everything about Shopify Google Tag Manager integration: tutorials, apps, knowledge base and more.
Analyzify
analyzify.com › home › guidebooks
A Detailed Guidebook on Shopify - GTM | Analyzify - Analyzify
Learn how you can set up and use GTM on Shopify. Everything about Shopify Google Tag Manager integration: tutorials, apps, knowledge base and more.
Reddit
reddit.com › r/googletagmanager › which is the best way to install gtm in shopify?
r/GoogleTagManager on Reddit: Which is the best way to install GTM in Shopify?
August 7, 2025 -
Hello,
Which is the best way to install GTM in Shopify?
// LE: thank you all
Top answer 1 of 12
4
Customer events/pixel and a script in the header for anything else (contact forms etc).
2 of 12
4
So I did this (4) recently. There's a bunch of approaches, listed below. Roughly increasing complexity and cost as you go down 1) Don't use GTM, use default app. Just use the 'Google & YouTube' app (crap name). It can send a decent set of events to GA4 and Ads. Pretty inflexible, but also fine for 90% of Shopify stores. KISS. Most common by far. 2) GTM in theme + default app Using the default (1) app. Also add GTM to theme directly. Lets you biff in a few extra tags, like if you wanted to track some form success submits, or some menu interactions or something via GTM, firing the events to the GA4 tag that is inserted via default app. But you don't have a data layer so it's a pretty simple setup. 3) GTM in custom pixel (only) Remove any apps or GTM code from themes. Create custom pixel in Shopify admin. Chuck the standard GTM head code in it. Grab a template to subscribe/map the available Pixel events (page . Setup some tags to fire. Viola. There are some major limitations with this, because the Shopify Custom PIxel environment is sandboxed (runs in iframe) meaning it can't directly scrape or inject stuff like a normal GTM implementation. But you can still fire tags to a bunch of places. This sucks because you loose most GA4 data. 4) Hybrid: GTM in Shopify Custom Pixel and GTM in theme This can be a technically challenging setup, ideally needs a dev (who understands GTM, GA4 and GAds) to setup robust custom dataLayer added to theme JS code to support GTM. It gets you the 'full' functionality of GTM on all pages except checkout. Then GTM runs inside a Shopify Custom Pixel on checkout pages. Custom pixel is set to only load GTM on checkout pages, so you don't end up with dupe GTMs and events. Works pretty well and possibly best 'free' option, but you have to know what you're doing. Suuucks to debug though because can't see tags firing properly using Tag Assistant. 5) Hybrid via App Some apps will implement (3) for you but instead of custom code in a custom pixel they create a black box 'app pixel' that is essentially the same thing, but you can't control. Costs $10-$100 a month. Can be handy if you are not techy, but want a good baseline setup easily. Can be a bit in-flexible, depends on app. 6) Skip GTM, go server-side app. Similar to (4) but no cGTM. Instead using something like Stape (sGTM) or ProfitMetrics. Much nicer way to tie everything together into server-side events and get increased visibility. Eg Metas CAPI. Elevar and LittleData kind-of fit in here too. 7) Skip GTM. Go full CDP, server-side platform + app. RudderStack or Segment. Similar to (5) but going full CDP. They both have a helper app that also installs a Shopify Pixel. Highly flexible and somewhat future-proof. Seems like where things are heading. RudderStack cheaper, but less common. Segment more expensive, more well documented and supported. More notes: LovesData has a decent video comparing (1) and (2) Youtube video: 5GVIrxZdlPY Should go without saying that the Checkout > Additional Scripts is depreciated, possibly why everyone has this problem around about the same time :) LeoMeasure has a good explainer to set up (4) YouTube tutorial: qNViSdxXq9I ^ in that vid there are links to Github repo and Dropbox for full GTM container. There will be even more approaches that fit between these options. There is also custom, self hosted sGTM, not covered here. Seems unfortunately common that stores are using some legacy or conflicting combination of multiple approaches. So good to recognise this and know the different setups. Things have become waaay more complex than they were like 5 years ago (sadly). Options 6 & 7 will help close the tracking gap, where ITP, cookie privacy, privacy modes or ad-blockers will drop 20-40% of your traffic stats when using only client SCP / GTM / GA4 / GAds It's a real struggle to find this info laid out in a comprehensive way. Everyone wants to sell you something. Also things keep changing, this stuff seems to get out of date every couple of months.
YouTube
youtube.com › watch
How to Install Google Tag Manager on Shopify (GTM) - Tutorial Step by Step - YouTube
👉 Get a 3 day Shopify FREE TRIAL + a $1/mo discount: https://shopify.pxf.io/qnd1J5Installing Google Tag Manager (GTM) on your Shopify store is a straightfor...
Published March 7, 2025
YouTube
youtube.com › watch
Shopify: Ultimate Google Analytics 4 & Google Tag Manager Setup - YouTube
The ultimate guide to setting up Google Analytics 4 (GA4) and Google Tag Manager (GTM) on Shopify in 2023.I will show you everything from A-Z, including sett...
Published November 22, 2023
YouTube
youtube.com › tim sutton | google ads for shopify
🛒 Learn How to Install Google Tag Manager on Shopify - 3 Simple Ways! 🚀📈 - YouTube
In this video, we're going to be teaching you how to install Google Tag Manager on Shopify. Tag Manager is an amazing tool that will allow you to track your ...
Published January 5, 2024 Views 659
Boostcommerce
blog.boostcommerce.net › posts › how-to-install-google-tag-manager
How to install Google Tag Manager in Shopify? Beginner Guide
May 5, 2025 - If you want to add GTM to the checkout page even if you are a Shopify Basic/ Advanced user, this is a method to go. Step 1: Get Google Tag Manager Snippet code in the admin dashboard. Go to Admin > Install Google Tag Manager > Copy the code below.
Loves Data
lovesdata.com › blog › shopify-google-tag-manager
How to Install Google Tag Manager on Shopify - Loves Data
March 31, 2025 - Important: While we’ve tested this solution and it worked for us, we can’t guarantee it will work for your Shopify store. We recommend you perform your own debugging and testing. Navigate to ‘Online Store’, then ‘Themes’, and edit the theme.liquid file. You will then need to paste your Google Tag Manager container code between the head tags.
Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › pixels › custom-pixels › gtm-tutorial
Shopify Help Center | Create a Google Tag Manager custom pixel
Open your Google Tag Manager account, and select the account that you want to set up a custom pixel with. Click Admin, and then click Install Google Tag Manager to open the installation code.
Analytics Mania
analyticsmania.com › post › install-google-tag-manager-and-ga4-on-shopify
Install Google Tag Manager and GA4 on Shopify (Custom Pixel)
October 14, 2025 - Learn how to install Google Tag Manager and GA4 on Shopify with Custom Pixel (Checkout Extensibility)
Magefan
magefan.com › home › blog › shopify
Google Tag Manager in Shopify: Setup, Testing and Tips
August 12, 2025 - If you accidentally close the pop-up ... the code snippets. Then navigate to Sales channels > Online Store > Themes inside your Shopify admin and click on the three dots to find the Edit code option....
MarketLytics
marketlytics.com › home › analytics faqs › why and how to install google tag manager on shopify
Why and How to Install Google Tag Manager on Shopify - MarketLytics
July 6, 2017 - Uptil now, you should have added Google Tag Manager on Shopify but you are not sure yet if followed the steps correctly and if you are receiving the accurate reports in Google Analytics. First, we have to verify if we have added the GTM code correctly to our Shopify store. To do this follow the steps below. Install Google Tag Assistant in your browser(Google Chrome would be better)