Spendesk
spendesk.com › blog › marketing-budget-examples
5 excellent marketing budget examples to copy | Spendesk
March 19, 2024 - They also help you assess the campaign performance and track key B2B SaaS marketing metrics to determine the success of your efforts. Tools or software companies usually charge a monthly or yearly service fee. Here are some examples of types of tools to explore: ... Staff costs come from salaries, training, bonuses, benefits, special events, parking privileges, etc. The budget also covers computers, technology, and other marketing needs.
Smart Insights
smartinsights.com › home › blog › 8 easy to use annual marketing budget templates for small and medium businesses
8 marketing budget templates for business with examples [2024]
February 25, 2025 - Understanding what share of your budget is being spent against which channels means you can quickly identify which marketing activities are generating the best ROI. Seeing a visual representation of this all in one place allows you to accurately forecast potential changes in your marketing mix. This example template in Excel shows a breakdown of marketing investments relevant to a small or medium business.
What is a suitable marketing budget?
If this post doesn't follow the rules report it to the mods . Join our community Discord! I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
17
2
May 8, 2024What is considered a sensible marketing budget for a startup in its first year of launch?
I’m not sure what industry you’re in but if you read The Lean Startup, or material by anyone associated with YCombinator they’ll say “as little as possible.” How do you have commissions already set if you haven’t launched? Seems like a lot of money in salary to be paid for a startup that hasn’t launched yet. But I’m assuming you’ve nailed down product market fit right? What marketing channels have you identified to use? Are you going to do all digital or a mix of traditional/ digital? PR and media strategy? How have you determined CAC without acquiring customers yet? Ideally you spend no money on marketing and because you built a product users love your and users sell it for you. Lots of things to consider here. Also, I suggest launch now and iterate as you go. Why are you waiting 60 days? It’ll be December! These are things I wish someone would have told me. More on reddit.com
12
3
October 2, 2018Here's the marketing plan I use... Also AMAA
I think I'm in a similar position as most people here; the swiss army one man marketing knife.
Does your marketing budget dictate your calendar, or do you create your calendar and then request budget around it?
I've been asked to do it both ways and would be curious to receive peers' responses.
Also, please upvote his responses. This has been the most interesting/valid marketing topic discussed here in some time.
More on reddit.com 86
187
March 8, 2012Your 2019 Digital Marketing Plan?
https://www.reddit.com/r/marketing/comments/a6q0pv/2019_marketing_worksheet/
More on reddit.com 29
55
August 2, 2016What Is a Marketing Budget Plan?
A marketing budget plan is a detailed roadmap that outlines the cost of all marketing strategies and tactics involved in hitting the projected results. This plan provides visibility into both the specific goals of the marketing team and how much it will cost to achieve those goals. A marketing budget plan is a critical resource that can be leveraged by the entire company and gives insight into how marketing campaigns are run.
smartsheet.com
smartsheet.com › 12-free-marketing-budget-templates
12 Free Marketing Budget Templates
How Do You Create a Marketing Budget?
To create a marketing budget for your business, first determine both your annual marketing goals and positioning in the marketplace. Outline all projected plans you have for your product or services on an annual basis. Analyze these details and allot specific amounts of money toward marketing campaigns and goals. Revisit the plan and budget on a regular basis to update the details as your business goals change.
smartsheet.com
smartsheet.com › 12-free-marketing-budget-templates
12 Free Marketing Budget Templates
How Much Should You Spend on a Marketing Budget?
On average, reports suggest that the optimal amount companies should spend on marketing efforts is around 5-15 percent of their total revenue. This number varies based on industry, business goals and size, and position in the market.
smartsheet.com
smartsheet.com › 12-free-marketing-budget-templates
12 Free Marketing Budget Templates
Videos
03:49
How To Build A Marketing Budget? - BusinessGuide360.com - YouTube
09:28
You Won't Believe the Secret to Maximizing Your Marketing Budget ...
21:16
Setting & Planning An Advertising Budget (How Much Will It Cost?)
13:12
Calculate Digital Marketing Budget (For Beginners) - YouTube
07:01
How to Create a Marketing Budget - Even If You’ve Never Made ...
16:20
How to Plan Your Marketing Budget - YouTube
Salesforce
salesforce.com › marketing › how-to-create-marketing-budget
How to Create a Marketing Budget | Salesforce US
Learn how to create a marketing budget to put money toward efforts that will drive growth.
Improvado
improvado.io › blog › performance › how to create a marketing budget: a complete guide for 2025
Marketing Budget Guide 2025: Allocation Tips & Examples | Improvado
November 19, 2025 - You list the initiatives required to reach each goal and estimate their costs. For example, generating 1,000 enterprise leads may include LinkedIn ads, events, and content series – the total of these costs defines the required budget.
Centier Bank
centier.com › resources › articles › article-details › typical-marketing-budget-for-small-business-to-unlock-success
Typical Marketing Budget for Small Business
Let's consider an example to understand this better. If your small business generates $100,000 in annual revenue, dedicating 8% to marketing would mean a yearly budget of $8,000.
CA
dublin.ca.gov › DocumentView.aspx xls
Marketing Budget Plan
The Document Center is for storage of documents of many different file types. Documents stored in the Document Center can be separated by folders and subfolders.
Smartsheet
smartsheet.com › 12-free-marketing-budget-templates
12 Free Marketing Budget Templates
September 29, 2025 - Download templates in Excel & Google Sheets. Includes quarterly marketing, social media, product, PR & channel marketing budget templates.
Banc
banc.digital › home › the banc blog › the complete guide to marketing budgets: how-tos and examples [with template]
A Guide to Marketing Budgets with Examples | BANC
August 19, 2024 - Manage and keep track of your marketing spend with our guide to marketing budgets, with a free downloadable template.
First Page Sage
firstpagesage.com › home › seo blog › marketing
B2B SaaS Marketing Budget: Breakdown & Examples – First Page Sage
March 7, 2025 - In this article, we break down the factors to consider when creating your B2B SaaS marketing budget, and share 3 example marketing budgets.
Quora
quora.com › If-you-had-a-marketing-budget-of-20-000-per-year-what-would-your-marketing-plan-consist-of
If you had a marketing budget of $20,000 per year what would your marketing plan consist of? - Quora
Answer (1 of 3): Depends on your objectives - are you starting from zero? Building awareness? Trying to convert new customers? Pushing up loyalty? Do you have evangelists in your community that can be leveraged? What sort of product do you sell? Fast moving or life investment? What kind of audien...
SCORE
score.org › resource › template › annual-marketing-budget-template
Annual Marketing Budget Template | SCORE
Use this downloadable Annual Marketing Budget template to plan the budget for your small business’s marketing and advertising efforts.
QuickBooks
quickbooks.intuit.com › r › marketing › small-business-marketing-budget
How to create a small business marketing budget | QuickBooks
April 23, 2024 - ... As a general guide, most small businesses spend 7% to 8% of their revenues on marketing, according to Boomcycle. For example, if your business generates $100,000 in annual revenue, you may set your marketing budget to about 7% of that, or $7,000.
Reddit
reddit.com › r/marketing › what is a suitable marketing budget?
r/marketing on Reddit: What is a suitable marketing budget?
May 8, 2024 -
I have around $3k marketing budget per month. I need to spread my resources into different areas such as Meta Ads, TikTok ads, Youtube/google ads, in-channel ppc, KOL/influencer engagement fee and product seeding costs and some other marketing collaterals like giveaways/gifts with purchase and such. My boss wants to scale the $200k business into a $2m business. Do you guys think this budget is too small? How much do you reckon we should spend on marketing to achieve that result?
My boss is very hard on results. So when I request for additional budget, I will need to tell him exactly what is the sales forecast we can get from this budget. So... any advice guys?
Top answer 1 of 10
15
With $3k spread over all of these channels you’re gonna be outbid every time. Might as well light the stack on fire & boost the post for $20. You’ll generate more eyeballs that way. Pick one channel & focus your efforts there.
2 of 10
10
I am honestly shocked what kind of suggestions you are getting with so little information we have. If you want an answer with any value you should provide much much more information than you did. For example: segment would be nice. The number of products you have (I assume its products based on what you wrote but it might be leads as well). What is your target audience? What margin do you have? Right now you are asking if you can with win Dakar Rally with the car you have? I don't know what kind of car you have so I don't if it has any chance succeding. I don't know if you products are some generic stuff with low margin that will get crushed by big players on G-Ads or if its something that would benefit creative channels where the person does not consider the price of the product like Meta or TikTok. I don't know if you have production capabilties for YT or TikTok videos. etc. etc.
WebFX
webfx.com › home › blog › marketing › 2025 marketing budget planning & allocation [research data]
2025 Marketing Budget Planning & Allocation [Research Data]
July 24, 2025 - Ultimately, if your budget is the most important factor when it comes to marketing, you need the sales to have revenue to put toward marketing. Sales and ROI are the most tangible indicators of marketing effectiveness, and they tie directly to your bottom line and growth. They’re also the easiest to track! For example, say you have a large budget for email marketing, and you currently only look at your open rate to determine your marketing’s success.
Stripe
stripe.com › resources › more › how-to-make-a-marketing-budget-for-your-startup
How to make a marketing budget for your startup | Stripe
April 22, 2024 - It's important to anticipate these cycles and adjust the marketing budget accordingly. For example, a retailer might increase its marketing spend during the holiday season to capitalize on increased consumer spending.
Semrush
semrush.com › blog › how to create a marketing budget in 9 steps (+ free template)
How to Create a Marketing Budget in 9 Steps (+ Free Template)
April 19, 2024 - Your marketing budget will be influenced by various factors. Like your company’s growth stage. And industry. For example, consumer packaged goods companies allocated an average of 22.61% of their overall budgets to marketing in 2023.
Envisionworksmarketing
envisionworksmarketing.com › images › EW_MarketingBudget_Worksheet.xls xls
Marketing Budget Template
As industry leaders, we bring a rare blend of out-of-the-box creativity and well-thought-out strategy to the table and back it with results and a guarantee. That’s hard to find in our over saturated and fast evolving marketing industry.
Indeed
indeed.com › career guide › career development › how to manage a marketing budget in 6 straightforward steps
How To Manage a Marketing Budget in 6 Straightforward Steps | Indeed.com
3 weeks ago - Your digital marketing expenses and traditional or offline marketing allocations often both come out of this budget, but depending on your marketing strategies and type of business, one may exceed the other. For example, online businesses typically use more resources for digital campaigns, while large corporations may rely heavily on both marketing methods.
Camphouse
camphouse.io › home › blog › marketing budget plan: planning, allocation, and tracking
Marketing Budget Plan: Planning, Allocation, and Tracking | Camphouse
June 23, 2025 - For example, if content marketing has been successful in attracting new customers, you might allocate more of your marketing budget to creating high-quality blog posts, videos, and other content that supports your marketing campaigns.
Teamly
teamly.com › home › what makes a winning marketing budget? examples and insights
Marketing Budget Example & Insights: The Complete Guide
May 11, 2023 - In this article, we’ll explain what a marketing budget is, share average marketing budgets for startups and small businesses, and provide marketing budget examples to demonstrate how to calculate it easily.