Challenging negative stereotypes about the female form and what is or isn’t true beauty caused Dove to resonate strongly with its target market. The multichannel campaign also integrated user-generated social media content, encouraging women to come forward and share their own messages of positive support both for the brand and for women who demonstrate realistic beauty values. This helped the campaign spread organically and added credibility to the messaging.

September 16, 2025 - This campaign is a great example of matching search intent with paid search engine advertising to help drive traffic to a website. As shown in the image above, there’s often steep competition as other companies (Fiverr in this example) try to bid for the same keywords. Prioritizing the most relevant search is key. Influencer marketing campaigns are like turbocharged referral marketing campaigns.

August 11, 2025 - This blog introduces 16 of the best marketing campaigns to see in 2024, from Barbie and Hilton Hotels, to KFC, Nike, and Netflix.

1 week ago - Continuing its use of humor and sports tie-ins, State Farm launched a new NFL-season campaign featuring QB Patrick Mahomes and pop singer Meghan Trainor. In the spot “Trainor vs. Trainer,” Trainor attempts (humorously) to act as Mahomes’ athletic trainer, riffing on her song lyrics (e.g. “all about that brace”). This odd-couple pairing (created by The Marketing Arm) carries forward State Farm’s “not the same” theme from the Bateman ads.

Marketing campaigns stick with us, they’re often mushy and tug on our heartstrings (always), or have a hint of social justice (Gillette), build a sense of community (Nike), inspire you (Fitbit), arose nostalgia (Beetle), or are sometimes just downright brilliant. We hope these examples inspire you to create your next successful marketing campaign!

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September 4, 2025 - From viral social posts to clever content marketing, we’ll break down what made these campaigns effective and how you can apply the same thinking to your own strategy. Let’s get into it. Use a Mix of Campaign Types: Successful campaigns span everything from social media and email to content and influencer marketing.

April 2, 2025 - The number of brands that I come across with no referral program in place astounds me, as there are plenty of cost-effective tools/solutions on the market. Even if it’s not performing, there’s always room for making optimisations and improvements. Second, in relation to competitions, is UGC social comps (which I mention more below in the next question). Third, do partner/collab campaigns with other related brands (that aren’t direct competitors). For example, you can do email campaigns through both your audiences to get exposure to new subscribers, as well as do social media collabs.

October 7, 2020 - We’ve curated a selection of the most inspiring and effective email marketing campaigns sent.

February 25, 2025 - Nonprofit marketing is no longer just about spreading awareness, it’s about driving meaningful action. From TikTok challenges to AI-powered email campaigns, nonprofits are leveraging innovative tools and bold strategies to capture attention that can be channeled into change-making.

March 26, 2025 - This partnership proved to be a win-win for both Airbnb and the film’s marketing campaign, allowing them to reach a broader audience and bask in each other’s popularity. In 2017, Gillette launched a campaign called “The Best Men Can Be.” The tagline was simple: “Men are doing better. But we still have work to do.” And the ads showed how men could do better. They included examples like “men being held accountable,” “men speaking up about domestic abuse,” and “men helping each other.”

September 1, 2025 - They unify the Starbucks mobile app, email marketing, and in-store experiences to guide customers seamlessly through their coffee journey. For instance, you might see a personalized offer in the app, receive an email confirmation of your rewards, and redeem those rewards in-store—all under one consistent brand umbrella. Multichannel Example: A local boutique might post on Instagram, run email campaigns, and advertise on local radio.

July 30, 2025 - ... Coca-Cola and its iconic "Share a Coke" campaign are great examples of how debranding the traditional brand logo used on products may bring huge success by attracting the younger generation's response.

July 11, 2024 - In the case of Coca-Cola, the brand gave up valuable space on its label, encouraging buyers to “Share a Coke with _____,” in this classic campaign. This led to a buying spree and the infamous Coke logo being posted everywhere online by users who were excited to find their names on bottles. When a customer buys your product and then advertises their purchase to everyone they know, that’s the stuff of marketing dreams.

For its store in Penang, Malaysia, IKEA developed a local marketing campaign that celebrates the city's culture through the use of wordplay. The city's dialect, Hokkien, is used for this local opening campaign. Many Hokkien words end with "Kia", so the campaign uses phonetic similarities between some popular Hokkien words and the word IKEA. For example: showing side-by-side images of a chicken and a cabinet with the words “We are not Kay Kia.

Brands that focus on social media ... a retail campaign might include a series of videos on TikTok, paid ads on Instagram, or a push for fresh content using a customized hashtag....

June 17, 2025 - This article explores eight marketing successes, unpacking what makes a great marketing campaign and examining the data-driven tactics that set these examples apart.