Hi there! I need to build a marketing strategy deck from scratch. I work with clients. I like slides that are visual, but it needs to be balanced with context, so the client can understand things without me having to be there to explain it. Do you all have any favorite templates or recommendations on how to do this?
PowerPoint template for pitch deck / presentation
I'm giving it away for free
What successful pitches is it based on? There is a difference between charging zero and giving some value away free.
Funny how anybody who ever made a gradient thinks they have the talent for Powerpont. Out of work graphic artists. Designers who have a deep seated fear of ever giving a presentation. Wantrepreneurs who have never put together a business proposition that succeeded.
It's a business tool. With a really terrible reputation. And the only thing you can give as a value proposition is zero cost. That's some powerful pitchin' there.
More on reddit.comMarketing plan template
The most important thing to know about marketing plans is that the author is almost always the only one that reads it... or at least all of it.
If you want to create something people will use, this is the structure of a concise deck format I've used for B2B with success. I've called it "Total Brand Awareness for Sales & Marketing." Structured like this...
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Purpose - who it's for and what it is
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Branding: Value Proposition: what you do for companies
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Branding: Brand Promise: what you do for your customers
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Product Brief: 1 paragraph descriptions of each product
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Product Detail: product-specific value propositions, features, how it aligns with brand value proposition, the one most important buyer persona, and talking points for sales discovery calls
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Buyer personas: 1 slide for each persona, bullet points for their goals, challenges, objections, purchase triggers, and your positioning for that persona
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Style guide: how you look and how you talk
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Social campaigns: what you're going to do on social media
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Content marketing strategies: a concise 1-slide plan of the amount and kind of content
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Paid media strategies: a concise 1-slide plan of keywords/sites/ABM points
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Sales & marketing library: links to all supporting documents
People READ this and refer to it often.
More on reddit.comMarketing Plan Presentation
I always make a presentation and then add a document with extended plans for further reading etc.
I do this for pretty much any big presentation/project.
More on reddit.comIs it a norm to use templates for presentations (power point google slides)
How to make a marketing strategy presentation?
Use a marketing strategy presentation template (like this one) and then do thorough research to fill it out. You’ll want to identify your target market and buyer personas, competition, goals, KPIs, and the strategy you’ll use to accomplish your goals.
What should be included in a marketing strategy presentation?
A strong marketing strategy presentation will give your audience top-to-bottom coverage that incorporates your objectives, target market, key metrics, budget, and the tools and methods you plan to use to hit your targets.
How do you present a digital marketing strategy?
Display a digital marketing strategy presentation (like this one) in a board room, one-on-one with key personnel, or via video calls. Ideally, you’ll want to present the strategy yourself rather than simply sending the deck for the recipient to review on their own.