While quantitative data provides measurable statistics—such as percentages or trends—qualitative data helps explain the underlying reasons behind those numbers. For example, survey results may show that 50% of customers dislike a product ...

October 4, 2024 - Quantitative research methods are measuring and counting. Qualitative research methods are interviewing and observing. Quantitative data is analyzed using statistical analysis.

September 18, 2022 - Qualitative research is a type ... or introducing treatments, just like in quantitative research, qualitative research helps generate hypotheses to further investigate and understand quantitative data....

August 21, 2024 - Qualitative research is used to gather in-depth insights that can't be easily measured on a scale like opinions, anecdotes and emotions. In learning analytics qualitative data could include in depth interviews, text responses to a prompt, or ...

September 16, 2025 - Both qualitative and quantitative data have their strengths and applications. They can be used together in mixed-methods research to comprehensively understand a research topic or triangulate findings for more robust conclusions. Data analysis methodologies refer to the techniques and approaches used to analyze and interpret data.

September 13, 2024 - Statistical analysts group qualitative ... to draw conclusions. Qualitative data analysis (QDA) organizes and interprets non-numeric, conceptual data to discover themes and answer research questions....

August 15, 2024 - Quantitative data analysis deals with structured datasets that have numbers in them. It runs algorithms on statistical data to deduce objective truths. Learn the key differences between qualitative and quantitative research from our recent blog.

April 19, 2023 - Where quantitative analytics is objective and deductive in assessing a situation, qualitative is subjective and inductive. Simplified versions of qualitative analysis would include answering questions about the softness of a blanket, the aesthetic ...

May 9, 2023 - Qualitative research is primarily exploratory and uses non-numerical data to understand underlying reasons, opinions, and motivations. Quantitative research, on the other hand, is numerical and seeks to measure variables and relationships through ...

July 12, 2019 - Since descriptive analysis is mostly ... Qualitative data analysis works a little differently from quantitative data, primarily because qualitative data is made up of words, observations, images, and even symbols...

Quantitative research is very well suited to establishing cause-and-effect relationships, to testing hypotheses and to determining the opinions, attitudes and practices of a large population, whereas qualitative research lends itself very well to developing hypotheses and theories and to describing processes such as decision making or communication processes. Quantitative research generates factual, reliable outcome data that are usually generalizable to some larger populations, and qualitative research produces rich, detailed and valid process data based on the participant’s, rather than the investigator’s, perspectives and interpretations (1).

June 22, 2023 - Qualitative content analysis: Tracking ... with explanations and examples. ... Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings....

May 20, 2021 - Qualitative research explores ... experiments. The key difference is that qualitative research seeks to understand meanings, while quantitative research aims to quantify variables....

All of which allow for more flexibility and adaptability in the research process. These approaches capture people’s thoughts, feelings, and experiences, providing a rich and in-depth understanding. ... Statistical analysis. These approaches focus on measuring variables and testing hypotheses, providing an objective and reliable set of data that can be easily compared and analyzed. The choice between qualitative and quantitative data collection methods largely depends on the research question and the type of insights the researcher aims to gain.

January 26, 2025 - In this blog, we’ll break down quantitative and qualitative analysis methods with simple examples and tips. From descriptive statistics to inferential statistics you'll discover how to choose the right strategy for your research.

March 31, 2021 - While quantitative data can be analyzed statistically and calculated into averages, means, and other numerical data points, qualitative data analysis involves a more complex system.

July 23, 2025 - It is used for calculations and statistical analysis. In contrast, qualitative data is descriptive and interpretation-based, focusing on understanding the reasons, processes, and contexts behind certain behaviors or phenomena.

May 16, 2025 - Qualitative methods are well-suited for research questions starting with “how” or “why,” focusing on depth and detailed understanding. Quantitative methods align better with research questions like “how many,” “how often,” or “what is the relationship between variables,” where precise measurement and statistical analysis are required. If detailed, rich, and descriptive data (e.g., personal experiences, emotions, behaviors) is needed, qualitative research is preferable.

Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative data involves measurable evidence, while qualitative data stems from observation and interpretation, often being more subjective.