Examples of qualitative data include interview transcripts, observations, and written narratives. Both quantitative and qualitative data have their merits depending on the research objectives.

June 22, 2023 - Qualitative content analysis: Tracking ... with explanations and examples. ... Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings....

Quantitative Example: A data analyst working in AI might examine big datasets to create prediction models that pinpoint client attrition rates. Qualitative Example: To understand why customers leave, data analysts gather user feedback or conduct ...

Quantitative and qualitative data ... For example, if data are collected on annual income (quantitative), occupation data (qualitative) could also be gathered to get more detail on the average annual ......

August 21, 2024 - It's important to understand the differences between qualitative and quantitative data to both determine the appropriate research methods for studies and to gain insights that you can be confident in sharing. Examples of qualitative data types in learning analytics:

October 4, 2024 - The core difference between qualitative and quantitative research lies in their focus and methods of data collection and analysis. This distinction guides researchers in choosing an appropriate approach based on their specific research needs. For example, A/B testing can complement both approaches by allowing teams to test quantitative outcomes of different variants while gathering qualitative insights from user feedback on why certain variations perform better.

February 8, 2023 - For example, you notice that your competitor's revenues are 50% higher than yours. The quantitative data, such as revenue numbers, does not help you understand why the company performs much better.

September 13, 2024 - For example, you can run a quick survey to understand that 35% of customers are unhappy with your product or service. But you can’t probably know what’s causing their dissatisfaction.

March 3, 2025 - Researchers may use qualitative data to explore phenomena in-depth and generate hypotheses, while quantitative data can be used to test these hypotheses and generalize findings to broader populations. Example: Both qualitative and quantitative research methods can be used in combination to address the above research question.

October 31, 2012 - Question Qualitative inquiry is often used for exploratory questions, such as How? or Why? questions. Examples: How do breast cancer survivors adapt to their post-mastectomy body? How is bereavement experienced differently by mothers and fathers? Quantitative research aims ...

Qualitative research is concerned with understanding meaning, context, and complexity, often through words, images, or observations. For example, asking people to describe how they feel about a new movie gives detailed, personal insights.

In quantitative research, hypotheses ... provide examples of simple, complex, directional, non-directional, associative, causal, null, alternative, working, statistical, and logical hypotheses in quantitative research, as well as the definition of quantitative hypothesis-testing research in Table 3. ... Unlike research questions in quantitative research, research questions in qualitative research are ...

May 20, 2021 - The similarities of qualitative and quantitative research do not encompass their respective benefits, because each approach has unique advantages. For example, unlike qualitative studies, quantitative studies produce objective data, and their results can be clearly communicated through statistics ...

May 16, 2025 - Quantitative data involves measurable numerical information used to test hypotheses and identify patterns, while qualitative data is descriptive, capturing phenomena like language, feelings, and experiences that can't be quantified.

September 18, 2022 - For instance, qualitative research can help expand and deepen understanding of data or results obtained from quantitative analysis. For example, say a quantitative analysis has determined a correlation between length of stay and level of patient satisfaction, but why does this correlation exist?

March 21, 2025 - If your research is exploratory and you’re unsure what findings may emerge, qualitative research allows you to have open-ended questions and lets people and subjects speak, in some ways, for themselves. Quantitative questions, on the other hand, will not. They’ll often be pre-categorised, or allow you to insert a numeric response. Anything that requires measurement, using a scale, machine or… a thermometer… is going to need a quantitative method. Let’s look at an example.

Excel, often deemed a number-crunching tool, transforms into a canvas for creativity. Numbers take shape as compelling graphs, charts, and diagrams. Quantitative data finds life in bar graphs that compare, line graphs that trend, and pie charts that dissect. But it’s not just about numbers Excel’s prowess extends to qualitative realms.

Qualitative Data – Involves a descriptive judgment using concept words instead of numbers. Gender, country name, animal species, and emotional state are examples of qualitative information.

June 21, 2024 - If you seek measurable, hard stats to back up assumptions or hypotheses, go for quantitative research. An example of qualitative research might be conducting focus groups to explore customer attitudes toward a product.