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McGill University
mcgill.ca › mqhrg › resources › what-difference-between-qualitative-and-quantitative-research
Qualitative or Quantitative Research? | MQHRG - McGill University
October 31, 2012 - Qualitative research is an umbrella phrase that describes many research methodologies (e.g., ethnography, grounded theory, phenomenology, interpretive description), which draw on data collection techniques such as interviews and observations. A common way of differentiating Qualitative from Quantitative research is by looking at the goals and processes of each.
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National University
nu.edu › blog › qualitative-vs-quantitative-study
What Is Qualitative vs. Quantitative Study? | National University
Qualitative and quantitative data ... the primary aim of knowledge acquisition, quantitative research is numeric and objective, seeking to answer questions like when or where....
Published   April 27, 2023
Discussions

ELI5:the difference between quantitative and qualitative research methods?
quantitative literally means 'quantities' that can be measured in units of some kind. Usually analysed using mathematics of some kind. qualitative means 'qualities' that are more subjective to personal experience, this usually means personal anecdotes, stories, rough observations etc. More on reddit.com
🌐 r/explainlikeimfive
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August 13, 2014
What is quantitative v qualitative?
In very basic terms - are your results numbers or words. Numbers =quant. Words = qual. More on reddit.com
🌐 r/psychologystudents
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February 18, 2024
Why is qualitative research looked down upon in academia?
There is a deep bias/assumption that qualitative research is fundamentally subjective, which goes against psychology's drive for objectivity. And many people falsely assume quantitative is always objective. More on reddit.com
🌐 r/AcademicPsychology
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June 23, 2021
Question regarding Qualitative Research Method (Case Study & Interview)
Hey I have a master degree in sociology and social research and am currently doing a PhD in data science so I hope I can help! :) methodology refers exclusively to the techniques you will be using in your analysis i.e. ethnomethodolgy, text mining etc. Case study is a type of study and not a technique :) I think you could proceed as follow 1.address the general topic like the market you are interested in 2. Define a clear research question 3. Define what techniques you will use 4. Collect data accordingly. To find a suitable technique and method you should ask yourself what the scope of your paper is, what you want to achieve, how can you treat the data structures you will create. Maybe if you give more details I can give my humble suggestion to help you find a good method. More on reddit.com
🌐 r/sociology
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February 28, 2020
People also ask

What’s the difference between quantitative and qualitative methods?
Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. · Quantitative methods allow you to systematically measure variables and test hypotheses. Qualitative methods allow you to explore concepts and experiences in more detail.
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scribbr.com
scribbr.com › home › qualitative vs. quantitative research | differences, examples & methods
Qualitative vs. Quantitative Research | Differences, Examples & ...
How do you analyze qualitative data?
There are various approaches to qualitative data analysis, but they all share five steps in common: · Prepare and organize your data. · Review and explore your data. · Develop a data coding system. · Assign codes to the data. · Identify recurring themes. · The specifics of each step depend on the focus of the analysis. Some common approaches include textual analysis, thematic analysis, and discourse analysis.
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scribbr.com
scribbr.com › home › qualitative vs. quantitative research | differences, examples & methods
Qualitative vs. Quantitative Research | Differences, Examples & ...
What is mixed methods research?
In mixed methods research, you use both qualitative and quantitative data collection and analysis methods to answer your research question.
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scribbr.com
scribbr.com › home › qualitative vs. quantitative research | differences, examples & methods
Qualitative vs. Quantitative Research | Differences, Examples & ...
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Scribbr
scribbr.com › home › qualitative vs. quantitative research | differences, examples & methods
Qualitative vs. Quantitative Research | Differences, Examples & Methods
June 22, 2023 - When collecting and analyzing data, quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.
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Typeform
typeform.com › blog › qualitative-vs-quantitative-research
Qualitative vs. quantitative research: A simple guide - Typeform
Quantitative research deals with numbers and statistics, while qualitative research involves pulling information from experiences and stories.
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SurveyMonkey
surveymonkey.com › mp › quantitative-vs-qualitative-research
What Is Qualitative Vs. Quantitative Research? | SurveyMonkey
While both qualitative and quantitative ... type of data and analysis. Qualitative research is concerned with understanding meaning, context, and complexity, often through words, images, or observations....
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West Coast University
guides.westcoastuniversity.edu › c.php
Qualitative and Quantitative Research - Research Basics - LibGuides at West Coast University, Inc.
October 1, 2024 - Visit the Qualitative Research Topic Page in Credo Reference for more information. Quantitative research contains data about quantity or numbers.
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Simply Psychology
simplypsychology.org › research methodology › qualitative vs quantitative research: what’s the difference?
Qualitative vs Quantitative Research: What's the Difference?
May 16, 2025 - Quantitative data involves measurable numerical information used to test hypotheses and identify patterns, while qualitative data is descriptive, capturing phenomena like language, feelings, and experiences that can't be quantified.
Find elsewhere
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The Innovation Hub
blogs.studentlife.utoronto.ca › home › qualitative and quantitative research
Qualitative and Quantitative Research - The Innovation Hub
September 11, 2024 - Here’s the deal: Generally, quantitative research — gathering and analyzing numerical data — is seen as more reliable, replicable, generalizable, and objective without ambiguity or bias.
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Researcher.Life
researcher.life › home › qualitative vs quantitative research: differences, examples, and methods
Qualitative vs Quantitative Research - Differences, Examples, Methods | Researcher.Life
March 3, 2025 - Quantitative research deals with quantity, hence, this research type is concerned with numbers and statistics to prove or disapprove theories or hypothesis. In contrast, qualitative research is all about quality – characteristics, unquantifiable ...
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Norstat
norstat.co › market-research › qualitative-quantitative
Difference between qualitative and quantitative market research - Norstat
January 6, 2025 - Some of the advantages of quantitative ... bias and you get a wider scope of data analysis. ... Qualitative research is defined as a method that focuses on obtaining data through open-ended and conversational communication....
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NCBI
ncbi.nlm.nih.gov › books › NBK470395
Qualitative Study - StatPearls - NCBI Bookshelf
September 18, 2022 - Qualitative research is a type of research that explores and provides deeper insights into real-world problems.[1] Instead of collecting numerical data points or intervening or introducing treatments, just like in quantitative research, qualitative research helps generate hypotheses to further investigate and understand quantitative data.
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FullSession
fullsession.io › blog › qualitative vs quantitative data (differences, pros and cons)
Qualitative Vs Quantitative Data (Differences, Pros And Cons)
January 30, 2024 - Collecting and analyzing qualitative ... significant resources. Quantitative data shines with its numerical nature and often contrasts with qualitative data collected through open-ended questions....
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The-sra
the-sra.org.uk › SRA › SRA › Blog › Howdifferentarequalitativeandquantitativeresearch.aspx
How different are qualitative and quantitative research?
Quantitative research can tell us which brands of jam people like best by using sales figures as data. If that is all you need to know, then quantitative research is enough. But if you want to know why a top brand sells so well, qualitative research can help you to answer questions such as: is the flavour of the jam the most important factor?
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Fullstory
fullstory.com › blog › qualitative vs. quantitative data in research: what's the difference?
Qualitative vs. Quantitative Data in Research: The Difference | Fullstory
October 4, 2024 - Quantitative research uses objective, numerical data to answer questions like "what" and "how often." Conversely, qualitative research seeks to answer questions like "why" and "how," focusing on subjective experiences to understand motivations ...
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Contentsquare
contentsquare.com › blog › qualitative-vs-quantitive
Exploring Qualitative vs Quantitative: Which Approach is Right?
... On the other hand, qualitative data provides a deeper understanding of human thoughts, feelings, and behaviors. It is collected through open-ended research methods such as interviews, focus groups, and observations.
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PubMed Central
pmc.ncbi.nlm.nih.gov › articles › PMC3327344
Broadening horizons: Integrating quantitative and qualitative research - PMC
Quantitative research is very well suited to establishing cause-and-effect relationships, to testing hypotheses and to determining the opinions, attitudes and practices of a large population, whereas qualitative research lends itself very well to developing hypotheses and theories and to describing processes such as decision making or communication processes.
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EBSCO
ebsco.com › research-starters › social-sciences-and-humanities › qualitative-and-quantitative-research
Qualitative and quantitative research | Research Starters | EBSCO Research
Quantitative and qualitative research are two primary methodologies used in the human and social sciences, each employing distinct approaches to investigate social phenomena. Quantitative research is based on positivist principles, aiming for objectivity and employing statistical methods to ...