Google Support
support.google.com › google-ads › answer › 16560108
Set up your web conversions - Google Ads Help
Now that you’ve created your conversions, review the next steps to ensure your conversions can be measured correctly. View the conversion categories you created. Activate measurement with a Google tag if you don’t already have one. Select Set up on the Google tag.
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What types of conversions can I track with Google Ads?
You can track many different conversion actions depending on what activities you select as valuable to your business. For example, you can track: Page views Purchases Sign-ups App downloads Add-to-carts Quote requests Phone calls Other button clicks Learn more about choosing what to track by visiting the Different ways to track conversions page.
business.google.com
business.google.com › us › ad-tools › conversion-tracking
Ads Measurement & Conversion Tracking - Google Ads
What is a good conversion rate with Google Ads?
Conversion rates vary considerably depending on variables such as what you’re measuring, the product or service you’re selling, your market, and your overall ad strategy. There’s really no such thing as a “good” conversion rate that applies to every campaign. The good news is that Google Ads makes it easy to optimize your campaigns and find new ways to improve your performance. Learn more about how to use keywords to improve your conversion rate by visiting the Improve your conversion rate page.
business.google.com
business.google.com › us › ad-tools › conversion-tracking
Ads Measurement & Conversion Tracking - Google Ads
How do I calculate conversion rate in Google Ads?
You can calculate your conversion rate by taking the total number of conversions and dividing it by the number of total ad interactions within a given time period. Conversion rates are usually expressed as a percentage. For example, if you have 100 conversions and 2,000 ad interactions in a measurement period, your conversion rate would be 5% (100/20,000=0.05, or 5%). Google calculates these numbers for you; you can find your conversion rate in the Goals section of your Google Ads account. Learn more about how conversions are measured by visiting the Conversion:definition page.
business.google.com
business.google.com › us › ad-tools › conversion-tracking
Ads Measurement & Conversion Tracking - Google Ads
Google Support
support.google.com › tagmanager › answer › 6105160
Google Ads conversions - Tag Manager Help
In your Google Ads account, click the Goals icon . In “Conversions”, under “Summary”, click the conversion action you want to track. At the “Tag setup” section, click Use Google Tag Manager.
Google Support
support.google.com › google-ads › answer › 12216424
Set up conversion tracking for your website - Google Ads ...
Now that you’ve created your conversions, review the next steps to ensure your conversions can be measured correctly. View the conversion categories you created. Activate measurement with a Google tag if you don’t already have one. Select Set up on the Google tag.
Google
business.google.com › us › ad-tools › conversion-tracking
Ads Measurement & Conversion Tracking - Google Ads
the Set up conversion tracking for your website page. You can calculate your conversion rate by taking the total number of conversions and dividing it by the number of total ad interactions within a given time period. Conversion rates are usually expressed as a percentage.
MeasureSchool
measureschool.com › home › google ads conversion tracking with google tag manager
Google Ads Conversion Tracking with Google Tag Manager
This is a guide on google ads conversion tracking. Learn how to set up conversion value tracking using Google Ads and Google Tag Manager.
Published October 23, 2024
Analytics Mania
analyticsmania.com › post › google-ads-conversion-tracking-with-google-tag-manager
Google Ads Conversion Tracking with Google Tag Manager
October 9, 2025 - The window will ask you to select the conversions you want to track. Since I am working with a website, I choose the “Website” option (which we will track via Google Tag). Click the “Edit” button. Enter your website domain and click “Scan” (to see if Google Ads is set up on your site).
Google
developers.google.com › tag platform › tag manager › android › google ads conversion tracking
Google Ads conversion tracking | Google Tag Manager for Android | Google for Developers
This guide explains how to track Android app install conversions with Google Ads by using Google Tag Manager and conversion tracking tags. The process involves setting up a new conversion in Google Ads, creating a corresponding trigger and tag in Google Tag Manager, and updating your app's ...
Google Support
support.google.com › google-ads › answer › 6167168
Set up conversion tracking - Google Ads Help
You must track conversions for your Android and iOS apps using one of these options: ... A conversion window is the time it takes for someone to complete a conversion action once they’ve clicked on an ad. Any conversion action that happens within a conversion window can be attributed to your ad. Set a conversion window that accounts for the typical time it takes for someone to convert.
Google
business.google.com › en-all › ad-tools › conversion-tracking
Ads Measurement and Conversion Tracking – Google Ads
the Set up conversion tracking for your website page. You can calculate your conversion rate by taking the total number of conversions and dividing it by the number of total ad interactions within a given time period. Conversion rates are usually expressed as a percentage.
Google Support
support.google.com › google-ads › answer › 1722022
About conversion measurement - Google Ads Help
If you have both a website and a mobile app, you can set up app conversion tracking using · Web to App Connect to provide a seamless web-to-app experience for your customers. Phone call conversions: By connecting call data to your campaigns, you can identify which ads are driving valuable phone leads.
Claire Jarrett
clairejarrett.com › home › blog › adwords › the ultimate guide to setting up google ads conversion tracking [updated in 2025]
The Ultimate Guide to Setting Up Google Ads Conversion Tracking [Updated in 2025]
September 22, 2025 - The ‘Import’ function lets you dip into other analytics sources, including Google Analytics, CRM data, and more. If you want to define an action on your website as a conversion, you should: ... Select the conversion value (e.g., If you only have one product, the value can be the price of your product, but if you have multiple products, set up separate values) Count (If someone purchases multiple products after clicking on your ad, do you want to track that as multiple conversions – or just one?)